Tag Archives: news
If you haven’t seen this TEDSalon London talk from last month on the future of news it is well worth your time. In it Markham Nolan of Storyful shares why he thinks YouTube may soon overtake traditional news sources and how this represents a dramatic shift in the dynamics of news media. In his view YouTube, which adding 72 hours of video every minute, is becoming the most important platform of “documentary evidence about humankind in existence”.
He makes a good case for it, particularly as he talks about the war in Syria and how, as traditional news organisations struggle to get footage because of the risks involved, YouTube has become invaluable. Read More
The devastation of Superstorm Sandy (also dubbed Frankenstorm) is still being felt across much of the east coast of America, it claimed more 66 lives in the Caribbean before making its way to the US, where the death toll is now over 70. There are eight million homes in 17 states without power and there’s an estimated cost of $50bn.
Although the immediate danger of Sandy has passed, the relief efforts, clean up and re-building will be ongoing for many years to come.
Social media has historically played an important role during crisis and times of natural disaster, and Superstorm Sandy is no different. The word Sandy has been mentioned in social channels more than 4.8 million times and there are many examples over the last few days of how social media has been used by Government, organisations, brands and individuals for support, information, fun, trolling and… marketing. Let’s take a look at some of the good, the bad and ugly examples. Read More
My son Truman Fraser Devaney was born June 1st.
Planning how to announce this news to everyone became a real challenge of thinking who likes to use what form of communication. My partner and I had to go down the list of names and figure out if the person would get a phone call to their mobile or landline, a text message, a blog post, an email, Skype, iChat, G-Chat, Facebook, Twitter, LinkedIn and in some cases the mail and word of mouth. Read More
More research is being undertaken to try and understand how people are reading news online these days, with the latest study showing once again that Facebook is a lot more important than Twitter when it comes to directing traffic to news websites (but that Google is still the biggest driver by far). Read More
LinkedIn has launched LinkedIn Today, a social news product for professionals which delivers personalised news based on the content that people in your network are reading and sharing.
Research conducted by the Pew Research Center for People & The Press has shown that in 2010, for the first time, the internet has surpassed television as the main source of national and international news for 16 to 29-year-old American people. A positive sign for newspaper owners toying with the idea of putting their online content behind a paywall. Read More
Search engine Yahoo! has put together a list of the most popular searches on yahoo.co.uk in 2010 and it makes interesting reading.
In with a bullet at number one is Lottery, a new entry, with Job Centre moving up one place from last year to the number two spot. Weather is there at number three.
Celebrity and showbiz searches like Cheryl Cole, Big Brother and Katie Price come further down the list, suggesting that Brits are more concerned with money and the weather than celeb and showbiz (or the ones who search on Yahoo! anyway). Read More
This week there’s been two pieces of research that have shown that online spending is where ‘it’s at’ – as if you needed convincing.
A league created by analyst TNS Worldpanel revealed that in an annual top 10 list of favourite retailers in the UK, Amazon came 2nd (Tesco was 1st) and eBay came in at number 10 (full report), and research carried out by PwC and WARC shows that 2008 internet advertising expenditure defied the recession by being up by 17%, with the UK now said to be ‘the world’s most advanced market for internet advertising’ (full IAB/PwC report).
I don’t think that this marks the end for bricks and mortar stores or for traditional forms of advertising, but for brands, it’s now more important than ever to ensure their online offering is up to scratch. 9 out of 10 times the first place people go if they are interested in a product is the brand’s website. Apart from ensuring that a positive first impression is made, it’s important that the online design reflects the offline brand. Too often, websites are treated as the poor cousin of the print or TV ad. This is costing brands sales and customers. People online are less forgiving than in the real world. They have many more choices of where to go and within a single click, they’re at a competitor’s website.
Having said that, if online is used properly, it can also be responsible for increasing footfall to stores (I’ll post a full report on this soon). More and more, customers are going online to check the range of products BEFORE visiting the real world store (which could be a significant journey to some). Why risk a wasted journey? The reality is, etailers are simply not displaying their full wares online – for whatever reason – which is ultimately costing them sales online as well as offline.
The message from these reports is clear. It’s all about choice. eCommerce shouldn’t be seen as a threat to traditional retail, but as a key tool in a multi-channel retailing strategy. In a highly competitive market, it’s essential that you make your customer king. Allow them to shop and view on and offline. Give them as much insight and information at each touch point. Provide a 360 degree returns option. Everyone needs to up their game in this climate or risk losing customers to their leaner, more innovative competitors. Etailing and traditional retailing must work hand in hand to ensure survival.