Tag Archives: marketing and media spend

Adobe fight myths with metrics in Marketing Cloud

Man wired up to Adobe's 'BS' detector to separate myths from metrics

This post is provided by our partner Adobe

In their continuing fight to ride the wave of emerging technology and tame the data collected from social media, marketers have a new suite of tools to arm their brands with.

Focused on metrics, not myths, Adobe’s Marketing Cloud helps marketers turn their data into insight and actions quicker, providing a single service that pulls together data from social interactions and targeted advertising to help marketers get ahead. Read More »

Monetizing influence will destroy the fabric of social media

What is influence? It’s a massive question in the world of social media. Thousands of man hours are being pumped into companies who are trying to solve the problem in the hope that one day, you’ll be able to search a category and an application will spit out exactly the 5 top influencers you need to be communicating with to push your product.
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US social media spend to rise in 2009

Hot on the heels of of similar UK predictions from Econsultancy, comes this from Brian Morrissey in Adweek:

According to researcher eMarketer, [US] online ad spending will climb 8.9 percent next year, from $23.6 billion to $25.7 billion.

Old school methods like display ads and microsites will come under pressure. Social media looks set to remain on the top of advertisers’ agendas, as they look to apply the lessons of their early missteps in the area while adding real measurement to what have been experimental forays to date. As the Internet becomes more social, there will likewise be an acceleration of a move from purely technical implementations to using the Web’s emerging social infrastructure to connect on a more human level.

Combined with the phenomenal growth in people’s usage of social media and the impact this has on their purchase decisions, this makes us even more confident that the help and advice that we’re able to offer brands means that We Are Social is in the right place at the right time…

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The outlook for 2009

Econsultancy have published a good overview of the economic outlook in 2009 for the digital marketing industry, with one of the data sources quoted being Wednesday’s eMarketer report predicting 7.2% growth in UK online ad spend.

Just like the Group M report earlier this month, although there’s bad news for those in the industry who have yet to wake up to the changes that social media is bringing to people’s behaviour, there’s good news for those of us that have:

Time and time again, when we meet with companies, we are asked about social media marketing strategies. Whilst this covers social networks, it is likely we will see a rise in businesses actively trying to engage with users through other social means online.

Tying in with the forecast that social media will continue to grow, is that despite a recessive economy, online marketers will look to alternative ways of measuring success – rather than just a standard ROI model.

This has been mentioned before, but to recap: measurements of success also include customer retention and satisfaction (all the more important in a recession), the rate of customer acquisition and the net promoter score.

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Sony Ericsson shifts adspend into digital

Sony Ericsson is to increase the proportion it invests in website development and online advertising from 15% to 25% of its £50m marketing budget during 2008.

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Umair Haque on the future of brands

You have to watch this. Scared?

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Internet adspend growth hit by economic slowdown

Jennifer Whitehead:

Growth in internet adspend appears to be falling off, with the smallest upward revision [16%] to online marketing budgets since the autumn of 2003, according to the latest Bellwether Report.

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A move to zero media spend?

James Gordon-MacIntosh with an interesting post (I agree with some, not all, of it) on the move to zero media spend:

The media that they would have bought is being replaced – for many of them – by the creation of original, engaging content that the brands themselves generate and own.

Read on and let him know what you think

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2008 – the year of peak advertising

Russell Davies with a provocative thought:

2008 may well also be the year of Peak Advertising. In the West at least. The year in which there is the most advertising. And after that there's less and less each year.

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UK internet ad spend to exceed TV in 2009

Oh yea, baby – it's got a whole year closer (see the previous 2010 prediction):

Group M forecasts that the UK will be on the brink of passing the milestone at the end of 2008, when the internet will account for 24.8% of UK media spend, just behind the 26% share held by the TV ad sector, according to Group M. After that, UK internet ad spend will need to grow just another 6% year on year to overtake TV in 2009.

Read the whole thing.

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