The devastation of Superstorm Sandy (also dubbed Frankenstorm) is still being felt across much of the east coast of America, it claimed more 66 lives in the Caribbean before making its way to the US, where the death toll is now over 70.  There are eight million homes in 17 states without power and there’s an estimated cost of $50bn.

Although the immediate danger of Sandy has passed, the relief efforts, clean up and re-building will be ongoing for many years to come.

Social media has historically played an important role during crisis and times of natural disaster, and Superstorm Sandy is no different.  The word Sandy has been mentioned in social channels more than 4.8 million times and there are many examples over the last few days of how social media has been used by Government, organisations, brands and individuals for support, information, fun, trolling and… marketing.  Let’s take a look at some of the good, the bad and ugly examples. Read More »

Brands should be careful not to fall off the balcony of cool – broadening the debate surrounding memes and whether brands should engage with consumers whilst being on-trend.

This is an ambitious blog post. I am aim to identify some things brands and marketers should be aware of when placing a brand at the very apex of cool, I aim to tell you a little bit about memes and I aim to inform you of why my theory of the balcony of being on-trend should be constantly at the forefront of all of our minds(!). Read More »