As Chief Privacy Officer of Evidon, a digital marketing intelligence and global privacy company, it is encouraging to see the UK ad industry taking all the right steps to ensure responsible marketing through the Self-Regulatory AdChoices Programme. The next place it has to go is mobile.
I meet with a lot of privacy thought leaders, policy makers and marketers around the world on a regular basis, and it’s no surprise that mobile is what everyone is talking about. Data around how mobile will supplant the desktop/laptop as the primary way that people conduct their online lives is ubiquitous. As recently reported by the Financial Times, new data is also demonstrating how everything from mobile sites to Angry Birds to your favourite health and wellness apps are becoming increasingly filled with third-party tracking, a reality that is of equal concern to both the businesses hosting that tracking code and their customers.