Social technology is working its way into our everyday lives through many subtle and less subtle forms. TV advertising no longer directs us to a product website, but instead to a Facebook page that asks us to engage in a social community built around said product.

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In an interview with The Telegraph Dennis Crowley, co-founder of Foursquare, has revealed that the location-based social service is in talks with the major search engines, hoping to strike a deal which will use Foursquare’s check-in information to enrich local search results.

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This will excite a lot of people who not only like to tell their Twitter followers what they’re doing, but where they’re doing it – the social networking site has launched a one-click-and-here-I-am function called Twitter Places, which comes with Foursquare and Gowalla integration. Read More »

Pepsi has launched a location-enabled iPhone app for US cola drinkers that lets them find Pepsi-serving venues in their immediate vicinity and collect rewards points by visiting them — including free songs. Read More »