Tokidoki is a cult Italian brand that many mistake for being Japanese. It has that has really used a succession of very cool brand partnerships to elevate the brand and tap into the passion of their fans through social media.
Tokidoki is inspired by Japanese culture and has only been around since 2005 having been created by the Italian artiste Simone Legno. Tokidoki actually means “sometimes” or “from time to time” in Japanese.
The designs focus on the bright, edgy, cute, witty and eye catching which helps in attracting a series of global brand partners that are at the centre of their marketing strategy. The objective is to cost effectively market a cool brand using other brand’s values, communications channels and customer bases with very little money being spent by Tokidoki.