For Eleven for 2011: The social media trends coming your way I spoke to industry insiders and asked them to look into their crystal balls and predict the big social media trends for the coming year.
I also asked them about the people they think will make a big impact on social media in 2011 – the innovators, the thinkers, the entrepreneurs. Here are some of their hot tips.
Increasingly I’m hearing tales of woe from PR colleagues in Europe and the USA who are defecting from the profession because of overwhelming workloads that see them managing traditional media campaigns, along with social media and SEO efforts.
Clients, I hear, are dumping their social media strategy and execution on PRs who are straddling a very stressful workload that sees them balancing the old fashioned demands of the profession, with the multitude of online approaches. Read More
Great infographic from the Blogherald that seeks to answer the question just “How big is the blogosphere”. Well you know the answer is huge, and the number of individual blogs out there is impossible to hazard.
It says that BlogPulse currently tracks almost 150 million websites that are classed as blogs. I love the way they have done the big blogs as planets with The Huffington Post, Mashable, Gawker and Techcrunch. Read More
Yesterday morning Security experts Sophos put out a message saying that twitter was being exploited by users that had figured out how to use a flaw to allow messages to pop-up and other sites to open in your browser window. In some cases users were redirected to a hardcore porn site in Japan. Read More
Google’s homepage logo has changed again, for the second time in 24 hours, like the rumblings preceding a seismic shift. Could the search giant be about to launch its much-anticipated social networking service, Google Me?
The ebook price war has begun in the US. Amazon has cut the price if its Kindle from $259 to $189 (£128) and Barnes & Noble’s wi-fi-only version of the Nook will sell for just $149 (just £100). Read More
PepsiCo brand Gatorade is taking its social media strategy very seriously indeed – so much so that it has built a mission control centre replete with screens beaming out brightly-coloured visualisations of what people are saying about it on the likes of Twitter. Read More
Interesting piece in Ad Age by Steve Rubel at Edelman Digital who argues that as TechCrunch turns five it is part of a group of blogs launched around 2005 that were the last to make it big. Read More
‘Are location-based services all hype?’ is the question asked by Chris Treadaway, the founder and chief executive of hyper-local advertising platform Lasso. Read More
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