Further to its month-old promise to build a “more effective follower ecosystem” for businesses, LinkedIn has launched two new features for brands – targeted updates and follower statistics. Read More »

Here we go again. Last year it was Microsoft’s Bing capitalising on the #SupportJapan campaign in the wake of the earth quake and tsunami there and then we had fashion designer Kenneth Cole riding on the coattails of #Egypt.

Facebook is getting serious about working with marketers. Yean Cheong, head of digital, Asia-Pacific, with Mediabrands, shares best practices and case-study tips for maximising marketing through the social-networking behemoth, including its recent changes to brand pages.

If there’s a celebrity in social, Facebook is it (at least for now). Moreover, with digital media influencers such as Microsoft’s global advertising head Caroline Everson joining Facebook, the social-media giant is signaling to agencies and advertisers that it is keen to talk business. With an IPO in the pipeline, focusing on commercial interests is inevitable. Read More »

Microsoft: Take the Windows Phone challenge

If you’re in the market for a new smartphone and not a blinkered Apple fanboy, you’ll no doubt be considering investing in one of the new Windows phones we’re hearing so much about.

Even if you’re not looking to buy, you might still be interested in following a neat bit of Microsoft marketing taking place in Las Vegas, where the Consumer Electronics Show is going on.

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In line with its new brand positioning of ‘new thinking, new possibilities’, Hyundai has embarked on a unique digital content campaign featuring the inner-most thoughts of a range of international celebrities.

Twitter has suffered a market share drop in the UK according to data from Experian Hitwise. In its latest UK Search Engine and Social Analysis it says that Twitter suffered a market share loss, falling from 3.87 to 3.40%, significant?

The fall in Twiter’s UK market share was in stark contrast to Facebook, which increased its market share of visits. Read More »

Today Marketing reported that Microsoft UK has appointed Philippa Snare, long-term employee at the company, as its chief marketing officer, which seems to be the final piece in a jigsaw puzzle of a restructure and follows months of turmoil.

Over the past few months Microsoft UK has been rocked by the global restructure lead out of Redwood. Having merged and reorganised departments to separate marketing, advertising and products, Microsoft claims it will be able to grow its market share and continue to innovate. Read More »

The updated Linked in iPhone app

For obvious reasons Google has long-trumpeted the notion that brands should create a mobile optimised site first before developing a costly iPhone app.

While Google now offers a free way of doing so with its recently launched Mobilize tool, brands are looking to create more sophisticated mobile sites as they start to realise that the only way isn’t necessarily Apple. Read More »

Microsoft has shot itself in the foot (again) on Twitter, by rushing to offer Amy Winehouse fans the chance to download her music from Microsoft as they mourn her passing.

The @tweetbox360 Twitter account, which is run by the Microsoft UK PR team, tweeted this morning: “Remember Amy Winehouse by downloading the ground-breaking ‘Back to Black’ over at Zune”. Read More »

If your Google+ feed is anything like mine, it’s mainly got people … uh, googleplussing variations of the line ‘so what’s THIS social network for then?’

Social media fatigue might be setting in but Microsoft is, nonetheless, looking at how it can crack the latest tech company must-have. Read More »