Posts Tagged: Microsoft

What does Bing and Yahoo’s ‘consciously uncoupling’ mean for 2016?

Way back in 2009, which seems prehistoric from a digital perspective, Yahoo and Bing created a partnership to “create value for advertisers and establish ongoing stability for partners.”

Yahoo homepage

Many, myself included wondered if this partnership could finally provide some competition for Google. Competition after all breeds excellence and well, I’m an optimist and everyone loves an underdog story.

Essentially the partnership relied on Yahoo’s sales and account teams and Microsoft’s search results and technology. Did they challenge Google? In short, no, but there may be hope. Read more on What does Bing and Yahoo’s ‘consciously uncoupling’ mean for 2016?…

Windows 10: Will Microsoft’s final OS reverse its fortunes?

windows 10 wall

Microsoft’s Satya Nadella has quite confidently said: “Windows 10 is a huge milestone for us as a company, and quite frankly the industry.”

You would expect this from the chief executive of what is still one of the globe’s largest and most influential tech companies, just maybe not as influential as they still perceive themselves to be or as threatening to the big A and G. Read more on Windows 10: Will Microsoft’s final OS reverse its fortunes?…

Virtual reality enters the mainstream

WEB_Oculus_RiftWith Oculus Rift finally unveiling its much anticipated consumer version of its virtual reality headset, expected to be available early 2016, the future of virtual reality is at the forefront of conversation once again.

The company’s partnership with Microsoft will bring virtual reality into the homes of passionate gamers and provide a gaming experience never seen before. However, the future of virtual reality is not confined to just gaming, the possibilities beyond this, for consumers and brands, are phenomenal.

The world changed for me when I tried an Oculus Rift headset; the technology is transformational. Virtual reality headsets take you right to the centre of the action, and you are there in everything but physical presence. And it is not just Oculus bringing the virtual reality experience to consumers. Read more on Virtual reality enters the mainstream…

The evolution of consumer digital experiences

WEB_Microsoft_Digital_Trends_GraphicConsumers are becoming more digitally savvy and their relationship with technology continues to evolve at a rapid pace, presenting both challenges and opportunities for marketers.

Microsoft’s newly released 2015 Digital Trends research explores consumer expectations around online experiences and examines how the findings impact brands. Read more on The evolution of consumer digital experiences…

Great brand blunders on social media

Great Brand BlundersDissing President Obama, making light of natural disasters, launching fluffy promotions amid bitter industrial strife, mocking followers and actively inviting sarcastic put-downs: these are all real gaffes made by brands on social media. Ever wondered how digital marketers can get themselves in such a mess?

My new book Great Brand Blunders (The worst marketing and social media meltdowns of all time…and how to avoid your own)  covers more than 175 marketing misadventures spanning Europe, North America, South America, Africa, Asia and Australasia.  With a roll-call including Apple, BA, Coca-Cola, McDonald’s, Starbucks, Nestlé, Virgin, Ikea, Microsoft and many others on the global A List, it proves that even the mightiest brands can misjudge their marketing from time to time. Read more on Great brand blunders on social media…

Clash of the tech titans: email is the new battleground

gmail iconGoogle, Microsoft, and Yahoo have long been battling for the lion’s share of the $250 billion global digital advertising market. In the last 5 years, social upstarts like Facebook and Twitter have begun to take increasingly large bites of the revenue pie by offering advertisers the opportunity to target known preferences of consumers in the form of ‘likes’ and ‘follows’. Caught on the hop, the old guard’s initial response was to jump on the social bandwagon, but this strategy had very limited success.

However, in the last year or so – led by Google – the ultimate fight for supremacy among the internet juggernauts has not continued over social platforms. Rather belatedly in my view, the battleground has shifted to that staple of online communication: the email inbox. Read more on Clash of the tech titans: email is the new battleground…

The console is dead: The Socialisation of Gaming

The console is dead: The Socialising of gamingThe games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.

Taking advantage of Sony’s rather lacklustre PS4 announcement earlier this year, Microsoft did everything it could do ramp up the hype pre-launch. This was particularly true of its social media platforms, where it pushed its hashtag  #XboxReveal, used creative content and jumped on news events to get some topical momentum. Read more on The console is dead: The Socialisation of Gaming…

Facebook fuels advertising ambitions as it buys Atlas ad platform

Facebook buys Microsoft's ad measurement platform AtlasFacebook has bought the advertising-measurement platform Atlas from Microsoft for an undisclosed sum.

The acquisition shows that Facebook sees its focus on competing with Google and growing its advertising business, and the ability to gain far greater measurement data will help it do that. Read more on Facebook fuels advertising ambitions as it buys Atlas ad platform…

Netflix’s House of Cards: Full house or trumped?

Netflix’s unique content play, “House of Cards”, starring Kevin Spacey, has satisfied its subscriber base in the US according to a small survey by Cowen. It has also made their subscribers more loyal.

However it failed to take off from a word of mouth perspective and the content was mediocre rather than exceptional. In light of this both move from Netflix what is the future of content v’s distribution channels in the digital age and who will gain the most from this change in dynamics?

Read more on Netflix’s House of Cards: Full house or trumped?…

Why less is more will dominate digital creativity in 2013

EE: launched 4G at Battersea Power StationI foresee two key opportunities for the industry creative this year. One is that ambient will become a key battleground for brands trying to disrupt audiences’ daily routines. The other is the move towards the big, the bold and the simple. Both these trends may well converge of course and I look forward to exploring their possibilities.

While Minority Report’s retina-scanning six sheets may not arrive in 2013, I think the drive towards mobile-first advertising and the arrival of 4G will have brands clamoring to become even more visible in our everyday lives. Using insight to identify where ambient opportunities exist will be imperative … so we may see sports drinks advertised on treadmill screens (available in a vending machine near your locker) or footwear retailers offering discounts on sturdy boots with graffiti on snow-covered pavements. Read more on Why less is more will dominate digital creativity in 2013…