Posts Tagged: Japan

The Daily Poke: An emotional journey

An emotional journeyForget about back-seat drivers. The next character commenting on your parallel parking might be sitting on your dashboard.

Kirobo Mini is an ‘in-car communication companion’ created by Toyota, designed to help Toyota drivers improve their motoring skills. It will speak to drivers while they’re behind the wheel, presumably giving them tips about their three-point turns rather than commenting on last night’s Strictly. At the same time, it will learn about human emotions. And let’s face it, there’ll be plenty of emotion when you and Kirobo Mini spend three hours together on the North Circular. Read more on The Daily Poke: An emotional journey…

The Daily Poke: A quick(er) coffee

A quicker coffeeIf like us, you generally pick up your morning coffee at a running pace, then you’ll appreciate this latest innovation from Starbucks. The coffee giant has launched a smartphone case that lets customers order and pay for their preferred drink with just a quick touch. Read more on The Daily Poke: A quick(er) coffee…

The Daily Poke: Electric light orchestra

WEB_Sony_lightbulbBlinded by the Light, Shine a Light, White Light/White Heat. Oh yes, let the light-themed tunes rain down. That’s precisely what’ll happen when homeowners across Japan switch over to Sony’s new LED light bulbs.

Designed to screw straight into a regular light socket, the bulbs incorporate a 2W Bluetooth-enabled speaker. This allows users to play music by wirelessly connecting laptops, tablets or smartphones.

The bulbs also come with their own remote control to adjust the music volume and the light level. Read more on The Daily Poke: Electric light orchestra…

The Daily Poke: Sprint through departures

sprint through departures 1Check-in, passport control, security, not to mention duty-free; we all know getting through to your departure gate can be slow going.

Well, ahead of Tokyo’s 2020 Olympic Games, Narita International airport has unveiled its new terminal, complete with a fitting sports theme.

Read more on The Daily Poke: Sprint through departures…

The Daily Poke: Whisky rocks

Whisky rocks 2Japanese whisky brand Suntory has distilled its creativity into a new format: ice. Using a CNC router (think 3D printing in reverse) these cooler than cool ice cubes have been carved by the latest technology. The router sculpts away at -7oC to keep its masterpieces from melting, while technobods use the Autodesk 123D app to prepare the 3D images for ‘printing’. Read more on The Daily Poke: Whisky rocks…

The Daily Poke: Bringing back the memories

Bringing back the memories 1Imagine over the course of a few days, losing your home, all your personal possessions, all your photographs, all your memories. Gone. In 2011 when the Tōhoku earthquake struck, this nightmare scenario became a reality for hundreds of Japanese families.

Much was lost in the earthquake and the tsunami that followed. But not everything. A number of Japanese organisations, among them Ricoh, stepped forward to recover what they could from the disaster. Read more on The Daily Poke: Bringing back the memories…

5 key differences between the Japanese and UK/US search markets

Tokyo Japan by Guwashi999 FlickrIt’s not often you get the opportunity to work in Tokyo, let alone in one of the region’s leading digital agencies. Luckily for me, our partnership with Frontier Digital Marketing in Japan gave me the chance to re-locate for a three month placement.

Here are the five key differences that I observed between the Japanese search market and that of the UK/US, including some top tips for anyone looking to run search campaigns in the region.

Read more on 5 key differences between the Japanese and UK/US search markets…

Tokidoki – turning Japanese through partnerships and social to build a brand

Tokidoki is a cult Italian brand that many mistake for being Japanese. It has that has really used a succession of very cool brand partnerships to elevate the brand and tap into the passion of their fans through social media.

Tokidoki is inspired by Japanese culture and has only been around since 2005 having been created by the Italian artiste Simone Legno. Tokidoki actually means “sometimes” or “from time to time”  in Japanese.

The designs focus on the bright, edgy, cute, witty and eye catching which helps in attracting a series of global brand partners that are at the centre of their marketing strategy. The objective is to cost effectively market a cool brand using other brand’s values, communications channels and customer bases with very little money being spent by Tokidoki.

Read more on Tokidoki – turning Japanese through partnerships and social to build a brand…

Japanese students invent the “girlfriend coat” for lonely geeks

Japanese students invent girlfriend coatAfter sitting around together for too long perhaps bemoaning that their love of Manga comics and general geekery had prevented them from getting girlfriends some Japanese students from the University of Tsukuba have found a solution and developed the “girlfriend coat”.

It is a coat that keeps you company and gives you the feeling that there’s always someone there for you. It hugs you and talks to you and says things to you that a real girlfriend would say such as “you said you’d call”, “I’m sorry! I’m late!” and that “really doesn’t suit you”.  Read more on Japanese students invent the “girlfriend coat” for lonely geeks…

Twitter at seven – Its biggest 140 character moments

With more than 400 million tweets sent each day and growing fast, its top 10 users, led by Justin Bieber and Lady Gaga, have more than 275 million followers alone.

It has worked itself so seamlessly into our lives that now no major event seems to take place without there being some kind of Twitter element, from celebrity break-ups to the Chancellor of the Exchequer and the budget.

With talk of an IPO in 2014 and a valuation in the $9-$11bn (£5-7bn) ballpark, it is starting to generate the revenues that at the start people never thought the microblogging service could make and is on course to generate more than $800m (£527m) in 2014. Read more on Twitter at seven – Its biggest 140 character moments…