Newspapers are the worst kind of Twitter followers. They’re un-engaging. They rarely, if ever, retweet. Their followers/following figures are forever skewed. As well, according to a new study, nine-tweets-out-of-ten are just re-spouted links and headlines from their own website.
Are newspapers missing the boat when it comes to Twitter?
A study by Pew Research, which focused on 13 major US news organisations, suggests that newspapers use Twitter in very limited ways—primarily as an added means to disseminate their own material. Read More