Celtra’s Q3 2012 Rich Media Monitor Report last December found that although only 7% of mobile campaigns had location features, those aspects of the ad had the highest rate of engagement (18.8%).
Admittedly this study was in the US, but here too location-based ads are taking off. Logically, of course, they’ll be a real shot in the arm for companies that work primarily locally, such as restaurants, taxis, hairdressers, plumbers/electricians etc. Used correctly, they can help attract new customers and build relationships. Read More