Posts Tagged: instagram

Mobile-first is the talk of Dmexco as brands like Instagram drive conversation

WEB_Instagram_logoTaking place every September in Cologne, Germany, Dmexco is the international conference for the digital industry. In a global digital economy, this show has more relevance than ever before, with brands travelling across Europe, America and Asia for tips from leading marketers on how to build their brand.

With global brands and leading companies in the marketing technology industry presenting their latest digital solutions, visions and innovations, Dmexco creates masses of conversations about the future of digital marketing – both on the trade show floor and online.

Compared with previous years, mobile has significantly grown its presence at the show (and we’re not just talking about the massive attention-grabbing mobile phones sported on some stands). Conversations have evolved too; mobile is not just being discussed in silo as marketers explore how location data can be harness to engage consumers in context too. Read more on Mobile-first is the talk of Dmexco as brands like Instagram drive conversation…

What do brands need to know about targeting the youth market on social media?

Log In On Facebook App

The last couple of weeks have seen results from two of the world’s social media giants, with Twitter showing in particular that it is struggling to bring in new audiences. The results revealed that Facebook’s mobile consumer base alone is one billion users bigger than the entirety of Twitter’s userbase across all platforms.

So could it be that a lack of appeal to the youth market is hurting Twitter? This certainly seems to be the case, with our 2014/15 survey of students showing that 92% of students use Facebook, with Twitter used by just 58%. Worse still, 88% of students visit Facebook regularly, compared to just 38% for Twitter. Further to this, Snapchat and Instagram have overtaken the micro-blogging platform in terms of popularity with young people over the past year according to ComScore. Read more on What do brands need to know about targeting the youth market on social media?…

Why Instagram’s peers need to pick up the pace with smarter visual classification

instagramThere’s no doubt that Instagram has fast become the shiny new kid on the advertising block and eMarketer’s latest forecast predicts that the image-centric social media platform is projected to rake in $595m in worldwide mobile ad revenues this year, before soaring to a whopping $2.81bn by 2017.

That’s pretty impressive growth considering Instagram only introduced its ad offering a year and a half ago. And with a raft of advertising products already launched and new features set to roll out over the next few months, it’s an exciting proposition for brands; particularly when you consider it has 300 million monthly active users and accounts for a large chunk of the 1.8 billion photos uploaded every day across social media. Read more on Why Instagram’s peers need to pick up the pace with smarter visual classification…

Instagram ads: Five tips for success

WEB_Instagram_ad_carouselAfter a period of testing last year, Instagram opened for business in the UK at the start of 2015. With a growing audience, primarily in the 18-34 year category and with a mobile first rich media opportunity, Instagram is set to be an influential player in the ad market.

Here at ZenithOptimedia we have been rolling out ads since official launch across a range of our brands. To test the effectiveness of these ad campaigns we have run several Nielsen Brand Effect studies, with a control group and exposed audience. Read more on Instagram ads: Five tips for success…

Does social media ad spend equate to consumer engagement?


Instagram and Pintrest have both announced that they are opening the doors to advertisers, and M&S is aiming to invest 20% of total media spend on social media to increase its story telling. And as if that wasn’t enough social media hype, this was hot on the back of the BBC claiming that it is planning to turbocharge its Instagram profile after an executive claimed that it has learned more about social media from brands, including Burberry, Nike and Netflix.

One could say that social media is making an impact on traditional advertising, as expected in a brand’s pursuit of Generation Y. However, what about the rest of us who are a shade older and perhaps with more disposable income, or younger or I hasten to add, just not interested in social media.

After all not everyone who likes M&S or its demographic customer is necessarily a fan of social media. Read more on Does social media ad spend equate to consumer engagement?…

Instagram’s move deeper into e-commerce is missing a trick for brands


It’s inevitable that Facebook-owned Instagram will follow the footsteps of Facebook, Twitter and lately Pinterest and add more e-commerce features for advertisers.

While Instagram first made sponsored postings available back in November 2013, it announced new carousel ads with links to brand websites as recently as March 2015. Recent reports now suggest it will also launch ‘click to shop ads’ which would be a further step in this direction.

If confirmed, these recent changes together mark a significant increase in the options available to advertisers to tap into Instagram’s 300 million user base.  Read more on Instagram’s move deeper into e-commerce is missing a trick for brands…

How advertisers can be more relevant on Facebook

Facebook adsFor the Mark Zuckerburgs of this world, there has always been an uncomfortable friction between connecting the world and getting paid to do it.

To exploit the vast amount of data they own, platforms turn to marketers, offering them the opportunity to engage with their customers in ever-more meaningful ways. Ad revenue is invariably the means for social networks to justify the billion dollar valuations placed on them by investors. Read more on How advertisers can be more relevant on Facebook…

How is Twitter video set to impact brands?

twitter officeTwitter’s announcement this week that it will be launching a new video function allowing users to film, edit and post video clips confirms that 2015 is set to be the year of video.

But what does this move tell us, and, more importantly, what do these changes signify for marketers faced with a fast evolving digital landscape? Read more on How is Twitter video set to impact brands?…

Kim Kardashian posts Instagram’s most-liked image of 2014

Kim KardashianKim Kardashian’s wedding photo has been named Instagram’s most-liked snap of 2014.

The image of Kardashian and Kanye West kissing on their wedding day attracted 2.4 million likes, becoming not only Instagram’s picture of the year, but also its most-liked image ever.

The four-year-old photo sharing site attracts over 200 million people who share 65 million photos every day.

It is now acting on its popularity and flexing its marketing muscles,  introducing ads in the UK and rolling out tools that allow brands to monitor their performance on its ad network.

Take a look below to see what else has been grabbing users’ attention on the photo sharing site in the past 12 months.

Read more on Kim Kardashian posts Instagram’s most-liked image of 2014…

Seven ways that brands can get the most out of Instagram


InstagramLOGOPeople have shared more than 16 billion photos on Instagram to date. With an average of 55 million photos uploaded each day, Instagram is a social media platform worth exploring.

Although research shows that the engagement rate of Instagram posts is 15 times higher than those made on Facebook, SocialBakers reported that 23 per cent of marketers weren’t planning to prioritise the channel in 2014.

Read more on Seven ways that brands can get the most out of Instagram…