Tag Archives: Microsoft

Great brand blunders on social media

Great Brand BlundersDissing President Obama, making light of natural disasters, launching fluffy promotions amid bitter industrial strife, mocking followers and actively inviting sarcastic put-downs: these are all real gaffes made by brands on social media. Ever wondered how digital marketers can get themselves in such a mess?

My new book Great Brand Blunders (The worst marketing and social media meltdowns of all time…and how to avoid your own)  covers more than 175 marketing misadventures spanning Europe, North America, South America, Africa, Asia and Australasia.  With a roll-call including Apple, BA, Coca-Cola, McDonald’s, Starbucks, Nestlé, Virgin, Ikea, Microsoft and many others on the global A List, it proves that even the mightiest brands can misjudge their marketing from time to time. Read More »

Clash of the tech titans: email is the new battleground

gmail iconGoogle, Microsoft, and Yahoo have long been battling for the lion’s share of the $250 billion global digital advertising market. In the last 5 years, social upstarts like Facebook and Twitter have begun to take increasingly large bites of the revenue pie by offering advertisers the opportunity to target known preferences of consumers in the form of ‘likes’ and ‘follows’. Caught on the hop, the old guard’s initial response was to jump on the social bandwagon, but this strategy had very limited success.

However, in the last year or so – led by Google – the ultimate fight for supremacy among the internet juggernauts has not continued over social platforms. Rather belatedly in my view, the battleground has shifted to that staple of online communication: the email inbox. Read More »

The console is dead: The Socialisation of Gaming

The console is dead: The Socialising of gamingThe games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.

Taking advantage of Sony’s rather lacklustre PS4 announcement earlier this year, Microsoft did everything it could do ramp up the hype pre-launch. This was particularly true of its social media platforms, where it pushed its hashtag  #XboxReveal, used creative content and jumped on news events to get some topical momentum. Read More »

Facebook fuels advertising ambitions as it buys Atlas ad platform

Facebook buys Microsoft's ad measurement platform AtlasFacebook has bought the advertising-measurement platform Atlas from Microsoft for an undisclosed sum.

The acquisition shows that Facebook sees its focus on competing with Google and growing its advertising business, and the ability to gain far greater measurement data will help it do that. Read More »

Netflix’s House of Cards: Full house or trumped?

Netflix’s unique content play, “House of Cards”, starring Kevin Spacey, has satisfied its subscriber base in the US according to a small survey by Cowen. It has also made their subscribers more loyal.

However it failed to take off from a word of mouth perspective and the content was mediocre rather than exceptional. In light of this both move from Netflix what is the future of content v’s distribution channels in the digital age and who will gain the most from this change in dynamics?

 

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Why less is more will dominate digital creativity in 2013

EE: launched 4G at Battersea Power StationI foresee two key opportunities for the industry creative this year. One is that ambient will become a key battleground for brands trying to disrupt audiences’ daily routines. The other is the move towards the big, the bold and the simple. Both these trends may well converge of course and I look forward to exploring their possibilities.

While Minority Report’s retina-scanning six sheets may not arrive in 2013, I think the drive towards mobile-first advertising and the arrival of 4G will have brands clamoring to become even more visible in our everyday lives. Using insight to identify where ambient opportunities exist will be imperative … so we may see sports drinks advertised on treadmill screens (available in a vending machine near your locker) or footwear retailers offering discounts on sturdy boots with graffiti on snow-covered pavements. Read More »

Google boss responds to UK tax avoidance: “It’s called capitalism”, says Schmidt

eric schimdt: “It’s called capitalism”.While Starbucks wilts under the pressure of protest and public boycotts Google is  showing no such qualms as its chairman, Eric Schmidt, says that he is “very proud” of the company’s tax structure and that efforts to lower its payments to governments like Britain are just “capitalism”.

It is an interesting communications approach to take. Brazen almost. It gives the impression that Google does not care what anyone thinks of it. As the Telegraph reports Schmidt’s certainly comments risk inflaming the row over the amount of tax multinationals pay, after it emerged that Google funnelled $9.8bn (£6.07bn) of revenues from international subsidiaries into Bermuda last year in order to halve its tax bill. Read More »

Pop up mobile stores are the way to shop

The future of the pop up store is virtual empowered by mobile not physical. Adidas have tested a mobile enabled virtual store and the results look amazing.

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The Hobbit goes on an unexpected digital journey

Undoubtedly the film event of the year and the next two years is The Hobbit.  Yes there is Twilight for the younger generation but The Hobbit is iconic and stretches across all ages. They have created some really cool brand partnerships and one or two really naff ones!

 

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Red Bull named number one in list of the Top 100 Social Video Brands

Red Bull tops the list of the Top 100 Social Video brandsFresh from exploits on the edge of space Red Bull has been named number one in a list of the Top 100 Social Video brands having been deemed to have the best overall “social video strategy”. The first Goviral Social Video Equity Report put the energy drink above brands such as Google and Samsung, which came in second and fifth place respectively. Apple and Microsoft both failed to make the top ten, coming in at numbers 11 and 37.

The report looks at how video content is being used by global brands as part of their marketing strategy after auditing them based on volume, total views and engagement for content uploaded to YouTube, Vimeo and Facebook in 2012.  It also evaluated the quality, innovation and relevance of content before calculating a final social. Read More »