Tag Archives: Microsoft

LinkedIn launches new features for brands

LinkedIn's Targeted Follower functionFurther to its month-old promise to build a “more effective follower ecosystem” for businesses, LinkedIn has launched two new features for brands – targeted updates and follower statistics. Read More »

KFC Thailand slammed for insensitive Facebook tsunami comments

Here we go again. Last year it was Microsoft’s Bing capitalising on the #SupportJapan campaign in the wake of the earth quake and tsunami there and then we had fashion designer Kenneth Cole riding on the coattails of #Egypt.

KFC Thailand are the latest company to fail on social media. While the country was watching tsunami warnings and fearing the worst after an earthquake measuring 8.5 on the Richter scale hit off the coast of Indonesia, the company posted a message on their official Faceook page suggesting it was some time for tasty chicken as they watched the drama unfold: Read More »

I ‘Like’ Facebook: Tips for advertisers

Facebook is getting serious about working with marketers. Yean Cheong, head of digital, Asia-Pacific, with Mediabrands, shares best practices and case-study tips for maximising marketing through the social-networking behemoth, including its recent changes to brand pages.

If there’s a celebrity in social, Facebook is it (at least for now). Moreover, with digital media influencers such as Microsoft’s global advertising head Caroline Everson joining Facebook, the social-media giant is signaling to agencies and advertisers that it is keen to talk business. With an IPO in the pipeline, focusing on commercial interests is inevitable. Read More »

Microsoft issues $100 Windows Phone Challenge to all smartphone users

Microsoft: Take the Windows Phone challenge

If you’re in the market for a new smartphone and not a blinkered Apple fanboy, you’ll no doubt be considering investing in one of the new Windows phones we’re hearing so much about.

Even if you’re not looking to buy, you might still be interested in following a neat bit of Microsoft marketing taking place in Las Vegas, where the Consumer Electronics Show is going on.

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Hyundai and Microsoft consider the ways celebrities think

Hyundai and Microsoft Advertising consider the ways celebrities thinkIn line with its new brand positioning of ‘new thinking, new possibilities’, Hyundai has embarked on a unique digital content campaign featuring the inner-most thoughts of a range of international celebrities.

It’s quite a smart, interactive online test where people can discover the new thinkers who are shaping the future. The campaign centres on 22 videos, featuring celebrities such as actor Kevin Spacey, Helena Christensen, rap artist Devlin, England footballer Ian Wright and entrepeneaur Richard Noble. Read More »

Twitter suffers market share drop in the UK

Twitter has suffered a market share drop in the UK according to data from Experian Hitwise. In its latest UK Search Engine and Social Analysis it says that Twitter suffered a market share loss, falling from 3.87 to 3.40%, significant?

The fall in Twiter’s UK market share was in stark contrast to Facebook, which increased its market share of visits. Read More »

Microsoft Snares new CMO to steel itself against heightened competition

Today Marketing reported that Microsoft UK has appointed Philippa Snare, long-term employee at the company, as its chief marketing officer, which seems to be the final piece in a jigsaw puzzle of a restructure and follows months of turmoil.

Over the past few months Microsoft UK has been rocked by the global restructure lead out of Redwood. Having merged and reorganised departments to separate marketing, advertising and products, Microsoft claims it will be able to grow its market share and continue to innovate. Read More »

HTML5 and the death of the App Store

The updated Linked in iPhone app

For obvious reasons Google has long-trumpeted the notion that brands should create a mobile optimised site first before developing a costly iPhone app.

While Google now offers a free way of doing so with its recently launched Mobilize tool, brands are looking to create more sophisticated mobile sites as they start to realise that the only way isn’t necessarily Apple. Read More »

Microsoft forced to apologise after download Amy Winehouse tweet

Microsoft has shot itself in the foot (again) on Twitter, by rushing to offer Amy Winehouse fans the chance to download her music from Microsoft as they mourn her passing.

The @tweetbox360 Twitter account, which is run by the Microsoft UK PR team, tweeted this morning: “Remember Amy Winehouse by downloading the ground-breaking ‘Back to Black’ over at Zune”. Read More »

What is Microsoft doing about social media?

If your Google+ feed is anything like mine, it’s mainly got people … uh, googleplussing variations of the line ‘so what’s THIS social network for then?’

Social media fatigue might be setting in but Microsoft is, nonetheless, looking at how it can crack the latest tech company must-have. Read More »