The Wall Blog » McDonald’s

McDonald’s Hello Kitty social media meltdown

Chris J Reed — Sun, 02 Jun 2013 08:00:48 +0000

It sounds like such a great idea. Create some Hello Kitty fairytale characters. Give them away when people order McDonald’s McDelivery in Singapore. Then wait for the customer backlash when you run out of stock and watch the customers rant and rave on social media!

McDonald’s reaches out to Cleveland kidnap hero via Twitter

@gordonmacmillan — Wed, 08 May 2013 08:42:19 +0000

Burger chain McDonald’s found itself thrust into the midst of the dramatic rescue of three kidnapped women in Cleveland, Ohio, yesterday.

The hero of the hour, Charles Ramsey, came to the rescue of Amanda Berry who was kidnapped more than 10 years ago.

The fail trail – the do’s and don’ts when a social media PR crises hits [infographics]

Polly Becker — Wed, 27 Feb 2013 15:31:00 +0000

More often than not, silence is never the best option when it comes to company gaffes.

A holding statement acknowledging an issue is good, it shows empathy and action. The next step is to establish the facts of the scenario and to make a further, timely response when these are established.

How you can make the most out of social media disasters

Jim Coleman — Wed, 20 Feb 2013 11:07:25 +0000

When it comes to recent social media disasters, there are no shortage of examples.

Back in November, I did a fairly comprehensive run through of the social media fails in 2012, which included a prestigious roll call of brands such as Waitrose, McDonalds, Gap and Qantas – these household names, and many more, had all suffered from a social media fail.

Burger King gains 30,000 new Twitter followers as account returns after hacking incident

@gordonmacmillan — Tue, 19 Feb 2013 09:20:14 +0000

Burger King has returned to Twitter with almost 30,000 more followers after its account was hacked last night and rebranded as McDonald’s. The burger chain lost control of its account and began sending out a string of McDonald’s related tweets.

Why less is more will dominate digital creativity in 2013

Alan Kittle — Thu, 03 Jan 2013 12:07:15 +0000

I foresee two key opportunities for the industry creative this year. One is that ambient will become a key battleground for brands trying to disrupt audiences’ daily routines. The other is the move towards the big, the bold and the simple. Both these trends may well converge of course and I look forward to exploring their possibilities.

American Express and Foursquare launch check-in and save with Harvey Nichols

Charlotte Henry — Tue, 18 Sep 2012 07:59:42 +0000

I’ve long been a fan of Foursquare. It is easily integrated into more mainstream social networks like Facebook and Twitter, and the location data that the app generates should make it an essential digital tool for marketers and campaigners.

How McDonald’s created a social media success with questions campaign

@gordonmacmillan — Mon, 20 Aug 2012 13:06:18 +0000

Earlier this year McDonald’s got something of a social media trashing with its US #McDStories campaign. You could have seen that one coming.

The fast food giant is an easy target and Twitter was given free rein to use the burger chain as a punch bag, bug it wasn’t scared away.

Samsung and BBC take Gold as Nike named most engaging brand at London 2012

@gordonmacmillan — Tue, 14 Aug 2012 14:56:31 +0000

Among the official Olympics sponsors Samsung has been named as the brand that did best out of the London 2012 games in terms of online visits, followed by Adidas, according to data from Hitwise.

Twitter Olympics: Twitter explodes in celebration as Wiggins takes Gold [infographic]

Scott Thompson — Thu, 02 Aug 2012 13:50:22 +0000

With Team GB hitting gold on Day five, the Men’s Time Trial lit up Twitter in celebration of Bradley Wiggins’ win.

The Men’s Time Trial generated a total of 240,000 tweets, peaking at 12,000 per minute as Wiggins won – more than at the start of the Euro 2012 penalty shootout when Italy knocked out England.