Facebook has always been about driving engagement, the problem they’ve had over the past few years is that their mechanism for engagement hasn’t gone much further than the inflexible ‘Like’ button, a share, or, if you’re lucky, a comment or two. This was great while it lasted, but it did open brands pages up for social media black hat techniques.

We’ve seen a well-known socially irrelevant brand up their likes by 5,000 in the space of a week and take unprecedented engagement from people, that if you investigate, either work for their PR agency, or are praising the price of a product they’re ineligible to purchase.
All very naughty and not in the spirit of organic brand growth. Read More »

Skoda Belgium has certainly been doing some clever things with Facebook recently. On a microsite and a Facebook page, for each Facebook ‘Like’ received, the price of the car drops. This group buying power is an interesting way to drive fan growth and gives the fan instant gratification. Read More »

Facebook is attempting to grab a bigger slice of ad revenues by touting its ‘like’ ads function to major advertisers including Ford and PepsiCo. Read More »