Dissing President Obama, making light of natural disasters, launching fluffy promotions amid bitter industrial strife, mocking followers and actively inviting sarcastic put-downs: these are all real gaffes made by brands on social media. Ever wondered how digital marketers can get themselves in such a mess?
My new book Great Brand Blunders (The worst marketing and social media meltdowns of all time…and how to avoid your own) covers more than 175 marketing misadventures spanning Europe, North America, South America, Africa, Asia and Australasia. With a roll-call including Apple, BA, Coca-Cola, McDonald’s, Starbucks, Nestlé, Virgin, Ikea, Microsoft and many others on the global A List, it proves that even the mightiest brands can misjudge their marketing from time to time. Read More