Location Based Social Media – The Next Battleground?

You’ve no doubt heard it before that location is the next big thing. It’s about to get much bigger. With Facebook about to announce new location-based features at their developer conference late this month, location is about to take a giant leap forward.

Combine that with talk of a Foursquare sale, and the growing list of companies (FT and Starbucks being only the most well-known)  starting to use Foursquare check-ins as a whole new form of promotional CRM, and this space is rapidly becoming a hot-bed of focus and innovation. Read More »