The London 2012 Olympics, Euro 2012 and The Super Bowl were all great examples of how fans are using social media to follow live events and share the moment. However, what’s also clear is that some sports stars and teams are using social media far more effectively than others. Sadly, there are also quite a few sports stars who would be best advised to steer clear of Twitter. This infographic from Eventility, which helps sports clubs to organise themselves online, does a good job of highlighting the winners and losers in this relationship. Read More
Tag Archives: London 2012
So Facebook’s big, and much speculated announcement, isn’t a search engine to rival Google as such, but it does involve search. It is social search and it does up the battle with Google as Facebook tries to bring the essence of search to social networking. What it doesn’t do is challenge Google’s control of the search engine market and the huge revenue stream that represents.
What Facebook announced, at its press conference at its Menlo Park headquarters, is something called Facebook Graph Search. It will allow users to search their network for photos, people, interests and places. Read More
For the first time Twitter has created a dedicated website looking back at some of the most talked about moments of the last year in the UK and around the world in a year that saw London host an Olympic Games that beat all expectations, and create some inspiring memories for all. It was also a year that saw a Tweet from Mars, Barack Obama win four more years and David Cameron, Nadine Dorries, Gary Lineker and Girls Aloud among many others finally join the 140 character conversation. Read More
For copywriters, the scene will be familiar. A brief lands on your desk and all of the pertinent details are there – the message, the audience, the tone – everything you need to start tapping away at your keyboard.
Now it’s down to you. You have to decide the best way to transform the information in that brief into an engaging, meaningful piece of content that works.
However, your client or whoever it was that provided this brief will often be expecting one thing and one thing only – a Word document full of information, keywords and reinforced sales messages in text form. Read More
Most notably though is how mobile is performing. In one campaign for Volkswagen the best performing Promoted Tweet on mobile received 43.8% engagement.
While a campaign for LG saw a Promoted trend achieve an average engagement rate of 38%. Read More
The 44 world records we’ve seen broken at the Olympic Games and 251 at the Paralympic Games were accompanied by unparalleled broadcast reach, new milestones of social media engagement and ever more progressive uses of digital technology.
It’s a significantly transformed landscape from the one in which the British Olympic Association first began working on London’s bid in 1997, when broadband internet reached just 17 per cent of the UK population, Nokia commanded 37 per cent of the global mobile phone market and Google operated under the name Backrub. Read More
Social media consultancy Sociagility has published a report on the comparative social media performance of the 25 main London 2012 Olympics sponsors that has found those that performed best used social to focus on engagement not just brand awareness.
Among the key findings were that there was a significant number of brands did not appear to engage with social media at all – or only sporadically. While for some, it appeared that social media activation was undertaken in isolation or as an afterthought – or as merely an amplifier for advertising campaigns.
Given the emphasis placed on the “social Olympics” that is hugely surprising and a missed opportunity for those brands that took this approach. It serves as a reminder that some brands still don’t get social media. Read More
Despite continuous rumblings of discontent around certain brands reportedly taking over the Games this summer, most people have hopefully realised by now that without the sponsors having invested hundreds of millions of pounds to make the events a success, the Olympics and Paralympics could not have taken place.
Lord Coe, the chairman of LOCOG, has argued that the public needs to be better educated about the importance of sponsorship, while many brands have called for innovation between rights holders and sponsors.
If you put the debate aside for a minute and look at the reality, the Games would have been a huge disappointment without the investment the sponsors have put in. Read More
On Facebook, despite big differences in strategies, most of the sponsors and partners have dedicated the majority of their posts to content relating to the games. Read More
As the London 2012 Olympic and Paralympic Games come to a close, we can look back with delight at Team GB’s success in the medal tables. I know I’m not alone in finding that my enjoyment of the event has been increased still further by the frequent, reliable and inclusive updates from Team GB across their social media channels.
I spoke to Joe Morgan, Digital Manager to Team GB to find out how they coordinated the social media activity for such a fast-paced, complex event.
And how they made sure they squeezed as many comments, likes and shares as possible from every single update.