You can’t deny it: social media does lack the grandeur held by an emotive, sweeping TV advert; lacks the visual ‘punch’ of a colossal billboard passed by hundreds of thousands of people every day. Which I presume, is why so many people question its relative value as a marketing investment; especially considering the ROI debate continues to rumble on. Read More
In an interview with The Telegraph Dennis Crowley, co-founder of Foursquare, has revealed that the location-based social service is in talks with the major search engines, hoping to strike a deal which will use Foursquare’s check-in information to enrich local search results.
A digital, blogging, word-of-mouth-style campaign to promote the new Westfield Stratford City shopping centre has kicked off, which is of particular interest in that it harnesses the power of location-based social network Foursquare. Read More
This will excite a lot of people who not only like to tell their Twitter followers what they’re doing, but where they’re doing it – the social networking site has launched a one-click-and-here-I-am function called Twitter Places, which comes with Foursquare and Gowalla integration. Read More
Pepsi has launched a location-enabled iPhone app for US cola drinkers that lets them find Pepsi-serving venues in their immediate vicinity and collect rewards points by visiting them — including free songs. Read More
‘Are location-based services all hype?’ is the question asked by Chris Treadaway, the founder and chief executive of hyper-local advertising platform Lasso. Read More
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