eBay, one of the most successful Internet brands, recently announced it was changing its logo. Upon making the announcement, it revealed the refreshed logo is designed to reflect eBay’s brand and marketplace today by offering “a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable”.
But can just a logo redesign deliver this? The redesign has centered around a much more mainstream aesthetic delivered by the Univers Extended typeface, used by many brands for its readability and simplicity with the instantly recognisable eBay colours maintained.
Gone is the jaunty lettering of the old logo that was so much a trademark of eBay. Is this an effort to look the part and convey those brand values or is it a technical solution that makes communications simpler to convey across different media platforms? Read More »
Most commented