Oreo wins big on Super Bowl night with Twitter power-out ad

The biggest moment on Twitter during last night’s Super Bowl was not during play itself, but when the lights went out at the New Orleans Superdome for 35 minutes and cookie brand Oreo scored the biggest ad win of the night.

The power went early in the third quarter, with the Baltimore Ravens leading the San Francisco 49ers 28-6, and the response by advertisers was a true social media one with ads being produced in minutes. Read More »