Tag Archives: instagram

The #VeryBeautyTour takes off on Instagram

Very.co.uk's #VeryBeautyTourBrands including Babyliss, Illamasqua, Nails Inc, Max Factor, Murad, Real Techniques and Bourjois will be showcasing their products on board Very.co.uk’s ‘Very Beauty’ bus, touring the UK this autumn.

The online fashion and beauty retailer’s £600,000 campaign has been designed, planned and executed by Posterscope, PSLive, Vizeum and Liveposter, bringing together digital out-of-home, experiential, social and user-generated content.

It aims to capture passengers’ “getting ready” moment, which can be shot in the on-board Instagram booth and shared on social media using the hashtag #VeryBeautyTour and the Twitter handle @VeryNetwork.

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Pornstars have great customer service

Vanessa LakeThis salacious title all stemmed from a conversation I had with an old client, now friend over a drink after work one evening. We were in an uber trendy spot in the trendiest part of East London. The girls had chunks missing out of their hair, the gents beards were groomed to the perfect length and everyone was rocking the Nordic wardrobe.

We inevitably found ourselves commenting on our surroundings and the actors and actresses on this stage. This bubble, within a bubble. It was not good enough anymore to be in East London, you had to be at the epicentre. These characters were hyper-real, you could study them for hours. They were visually fascinating. We wondered of their lives online and spoke of the trend of Instagram superstars, the people with tens, if not hundreds of followers. Within moments I was going to hear of someone that would become the epicenter of my bubble.

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How apps like Spring are changing consumer behaviour

Spring appThe world of e-commerce is buzzing at the moment; Ebay is celebrating its 15th anniversary since the first UK sale and new apps and services are being launched every day, ready to crack mobile commerce.

There’s no doubt that Ebay transformed the way people shop and sell, despite starting off as an online auction business. The website crashed offline last week for the 10th time this year and suffered a major cyber-attack in May that might have compromised the details of 145 million users, but the pioneer is still going strong with just over 19 million Britons visiting the site every month.

The challenge Ebay faces lies in new single purpose apps – such as Spring and Depop, which illustrate the change in consumer purchasing behaviours. Read More »

It’s a brave new media world – and we all live in it

YouTube starsLast weekend, Summer in the City, the largest independent UK YouTube event took place at Alexandra Palace in north London. The event attracted more than 8,000 attendees from across the world in a celebration of all things YouTube. It featured live performances and appearances from some of YouTube’s most well-known personalities including Zoella and Michael Stevens of Vsauce.

During the three-day event I sat on a panel with Tyler Oakley, an American YouTube sensation, to discuss the process of social media stars working with brands. The next day his YouTube channel passed five million subscribers. Just 24 hours later he had won the Choice Web Star at Fox’s Teen Choice Awards, a mainstream event previously the domain of celebrities from more film, TV and music media. #TeamInternet and #TylerOakley also began trending globally on Twitter.

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Words still matter

writing by Pedro Ribeiro SimeosIt all started with those innocent little smileys that we began adding to our first text messages to convey a feeling. Then came Facebook, and we changed lengthy blogs for shorter status updates – and before long, those updates turned into photos. Then came Instagram, Pinterest, Vine, Snapchat and whatnot.

Today, a photo gets twice as many likes on Facebook as a written update. Tumblr’s most popular form of media, by 42%, is an image and Instagram was the fastest growing social platform last year. We are blessed with such a selection of emojis on our smartphones that one can easily communicate how-embarrassed-they-are-about-the-gift-cactus-they-received-from-their-grandma-as-a-birthday-present-but-that-they-still-love-her-very-much – without typing a single word. Grumpy Cat, which (who?) grew from a silly meme into an ultimate visual representation of modern human discontent, made it to the cover of New Yorker last year.

Is anyone writing anymore? Read More »

Instagram and the native ad movement

indexNative-social ads – ads that are integrated into the social stream, matching both the ad format and function of the user experience – are proving to be hugely effective, and are receiving a remarkable level of engagement from end users. Read More »

Would Bacon have used Sutro or Sierra?

SelfieThe rise of the #selfie and the propensity for everyone from David Cameron, Justin Bieber and the person sitting at the desk opposite you to turn the camera towards themselves, shift to capture themselves in the best light, add a filter, then send it out for validation via Instagram, Twitter, Snapchat etc, isn’t a new form of narcissism.

Despite the fact that it often seems like a thoroughly modern phenomenon (there’s 80+ million Instagram photos hashtagged #me and 30+ million hashtagged #selfie), the impulse to capture and share the most authentic ‘self’ has been around for a long time.

 

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Should we really be Using Instagram Now?

InstagramLOGOForrester’s recent “Use Instagram Now” report presents a strong case for brands focusing on the platform where engagement rates are reportedly 58 times higher than Facebook and 120 times higher than Twitter.

So should advertisers be jumping ship from the tried-and-tested social networks and focus their creativity, budget and resource on Instagram from here on in? Read More »

7 ways to celebrate social community landmarks

NikeWhile fan numbers should only be a small feature of your social success metrics (better to be engaging people than merely collecting them), it’s always nice to reach a milestone.

If you’re on the verge of clocking up a notable number, here are some ways to mark the occasion that we’ve seen that really hit the mark, ranging from the simple to the extravagant.

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6 ways to put content in the hands of your employees

Hand Nicola since 1972 on FlickrTo make their brands known for sharing truly valuable content that gets to the heart of client problems, B2B marketing teams must increasingly rely on the experts within the organisation. But as anyone who’s worked in a B2B marketing team can tell you, it’s a tough job to source good content from already fully maxed-out employees.

Nonetheless, with search ranking being increasingly left to how valuable the masses find the content, companies need to seriously consider shifting the employee and marketing content culture to facilitate a more open contribution to corporate content development. Read More »