The Wall Blog » Nike

The unwritten rules of social media

James Middlehurst — Fri, 03 May 2013 09:36:51 +0000

The latest ASA report highlights a plethora of issues that brands face in advertising, not least for highlighting the landmark first ever UK ad campaign banned on social media for inappropriateness.

Innovation in Fashion – I’m too sexy for my tech

Dan West — Fri, 01 Mar 2013 12:43:09 +0000

Hello and welcome to this week’s Espresso of Innovation; the hottest news and strongest stories from the world of creativity and technology filtered into a quick shot of inspiration. This week we’re taking a little turn on the catwalk.

Associated Press stirs anger on Twitter with sponsored Tweets announcement

@gordonmacmillan — Tue, 08 Jan 2013 10:14:16 +0000

The Associated Press last night stirred up a small storm on Twitter as it announced that it will begin to run sponsored Tweets in the timeline of its main @AP Twitter account and signed Samsung as its first sponsor. The story has raised concerns among some journalists as to whether this would damage AP’s credibility as a news organisation. Some have gone as as far to say they were unfollowing AP, that it shouldn’t do it and that it devalues the brand (check out the Storify reaction below).

Google and Nike are the most shared social video brands of 2012

@gordonmacmillan — Fri, 14 Dec 2012 08:56:18 +0000

Google is the most successful social video brand of 2012 beating Nike after the technology giant’s video campaigns attracted more shares this year than any other advertiser, according to new data released today by Unruly.

The Top 20 Most shared social video ads of 2012

Polly Becker — Mon, 03 Dec 2012 10:11:16 +0000

While Coca-Cola, Chevrolet, P&G, Nike and Volkswagen all feature prominently in the 2012 Unruly Global Viral Video Ads Chart it is a little-known non-profit that we all came to know the name of that is the year’s overall winner.

Red Bull named number one in list of the Top 100 Social Video Brands

@gordonmacmillan — Mon, 12 Nov 2012 14:42:14 +0000

Fresh from exploits on the edge of space Red Bull has been named number one in a list of the Top 100 Social Video brands having been deemed to have the best overall “social video strategy”. The first Goviral Social Video Equity Report put the energy drink above brands such as Google and Samsung, which came in second and fifth place respectively. Apple and Microsoft both failed to make the top ten, coming in at numbers 11 and 37.

More than half of world’s top brands are now on Instagram

@gordonmacmillan — Fri, 09 Nov 2012 12:42:05 +0000

More on the soaring growth of Instagram today, following talk of its ‘Superstorm Sandy Citizen Journalism moment’, with research from Simply Measured that reveals more than half of the world’s top brands or 54% are using the photo sharing network to engage consumers.

Social media and sport – can brands play the field right?

Ruben Pillai — Mon, 24 Sep 2012 08:54:44 +0000

The Twenty20 World Cup cricket tournament kicked off this week and it will be, by admission of the International Cricket Council (ICC), the “most socially-networked event in the history of cricket”. Given that we’ve just enjoyed a summer of intense sporting activity too, thanks to the Olympic and Paralympic games, it seems hard to remember a time in which social media and sport were not intrinsically linked to one another.

Celebrity sponsored tweets need structure

Sean Riley — Tue, 18 Sep 2012 14:15:48 +0000

Kim Kardashian is crazy for shoes from ShoeDazzle, Jordan and Rio Ferdinand enjoy Snickers, Jimmy Carr is a Starbucks fan and Wayne Rooney wears Nike. We know this because their Twitter feeds say so.

Olympic Hashtags – Who took the Gold Medal and what did we learn?

Peter Wood — Thu, 30 Aug 2012 16:04:59 +0000

Brands love hashtags. Many don’t understand them, but that doesn’t stop them. They’ll hashtag anything, even if it makes no sense whatsoever. I like to look at a hashtag as the social media equivalent of a camp fire story.