7 ways marketers are using the mobile screen
From worrying over divided attention to leveraging the potential of the portable screen, marketers have started linking the ‘second screen’ (tablets and mobile phones) with the ‘first screen’ (TV) to raise levels of engagement.
“The second screen can turn TV viewing into a shared experience, enable fans to go deeper into the story world, allow instant follow-up on a call to action, extend a message beyond the limits of 30 seconds—and the list goes on,” says Ann Mack, director of trendspotting for JWT.
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