To exploit the vast amount of data they own, platforms turn to marketers, offering them the opportunity to engage with their customers in ever-more meaningful ways. Ad revenue is invariably the means for social networks to justify the billion dollar valuations placed on them by investors. Read more on How advertisers can be more relevant on Facebook…
Posts Tagged: instagram
Twitter’s announcement this week that it will be launching a new video function allowing users to film, edit and post video clips confirms that 2015 is set to be the year of video.
But what does this move tell us, and, more importantly, what do these changes signify for marketers faced with a fast evolving digital landscape? Read more on How is Twitter video set to impact brands?…
The image of Kardashian and Kanye West kissing on their wedding day attracted 2.4 million likes, becoming not only Instagram’s picture of the year, but also its most-liked image ever.
The four-year-old photo sharing site attracts over 200 million people who share 65 million photos every day.
It is now acting on its popularity and flexing its marketing muscles, introducing ads in the UK and rolling out tools that allow brands to monitor their performance on its ad network.
Take a look below to see what else has been grabbing users’ attention on the photo sharing site in the past 12 months.
People have shared more than 16 billion photos on Instagram to date. With an average of 55 million photos uploaded each day, Instagram is a social media platform worth exploring.
Although research shows that the engagement rate of Instagram posts is 15 times higher than those made on Facebook, SocialBakers reported that 23 per cent of marketers weren’t planning to prioritise the channel in 2014.
The horror was heightened by the genre of promoted content, a 20-second film trailer from Universal Studios for the upcoming Halloween release of Ouija. Snapchat admitted: “It’s going to feel a little weird at first, but we’re taking the plunge.”
In today’s digital world, new online marketing innovations, platforms and concepts are announced on a weekly basis. The latest big change that brands and marketers are facing is the relaunch of Facebook’s ad platform, Atlas. Atlas is aimed at gaining maximum value out of social and mobile customers. Specifically, certain features attempt to bridge the marketing gap between online and offline users to secure better ROI for marketing/ad campaigns.
Atlas boasts an array of new features including tools to let advertisers refine their ad targets around ‘likes’ and consumer interest in apps and third-party websites. It allows marketers to see if a product was purchased on a different platform after viewing an ad on a mobile device, and the ability to create better cross-channel advertising campaigns. Read more on The marketing world after Atlas…
As of 23 September Instagram has started serving brand sponsored ads on its platform to users in the UK. Its approach to the roll out is refreshingly sedate, only allowing a small number of hand-picked brands to participate, following strict guidelines for both content and frequency of posts.
But what does this ultimately mean for the platform? I think we all understood in April 2012 when Facebook paid $1 billion to bring Instagram into its fold that this wasn’t going to be a free ride and at some point the platform was going to have to sing for its supper. Are the introduction of ads, and the new revenue stream they bring with them, justification for the hefty price tag spent on its acquisition?
Brands including Babyliss, Illamasqua, Nails Inc, Max Factor, Murad, Real Techniques and Bourjois will be showcasing their products on board Very.co.uk’s ‘Very Beauty’ bus, touring the UK this autumn.
The online fashion and beauty retailer’s £600,000 campaign has been designed, planned and executed by Posterscope, PSLive, Vizeum and Liveposter, bringing together digital out-of-home, experiential, social and user-generated content.
It aims to capture passengers’ “getting ready” moment, which can be shot in the on-board Instagram booth and shared on social media using the hashtag #VeryBeautyTour and the Twitter handle @VeryNetwork.
This salacious title all stemmed from a conversation I had with an old client, now friend over a drink after work one evening. We were in an uber trendy spot in the trendiest part of East London. The girls had chunks missing out of their hair, the gents beards were groomed to the perfect length and everyone was rocking the Nordic wardrobe.
We inevitably found ourselves commenting on our surroundings and the actors and actresses on this stage. This bubble, within a bubble. It was not good enough anymore to be in East London, you had to be at the epicentre. These characters were hyper-real, you could study them for hours. They were visually fascinating. We wondered of their lives online and spoke of the trend of Instagram superstars, the people with tens, if not hundreds of followers. Within moments I was going to hear of someone that would become the epicenter of my bubble.
The world of e-commerce is buzzing at the moment; Ebay is celebrating its 15th anniversary since the first UK sale and new apps and services are being launched every day, ready to crack mobile commerce.
There’s no doubt that Ebay transformed the way people shop and sell, despite starting off as an online auction business. The website crashed offline last week for the 10th time this year and suffered a major cyber-attack in May that might have compromised the details of 145 million users, but the pioneer is still going strong with just over 19 million Britons visiting the site every month.
The challenge Ebay faces lies in new single purpose apps – such as Spring and Depop, which illustrate the change in consumer purchasing behaviours. Read more on How apps like Spring are changing consumer behaviour…