The online advertising market is a competitive one, with millions of brands, both big and small, striving for the attention of increasingly distracted consumers. As hyper-connected individuals move between digital touchpoints, the opportunity for brands to engage with consumers hinges on targeted communications at the right time, location and channel.
However, when multiple companies are challenging each other for share of voice, brands need to think about how their own strategy falls in line with the competition – what times of year are competitors failing to capitalise on? And how can smaller brands avoid being dwarfed by bigger brands with larger budgets? Read More