I read with interest the news that Aer Lingus has decided to put its Twitter handle on one the side of one of its planes. To begin with, I couldn’t fathom if this was a good idea or a bad idea. However, the more I thought about it, the more I thought it was perfectly representative of the modern marketing curse of social media junk.
Sure raising awareness of a Twitter account might make sense to a business that wants to increase its follower numbers, but does it have any benefit to the customer? Has it been conceived with a customer need in mind? Would the customer even notice it? And if they did, would they use it? And if they used it, wouldn’t they use it to complain about the delays or rude service that customers all too often encounter when flying?