For years, the girl on the street outstripped the big brands when it came to using social media for fashion.

While stylish snappers’ daily Tumblr self-portraits were garnering thousands of fans, creative shoppers were crafting elaborate Pinterest moodboards and bloggers were blagging prime places in the FROW, the fashion houses trailed behind, throwing freebies and show tickets at the grassroots gurus in an attempt to steal a little of their social shine.

But this week, as London Fashion Week (#LFW) takes the stage (after a blistering seven days of NYC  fabulousness), we will see just how much things have changed. Social media is now big fashion business, and every label worth its salt has a strategy, a livestream or a surprise up their sleeve to include the public in a hitherto exclusive experience. Read More »

Google’s augmented reality specs, known as Project Glass, that give you the that essential Terminator or Star Trek experience you’ve always wanted are taking to the runway at New York Fashion Week.

Not as mere fashion props to waify models, but to record from behind the scenes at designer Diane von Furstenberg’s show.

For the past week Glass has been used to capture the Diane von Furstenberg creative process from an entirely new perspective. Read More »

Very interesting moves afoot at Twitter as it makes a major play for content in a deal with American Express. It is to provide real-time coverage, photos and commentary for New York Fashion Week. It is an insight into Twitter’s plans for the future. Read More »