Posts Tagged: Mobile

The Daily Poke: Shop SMS

Shop SMSBefore calling or emailing, it’s more than likely we’ll send a text. Well, brands are cottoning on to this idea, and there’s now an influx of companies thinking outside the box, and inside our inbox. Read more on The Daily Poke: Shop SMS…

The Daily Poke: Take cover

Take cover 2In India, it’s common for men from small, rural villages to seek out a livelihood in larger cities. But the chance of a better income comes at a price – separation from their families, and concern over their safety. Read more on The Daily Poke: Take cover…

The Daily Poke: London’s calling

London callingIt’s clear that Marshall is still in tune with the world – having already branched out from their guitar amp origins into headphones and even Bluetooth speakers in order to broaden appeal and stay relevant with customers. Read more on The Daily Poke: London’s calling…

Mobile first video ad campaigns

User holding an IPad with Facebook home page on screen

Mobile first ad formats

Facebook’s announcement about their proposed new mobile ad formats provides advertisers with more flexibility on how content is displayed, enabling brands to spend more time with their audiences. It’s a move likely to be followed by other platforms as the playing field evens out. Read more on Mobile first video ad campaigns…

Infographic: Retailers have yet to truly connect with shoppers

ShoppingArcade According to new research from independent shopper research agency Shoppercentric, consumers are shopping more on smartphones, and yet retailers aren’t making them totally happy during this experience.

In the report called WindowOn… Connected Shoppers, more than 1,000 UK shoppers – aged 16 years old and over and owning a smartphone – 30% of smartphone owners have used their smartphone to shop in the last month. Read more on Infographic: Retailers have yet to truly connect with shoppers…

The Daily Poke: Disconnecting people

Disconnecting people 1It’s amazing how liberating having zero reception on your mobile can be. There was a time when people would panic about not being able to check their emails or Facebook, but nowadays more people are appreciating the benefits of spending less time on their smartphones. Read more on The Daily Poke: Disconnecting people…

Brands should win at gaming

WEB_Absolut_Vodka_SilverpointOne still has to start an article about games in non-gaming press by using words like “biggest” and “practically universal”. A game has been responsible for the biggest entertainment launch of all time (Grand Theft Auto V) and devices that can play games are practically universal amongst target audiences.

A recent Ofcom report showed that one in four adults play games anywhere on a mobile phone mobiles with a similar proportion doing so on other devices. Read more on Brands should win at gaming…

The Daily Poke: The latest squeeze

The latest squeezeIn a world of increasingly digitised relationships, physical interaction has been given a bit of a cold shoulder. Naturally, no one would suggest we put away our devices to actually reach out to each other. No need, when we have e-gurus like Petter Prinz and his new interactive cuddling app, HUG.

The ex-Google employee explains, “With Facebook, Instagram and Whatsapp we’re constantly trying to keep in touch, but along the way we’ve lost the physical touch.” HUG nuzzles into that gap, allowing you to send someone a squeeze they can actually feel. Like an emoji, only buzzier. Read more on The Daily Poke: The latest squeeze…

The Daily Poke: Phone pitch

Phone pitchTaking green technology to its most literal extreme, O2 has collaborated with designer Sean Miles to offer rugby fans a pitch perfect upgrade.

Clippings from Twickenham stadium, no doubt fertilized by the blood, sweat and sprain-induced tears of its England home team, have been reformed into this unique and eco-friendly phone. Read more on The Daily Poke: Phone pitch…

How important is digital and retail experience for brands?

mobile in store wall

Now in its second year, new Shopper Tribes research from Gekko has found that fewer shoppers are researching products online before buying in-store, with numbers falling by 7% over the past year.

As buying behaviours become more complex, with consumers increasingly taking a multi-channel approach when purchasing goods, the relationship between the digital and retail experience is ever more important for brands. Read more on How important is digital and retail experience for brands?…