Location-based social networking is evolving at break-neck speed and, as a result, it has become a valuable platform for a wide range of non-profit campaigns and other socially important activities, including fundraising, advocacy and even crisis response. Here are a few concrete examples of how location-based technology can be used for non-profit purposes. Read More
You can’t deny it: social media does lack the grandeur held by an emotive, sweeping TV advert; lacks the visual ‘punch’ of a colossal billboard passed by hundreds of thousands of people every day. Which I presume, is why so many people question its relative value as a marketing investment; especially considering the ROI debate continues to rumble on. Read More
In an interview with The Telegraph Dennis Crowley, co-founder of Foursquare, has revealed that the location-based social service is in talks with the major search engines, hoping to strike a deal which will use Foursquare’s check-in information to enrich local search results.
A digital, blogging, word-of-mouth-style campaign to promote the new Westfield Stratford City shopping centre has kicked off, which is of particular interest in that it harnesses the power of location-based social network Foursquare. Read More
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