Consumer resistance to Google’s Project Glass will last “six months to a year”, according to mobile agency Somo’s global innovation director, Maani Safa.

In the video below, Saafa describes how previous technologies have suffered “people reacting a little bit cold” to them before the technology hits the mainstream, up to a year later.

Previewing the new, prototype product, which featured in last year’s New York Fashion Week, for Marketing, Matt Chapman, senior reporter, comments: “I was cynical at first but I can really see there might be a place for this”.

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 It is estimated that by 2015, one billion new email accounts will have been opened worldwide, based on an average annual growth of seven per cent. Also during this time, the number of wireless email users is expected to more than double – from 531 million to 1.2 billion.

But while the email itself has enduring potential, marketers should not be fooled into imagining they can simply plough ahead with the same old communication strategies – email design and consumption is evolving, and so should the supporting strategies.

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We’ve heard this before: we need to get serious about mobile as game-changer, especially in retail. And, yes, we’ve heard it because it’s impossible to ignore. The rapid developments are particularly acute in the UK. We love our smartphones: the average UK mobile connection used 424 megabytes of data per month, ahead of Japan (392 megabytes) and the US (319 megabytes), despite being 4G newbies.
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Here at M&C Saatchi, the ‘Brutal Simplicity of Thought’ is our guiding philosophy. We believe that no matter what the medium, it is the thought process that should apply to all forms of advertising – including mobile, which is becoming increasingly important to brands as a means to engage and target relevant consumers. And yet the incredible rise of mobiles and tablets presents new challenges and concerns to advertisers, perhaps making mobile advertising appear more complicated than it should be. Read More »

Already in a state of flux thanks to the developing web, the publishing industry was hit hard by 2008’s global recession. Severe slashing of advertising budgets and spend moving over to new, emergent forms of media resulted in the closure of hundreds of publications over the last five years.

However, despite taking a major hit, magazines and newspapers have been  offered a lifeline by online audiences and, more recently, the mobile web. When you consider the explosion in the use of smartphones and tablets, publications now have more ways to connect with their audience than ever before – an attractive prospect for brands wishing to engage with new customers.  Read More »

The recent IAB report that mobile advertising spend has more than doubled is amazing news for marketers.

Money talks, and the creative and commercial potential that follows this level of recognition at the highest level is enormously exciting.

However, brands should be wary of allowing disconnect to grow between their mobile advertising investment and mobile relationship management investment.  Read More »

Over 60 million mobiles will be purchased in Indonesia in 2013, a staggering figure. With a 114% penetration rate of mobiles this market is driven by the replacement market and social media.

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Trevor Beattie’s recent death notice for the 30 second TV ad, which he claimed was being killed by modern technology, resonated around media land like a tolling bell. 

As the chief exec of a mobile ad tech platform, I agree that content consumption has gone through radical changes in the last decade. Attention spans are shorter, information needs to be delivered in micro units and has to incorporate social, local and mobile elements. The pace of mobile technology innovation and adoption has profound implications for the future of ad land itself. Read More »

Good news for those working in  the digital and technology sectors.

Recruitment firm Propel have found that over the last four years salaries in the sector have grown more than twice as fast as the UK national average. Read More »

Deloitte estimates that by 2014 mobile devices will account for 14% of all in store sales. Mobile technology is undoubtedly the single biggest driver of today’s connected consumer, however Deloitte also envisage an eventual evolution of the physical store into a mere showroom, with the sole purpose of facilitating the research phase of the purchase journey.

Does this notion fail to attribute enough credit to retailers in acknowledging, addressing, and reacting to the challenges bought by the digitally connected consumer? Read More »