Posts Tagged: Mobile

Mobile first video ad campaigns

User holding an IPad with Facebook home page on screen

Mobile first ad formats

Facebook’s announcement about their proposed new mobile ad formats provides advertisers with more flexibility on how content is displayed, enabling brands to spend more time with their audiences. It’s a move likely to be followed by other platforms as the playing field evens out. Read more on Mobile first video ad campaigns…

Infographic: Retailers have yet to truly connect with shoppers

ShoppingArcade According to new research from independent shopper research agency Shoppercentric, consumers are shopping more on smartphones, and yet retailers aren’t making them totally happy during this experience.

In the report called WindowOn… Connected Shoppers, more than 1,000 UK shoppers – aged 16 years old and over and owning a smartphone – 30% of smartphone owners have used their smartphone to shop in the last month. Read more on Infographic: Retailers have yet to truly connect with shoppers…

The Daily Poke: Disconnecting people

Disconnecting people 1It’s amazing how liberating having zero reception on your mobile can be. There was a time when people would panic about not being able to check their emails or Facebook, but nowadays more people are appreciating the benefits of spending less time on their smartphones. Read more on The Daily Poke: Disconnecting people…

Brands should win at gaming

WEB_Absolut_Vodka_SilverpointOne still has to start an article about games in non-gaming press by using words like “biggest” and “practically universal”. A game has been responsible for the biggest entertainment launch of all time (Grand Theft Auto V) and devices that can play games are practically universal amongst target audiences.

A recent Ofcom report showed that one in four adults play games anywhere on a mobile phone mobiles with a similar proportion doing so on other devices. Read more on Brands should win at gaming…

The Daily Poke: The latest squeeze

The latest squeezeIn a world of increasingly digitised relationships, physical interaction has been given a bit of a cold shoulder. Naturally, no one would suggest we put away our devices to actually reach out to each other. No need, when we have e-gurus like Petter Prinz and his new interactive cuddling app, HUG.

The ex-Google employee explains, “With Facebook, Instagram and Whatsapp we’re constantly trying to keep in touch, but along the way we’ve lost the physical touch.” HUG nuzzles into that gap, allowing you to send someone a squeeze they can actually feel. Like an emoji, only buzzier. Read more on The Daily Poke: The latest squeeze…

The Daily Poke: Phone pitch

Phone pitchTaking green technology to its most literal extreme, O2 has collaborated with designer Sean Miles to offer rugby fans a pitch perfect upgrade.

Clippings from Twickenham stadium, no doubt fertilized by the blood, sweat and sprain-induced tears of its England home team, have been reformed into this unique and eco-friendly phone. Read more on The Daily Poke: Phone pitch…

How important is digital and retail experience for brands?

mobile in store wall

Now in its second year, new Shopper Tribes research from Gekko has found that fewer shoppers are researching products online before buying in-store, with numbers falling by 7% over the past year.

As buying behaviours become more complex, with consumers increasingly taking a multi-channel approach when purchasing goods, the relationship between the digital and retail experience is ever more important for brands. Read more on How important is digital and retail experience for brands?…

Sponsored: Mobile, operational content and stories to make you cry

CMAThis article is brought to you by our partners the Content Marketing Association

Spoon’s marketing manager, Björn Owen Glad, and House of Fraser’s head of SEO, Jamie Peach, take a look at their favourite pieces of content marketing this year and the challenges and opportunities facing the industry in 2015 ahead of being two keynote speakers at The International Content Marketing Summit on November 26. Read more on Sponsored: Mobile, operational content and stories to make you cry…

7 things brands need to know about the Internet of Things

Internet of things by Steve Jurvetson FlickrA tectonic technology shift is underway as the physical world becomes part of the web. Our real and virtual lives are merging, powered by smart net-connected chips and mobile devices. As the Internet of Things becomes a mainstream reality, this creates tremendous opportunities for brands: how they form direct, ongoing digital connections with customers, and how they make their business and marketing operations smarter by gaining real-time analytics about every product interaction.

Products are inherently more useful and desirable when they come packaged with personalised digital services to enhance the experience of buying, owning, using and sharing them. When a physical thing – from our clothes, groceries and medical devices to objects in our home and workplaces – becomes connected, programmable, trackable and interactive, and uses data to learn and improve over time, this profoundly changes how it works.

Read more on 7 things brands need to know about the Internet of Things…

Interactive advertising and the possibilities for marketers

Tetley Tea by Cross Duck FlickrVideo is one of the fastest growing mediums and accounts for 18% of all online and mobile display advertising. IAB’s latest research in the UK found that video advertising grew by 62% year-on-year to £324.9 million.

Marketers are now realising that online video is equally, if not more, important than traditional TV budgets (70% of marketers now using video as part of their online marketing campaigns) to target the digitally-connected consumer, as more and more consumers move away from traditional TV viewing in order to suit their lifestyles.

For brands and agencies this presents a hugely exciting opportunity – the possibility to increase the all-important time spent with the viewer. As the traditional marketing mix is now redundant there is great potential to capture consumers through the creation of an interactive video experience. So how can marketers capitalise on this boom?

Read more on Interactive advertising and the possibilities for marketers…