Five reasons why charities are doing so well in social media
Social media has had a large part to play in driving donations towards relief efforts to help those affected by the tsunami in Japan. Some have been received well, like the initiative by LivingSocial that matched users’ $5 donations to give more than $2m to relief efforts. Others have sparked accusations of profiteering from human tragedy, such as the ill-judged attempt by Bing to link donations to retweets using the #SupportJapan hashtag. Read More





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