Posts Tagged: Mars

When social media turns bad: dealing with negative comments

Mars' Euro 2012 ad: reaction on Twitter was mixed with some slating it as terribleThe avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?

The proliferation of social media has offered marketers an unprecedented opportunity to become part of ‘the conversation’ and amplify their media investment. Read more on When social media turns bad: dealing with negative comments…

After Snickers teaser campaign cleared should marketers always disclose social media campaigns?

Yesterday (7th March 2012) the Advertising Standards Agency announced that it has decided not to uphold the complaints about the recent high profile Twitter marketing campaign for Snickers.

I’m sure most of you are aware of the back story of how Snickers, through its parent company Mars, arranged for five celebrities to make humorous but rather incongruous tweets in quick succession. Their initial tweets made no reference to Snickers, but contained content that you would never expect from that particular celebrity, and which therefore piqued followers’ interest and made some wonder whether the celebrity’s Twitter account had been hacked. Read more on After Snickers teaser campaign cleared should marketers always disclose social media campaigns?…

Should big brands make a move into social media?

Last night, as a guest speaker at The Future Laboratory’s idea networking event, I had the opportunity to chat about who is doing what in social media, and the pros and cons of big brand’s moves into the social media space.

Read more on Should big brands make a move into social media?…