Posts Tagged: Netflix

Netflix and the future of content marketing

Our modern lives are defined by conspicuous consumption.

Orange Is The New Black Netflix

Online streaming platforms like Netflix, Amazon Prime & Hulu have re-defined the existence of an entire industry, pushing content towards digital platforms available in the home or on-the-go.

Consider this: 425 billion hours of Netflix were streamed in 2015, with 75 million worldwide users tuning in to some of the world’s most engrossing shows and films.

For a platform with massive reach and penetration, widespread branded content has yet to seep into the heart of the channel.

Read more on Netflix and the future of content marketing…

Convergence is the bottom line for tech

Back in 2006, Henry Jenkins made convergence  the go-to buzzword du jour. The du jour extended pretty much to the decade’s end.


Cited by futurologists and industry pundits and headlining agency annual conferences, convergence felt like a pretty big deal.

At the time, many considered convergence within the context of devices.

When tech transforms, we invariably first think in tangible terms. The physical, tangible, hardware is easier for us all to get our heads around.

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The rise of the Netflix natives

“ADVERTS!” scream my three and five year old kids in annoyance every time they’re watching TV and an ad break interrupts their viewing.


My plaintive cries that those adverts help pay daddy’s wages get short shrift from these two junior ad-avoiders, who continue shouting merrily until the ads have been fast-forwarded and they can settle back into their programme.

“SOMETHING ON NETFLIX!” they shout, whenever I ask them what they want to watch on TV.

I try to explain that people watch programmes not channels these days, but they just stare at me blankly before settling into a 2 hour Horrid Henry marathon.

I tell them kids are supposed to have short attention spans these days, but I don’t think they’re listening.

Read more on The rise of the Netflix natives…

Netflix goes global at once

Not so long ago Netflix was still talking about a roll-out country by country with some targeted countries such as South Korea, Hong Kong, Taiwan and Singapore targeted for early 2016.

Orange Is The New Black Netflix

In early January 2016 it announced deployment across all countries, with the exception of Syria and mainland China immediately.

This makes a lot of sense as the target market for Netflix middle class urban internet savvy consumers exists everywhere and uses the same tools everywhere.

The old country by country roll out is an anachronism.

Of course its direct marketing efforts will still be targeted to specific countries to ensure critical mass and the alignment of special language content with demand. Read more on Netflix goes global at once…

Young people and TV, some facts

Kids eh?

A new online survey of children asking them about their media habits, by the research agency Childwise, caught BBC News’s attention today and I was invited on to talk about it.


Now I want to blog about it, as I’m all about posterity.

Childwise’s findings focussed on a claim that children aged 5- to 16-years-old now spend more time online than they do watching TV.

Good headline, and it may be true, but it totally misses the point.

Online and TV are not equivalents. You may as well pit kettles against electricity.

Read more on Young people and TV, some facts…

Five things we know about Netflix

I’m a telly addict. Of course I am; I work for Thinkbox. I subscribe to Sky (full works), Netflix and Amazon Prime/Film, and my living room is designed around my 50” LED TV. All I need is a reclining lazy boy chair and I’m there.

My viewing experience has never been better, and some recognition for this must go to my Subscription VOD services. I’m a big fan of US drama and some weeks, when in the middle of a good series, I reckon Netflix or Amazon Prime account for over 70% of all my viewing. However, when I’m not in the middle of a series, they account for 0%. Netflix to me is like a channel: when it’s got content at the top of my viewing hierarchy, I’m there; when it hasn’t, I’m not. Read more on Five things we know about Netflix…

Breaking news: Reed Hastings predicts TV will be watched on TV screens in the future

Reed Hastings in BerlinVisionary visionary, Reed Hastings, has repeated his not entirely disinterested vision for TV for the first time in days.

Speaking solely for the benefit of his investors, the CEO of Netflix broadcast his views live to an audience in Berlin (although they are now available to watch on-demand).

Like he always does, Hastings claimed that ‘internet TV’ would replace ‘linear TV’. Bewildered listeners wondered what he meant as lots of linear TV is already watched via the internet – streamed live or watched on-demand.

Read more on Breaking news: Reed Hastings predicts TV will be watched on TV screens in the future…

YouTube: The Teenage Years

youtubelogoYouTube. The modern marvel that has allowed us to learn how to French plait our hair from a 16-year-old in Chigwell, before watching a baby monkey riding backwards on a pig.

Read more on YouTube: The Teenage Years…

The content river (or why Amazon is called Amazon)

Amazon by Nic Taylor:FlickrAmazon has recently surprised, with the success of its TV show Transparent at the Golden Globes. And it has more plans to create a new TV series with Woody Allen.

The Woody Allen partnership received a bit of a kicking from some quarters, but I don’t agree with this view. Read more on The content river (or why Amazon is called Amazon)…

Top take-outs from this year’s MIPCOM

Simon Cowell mipcomThe 30th edition of the annual MIPCOM TV market set a couple of records last week with 112 countries and 13,700 delegates attending – both all-time highs. Furthermore, of those who attended it has been reported that 1,300 were acquiring digital and VOD rights.

Many themes were explored over the four days but below are my main takeaway points for those who didn’t get to attend.

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