Microsoft: Take the Windows Phone challenge
If you’re in the market for a new smartphone and not a blinkered Apple fanboy, you’ll no doubt be considering investing in one of the new Windows phones we’re hearing so much about.
Even if you’re not looking to buy, you might still be interested in following a neat bit of Microsoft marketing taking place in Las Vegas, where the Consumer Electronics Show is going on.
In line with its new brand positioning of ‘new thinking, new possibilities’, Hyundai has embarked on a unique digital content campaign featuring the inner-most thoughts of a range of international celebrities.
It’s quite a smart, interactive online test where people can discover the new thinkers who are shaping the future. The campaign centres on 22 videos, featuring celebrities such as actor Kevin Spacey, Helena Christensen, rap artist Devlin, England footballer Ian Wright and entrepeneaur Richard Noble. Read More
Twitter has suffered a market share drop in the UK according to data from Experian Hitwise. In its latest UK Search Engine and Social Analysis it says that Twitter suffered a market share loss, falling from 3.87 to 3.40%, significant?
The fall in Twiter’s UK market share was in stark contrast to Facebook, which increased its market share of visits. Read More
Today Marketing reported that Microsoft UK has appointed Philippa Snare, long-term employee at the company, as its chief marketing officer, which seems to be the final piece in a jigsaw puzzle of a restructure and follows months of turmoil.
Over the past few months Microsoft UK has been rocked by the global restructure lead out of Redwood. Having merged and reorganised departments to separate marketing, advertising and products, Microsoft claims it will be able to grow its market share and continue to innovate. Read More
The updated Linked in iPhone app
For obvious reasons Google has long-trumpeted the notion that brands should create a mobile optimised site first before developing a costly iPhone app.
While Google now offers a free way of doing so with its recently launched Mobilize tool, brands are looking to create more sophisticated mobile sites as they start to realise that the only way isn’t necessarily Apple. Read More
Microsoft has shot itself in the foot (again) on Twitter, by rushing to offer Amy Winehouse fans the chance to download her music from Microsoft as they mourn her passing.
The @tweetbox360 Twitter account, which is run by the Microsoft UK PR team, tweeted this morning: “Remember Amy Winehouse by downloading the ground-breaking ‘Back to Black’ over at Zune”. Read More
If your Google+ feed is anything like mine, it’s mainly got people … uh, googleplussing variations of the line ‘so what’s THIS social network for then?’
Social media fatigue might be setting in but Microsoft is, nonetheless, looking at how it can crack the latest tech company must-have. Read More
Social media has had a large part to play in driving donations towards relief efforts to help those affected by the tsunami in Japan. Some have been received well, like the initiative by LivingSocial that matched users’ $5 donations to give more than $2m to relief efforts. Others have sparked accusations of profiteering from human tragedy, such as the ill-judged attempt by Bing to link donations to retweets using the #SupportJapan hashtag. Read More
Straight from the Kenneth Cole School of Capitalising On Human Suffering To Promote Your Brand comes Bing‘s #SupportJapan campaign, which this weekend offered to donate $1 to Japanese earthquake victims each time their original post was retweeted.
The web is awash this morning with talk that Twitter could be sold. It is said to be in talks with both Facebook and Google. Not just those two, but others as well. Who else? Maybe Microsoft.
The talks have given loss making Twitter an estimated valuation of $8bn to $10bn. That is a huge price tag for a loss making business, but the prize could be huge too. The challenge is huge but the pitfalls are there too. Read More
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