As the dust of the now infamous #FacebookExperiment begins to settle, we wonder what have we learnt? The experiment, which left some users renouncing their profiles and put the social media giant under investigation, has been described as everything from an important practice to an Orwellian nightmare – so let’s take a step back and look at the bigger picture.
For a week in 2012, Facebook conducted an experiment to analyse the site’s emotional impact on its users. A collective of researchers, in conjunction with Cornell University and The University of California, San Francisco, varied the tone of some 700,000 of its users’ newsfeeds to see whether reducing positive or negative content would emotionally affect users or alter posting behaviour. Read More