Tag Archives: LinkedIn

Why brands must overcome ageism to succeed in paid social

Social mediaBrands can no longer assume that young people use all social networks or that older people are not getting involved. It just isn’t the case anymore. Different groups of people use different social networks and it continues to evolve. Brands failing to realise this will find their social media campaigns falling at the first hurdle as they throw good money after bad.

With Social Media Week London taking place this week, we analysed the demographic breakdowns for each network. We found that an impressive 45% of Facebook’s users are aged 35 and above and the number of users aged over 55 has increased by almost 10% in the past two years. All other ages have declined. Facebook is clearly no longer just a young person’s game. Read More »

5 ways LinkedIn beats Facebook for B2B marketing

1400 x 425There appears to be a very ill-informed debate about whether LinkedIn or Facebook is better for B2B marketing. To me it’s a no brainer, LinkedIn wins every time. Why bother wasting time on facebook when it won’t work for you?

Here are five reasons LinkedIn beats Facebook for B2B marketing:

 

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Can your LinkedIn company page replace your corporate website?

LinkedInSSThere is a raging debate amongst marketing and corporate communications professionals as to what is more engaging and important. Is it your company’s LinkedIn page or your company’s website? Undoubtedly I believe that it is your LinkedIn company page and here‘s why:

 

 

 

 

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Your LinkedIn personal brand never sleeps so how do you manage it?

2d34b87Are you too busy to manage and develop your own personal brand on LinkedIn? Everyone has a personal brand. Whether you like it or not it’s how you are perceived and just like a corporate brand it’s made up of various brand attributes and values, some of which you may not be aware of and some of which you may not like. But you do have a brand. Everybody does.

If you want to know what your brand is randomly ask people on LinkedIn that you know and those that you don’t to describe you as they would a product or service in terms of a brand. They will all describe you in different ways. You will be surprised by some answers and some will confirm your own self- perception. Read More »

Identifying the VFM signal from the noise

starter flagThe ‘Not so secret diary of an E-commerce Entrepreneur’ continues… At last – the Seedrs crowdfunding starter flag gets waved next week.

And with it the 90-day race to raise £100,000 of capital for my E-commerce business, the Amano Tongue Cleanser, will be on. I figure it will be like a Formula 1 race – but with more excitement. Lets hope I don’t crash…

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Bloomberg, data, and the new battlefield for customer trust

Bloomberg, data, and the new battlefield for customer trustThere’s been a fair bit of coverage in the city pages this week, around apparent misuse of Bloomberg customer data by the journalists in its news division.

The allegation, made in the FT and elsewhere, is that Bloomberg journalists had access to data on Bloomberg clients, which include pretty well every banking institution in the world.  Today, the plot has thickened, with news that secure instant messages – for example sent from trader to trader – have been posted online (though they seem to have been hurriedly taken down again). Read More »

LinkedIn founder Reid Hoffman offers graduates the secrets to success

It is not often that you come across a set of self help type career advice that makes a huge amount of sense and is very much worth sharing.

This Slideshare deck from billionaire LinkedIn founder Reid Hoffman is one such set of advice. It’s smart. Particularly if you are about to graduate or even if that day is a few years behind you. Read More »

LinkedIn at 10: Mastering the art of the professional self

linkedin is ten years old this weekOn Sunday 5th May LinkedIn celebrates its 10th anniversary. Connecting more than 200 million members worldwide, LinkedIn has become the most powerful professional online network – allowing users to manage their professional identity, build upon and interact with their connections and access knowledge and opportunities.

LinkedIn can therefore be viewed as a manifestation of the technology based network society in which we live, where location knows no bounds and individuals are given a platform to influence their role in society. This concept, theorised by the sociologist Manuel Castell, has given rise to the online self – our digital persona. Read More »

What’s Next for Social Media? – The Workplace

By now, we don’t need to explain the value of social media. Social networks have attracted billions of users who log in to participate in discussions, share life experiences, and engage with the content their friends and acquaintances offer up.

In turn, they’ve attracted marketing spend with promises of audience targeting well beyond that found offline. There’s no question that social networks are worth our attention.

The real question is: where will that attention focus next in a rapidly changing landscape? Read More »

Facebook still dominant as half of British adults use social networks

social media word cloudIpsos Mori has released its quarterly ‘tech tracker’ report for the first quarter of 2013, and found that now 50% of British adults access social networks, with nearly half of all adults using Facebook in the last 3 months.

Tellingly, more than half of adults access social networks via a smartphone, showing how important it is for networks to perfect their mobile offering and revenue streams.

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