Google last night opened up its social network service Google+ to brands and businesses with the launch of Google+ Pages.

In so doing it finally offers a much needed alternative to Facebook where many brands, which many brands are increasingly making the focus of their social media campaigns.

Already as Marketing reported major UK brands including Burberry, MailOnline, O2, Cadbury and Mumsnet are among the first to launch pages on Google+. Read More »

The press Gazette has the story about the launch of the Daily Mail’s entry into comment market with a section, called RightMinds.

Love the name and the fact that it has a big picture of Richard Littlejohn on its homepage. Read More »

As we wrote back in April the MailOnline has speeded by the Huffington Post to become the world’s second largest digital ‘newspaper (The anatomy of a Daily Mail homepage).

Associated Newspapers did this partly by taking Huffpo’s clothes and by ensuring that the MailOnline bears little relation to its printed counterpart. Just take a look at today’s two covers. They are worlds apart. Read More »

As BrandRepublic has reported today, MailOnline has overtaken the Huffington Post to become the world’s second largest ‘newspaper’ site.

It receives plenty of criticism for its editorial stance, in particular for its inflammatory stories on immigration, benefit cheats and the sexuality of recently deceased pop stars.  Then there’s the incessant focus about women in the public eye being too fat, too thin, too old, too young, too fertile, too sterile, too rich, too poor, too pretty, too ugly, too drunk, too boring….you get the idea. Read More »

News Corporation might recently have delayed The Sun’s move to paid content, in light of the disappointment with the The Times, but that is not stopping the Telegraph Media Group pushing ahead with plans to introduced a metered paywall for Telegraph.co.uk.

Marketing reports today that the Daily Telegraph website is to a unveil paid-for website in September and that it will be a metered model, which unlike The Times and its anti-social media paywall will allow articles to be freely shared online. Smart move. Read More »

The Daily Mail says it has no plans to follow The Times in erecting a paywall on its website, but will experiment with charging for niche and mobile content.

At an investor’s day presentation yesterday Martin Clarke, digital publisher of Mail digital, made it clear that the MailOnline’s website would not begin charging readers and would stay free like The Guardian and others have said they intend to. Read More »