Posts Tagged: Netflix

Netflix goes global at once

Not so long ago Netflix was still talking about a roll-out country by country with some targeted countries such as South Korea, Hong Kong, Taiwan and Singapore targeted for early 2016.

Orange Is The New Black Netflix

In early January 2016 it announced deployment across all countries, with the exception of Syria and mainland China immediately.

This makes a lot of sense as the target market for Netflix middle class urban internet savvy consumers exists everywhere and uses the same tools everywhere.

The old country by country roll out is an anachronism.

Of course its direct marketing efforts will still be targeted to specific countries to ensure critical mass and the alignment of special language content with demand. Read more on Netflix goes global at once…

Young people and TV, some facts

Kids eh?

A new online survey of children asking them about their media habits, by the research agency Childwise, caught BBC News’s attention today and I was invited on to talk about it.


Now I want to blog about it, as I’m all about posterity.

Childwise’s findings focussed on a claim that children aged 5- to 16-years-old now spend more time online than they do watching TV.

Good headline, and it may be true, but it totally misses the point.

Online and TV are not equivalents. You may as well pit kettles against electricity.

Read more on Young people and TV, some facts…

Five things we know about Netflix

I’m a telly addict. Of course I am; I work for Thinkbox. I subscribe to Sky (full works), Netflix and Amazon Prime/Film, and my living room is designed around my 50” LED TV. All I need is a reclining lazy boy chair and I’m there.

My viewing experience has never been better, and some recognition for this must go to my Subscription VOD services. I’m a big fan of US drama and some weeks, when in the middle of a good series, I reckon Netflix or Amazon Prime account for over 70% of all my viewing. However, when I’m not in the middle of a series, they account for 0%. Netflix to me is like a channel: when it’s got content at the top of my viewing hierarchy, I’m there; when it hasn’t, I’m not. Read more on Five things we know about Netflix…

Breaking news: Reed Hastings predicts TV will be watched on TV screens in the future

Reed Hastings in BerlinVisionary visionary, Reed Hastings, has repeated his not entirely disinterested vision for TV for the first time in days.

Speaking solely for the benefit of his investors, the CEO of Netflix broadcast his views live to an audience in Berlin (although they are now available to watch on-demand).

Like he always does, Hastings claimed that ‘internet TV’ would replace ‘linear TV’. Bewildered listeners wondered what he meant as lots of linear TV is already watched via the internet – streamed live or watched on-demand.

Read more on Breaking news: Reed Hastings predicts TV will be watched on TV screens in the future…

YouTube: The Teenage Years

youtubelogoYouTube. The modern marvel that has allowed us to learn how to French plait our hair from a 16-year-old in Chigwell, before watching a baby monkey riding backwards on a pig.

Read more on YouTube: The Teenage Years…

The content river (or why Amazon is called Amazon)

Amazon by Nic Taylor:FlickrAmazon has recently surprised, with the success of its TV show Transparent at the Golden Globes. And it has more plans to create a new TV series with Woody Allen.

The Woody Allen partnership received a bit of a kicking from some quarters, but I don’t agree with this view. Read more on The content river (or why Amazon is called Amazon)…

Top take-outs from this year’s MIPCOM

Simon Cowell mipcomThe 30th edition of the annual MIPCOM TV market set a couple of records last week with 112 countries and 13,700 delegates attending – both all-time highs. Furthermore, of those who attended it has been reported that 1,300 were acquiring digital and VOD rights.

Many themes were explored over the four days but below are my main takeaway points for those who didn’t get to attend.

Read more on Top take-outs from this year’s MIPCOM…

Audacity, bravery, commitment, ambition

Screen Shot 2014-02-05 at 12.15.59On November 9 1989, the Berlin Wall fell. I was 16 at the time and I remember watching events unfold live on television. As I and the rest of the world stopped and watched, spell-bound, thousands of Germans from East and West swung sledgehammers and pick axes and clawed with their bare hands at this concrete symbol of a divided world.

I’d been on a school trip to Germany the year before, seen the border, the sentry guards in their towers with their rifles and fixed stares. I remember the tears in my school teacher’s eyes.

As footage of falling mortar spanned the globe, I recall no one being sure what was going on. Was the Cold War over? Had the Arms Race bankrupted the Soviet Union? Was Communism over? Read more on Audacity, bravery, commitment, ambition…

Ten years after Facebook launched, we’re back to the days before Facebook

facebooklogoBefore Facebook, most social sharing among my group of friends happened on instant messaging via MSN. Depending on your own group of friends you might have used AIM or Yahoo instead. Most of the photos we shared were via e-mail, with large albums uploaded to YouSendIt or another cloud storage server. Most of my friends had social media profiles, automatically created by MSN, but few of us posted there regularly. Then Facebook came along. By 2006, when I started at university, practically every single student in my year had it. We shared everything on Facebook: what we were up to, our relationship status, movies we watched, pictures from events, classes we were attending, our plans for the weekend, everything.  Read more on Ten years after Facebook launched, we’re back to the days before Facebook…

Using audience data to breathe new life into TV advertising

Netflix: House of CardsTraditionally, TV data such as audience figures has been collected through set top-based research panels, and used as trading currency by the whole advertising industry. However, the advent of digital, cable TV and on-demand platforms, coupled with changing viewing habits, mean broadcasting companies are increasingly mining their own data and are using it to exponentially add value to TV advertising.

Read more on Using audience data to breathe new life into TV advertising…