Posts Tagged: instagram

What makes a social media channel great for brands?

Whether you’re Radiohead or Leicester City, the quickest way to make the largest noise on the web is by putting the news on Instagram.

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For brands, Instagram’s proposition is already game changing.

The rise of video ads and instant buy buttons has seen brands, including Asos, take revolutionary steps towards realising the potential of Instagram as a point of sale in its own right.

Certainly the media-rich social channel suits the visual nature of most consumer facing brands, but given the stiff competition between social platforms, what are the wider contributing factors dictating the popularity of Instagram against another platform?

Read more on What makes a social media channel great for brands?…

Instagram: Developing UX or cashing in?

It’s no surprise to anyone that the power of social media is only increasing.

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Instagram users alone post in excess of 80 million photos per day and brands and businesses are becoming ever more creative with their campaigns and reaping the benefits as a result.

But is the social media giants desire to capitalise and advertise making it that bit harder?

In the wake of Instagram’s recent developments, which of course caused an outcry of paranoia from their 400million + users – could all of the hard work brands have put in targeting their audiences, gaining followers and increasing interaction be ruined?

Read more on Instagram: Developing UX or cashing in?…

The Facebookification of Instagram – how can brands benefit?

With so many social media platforms to choose from, Instagram has become one of the go to platforms, with over 400,000 million monthly active users.

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In five years, Instagram has powered to social media success quite simply because it offers a fantastic user experience.

Consumers love it because it feels real, it’s beautifully simple and a rich and creative way to tell stories.

The social media site is also a powerful ally for advertisers, offering them the opportunity to reach a new audience and build a community, raising awareness and even shifting perceptions. However will the news that Instagram will start personalising our feeds through a new algorithm impact this?

Read more on The Facebookification of Instagram – how can brands benefit?…

One algorithm to bind them all: Instagram’s changing timeline

For a platform which supersedes others in terms of engagement and interaction, Instagram’s plan to introduce “algorithmic timelines” instead of the current organic-focus model, is a very interesting move to say the least.

Read more on One algorithm to bind them all: Instagram’s changing timeline…

The rise of mobile, and the new rules of video advertising

The world’s media giants haven’t failed to notice that consumers are increasingly watching video online, particularly while on the go.

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Instagram and Snapchat are just the latest to assert their dominance in the space.

Instagram just extended its video length limit to 60 seconds, while Snapchat has reached eight billion daily videos views – a milestone the much older platform, Facebook, reached in November last year.

Facebook is still making massive strides in the video space, with new innovations like auto captions ensuring videos can be watched wherever and whenever the consumer wants.

This is because consumers love video. There’s something about the combination of sound and video that is quick to make us laugh or cry, and so advertisers love it too.

Read more on The rise of mobile, and the new rules of video advertising…

Is the new Instagram algorithm bad for brands?

Instagram recently announced its intention to move away from a linear timeline towards an algorithmic feed.

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Whichever way you look at it this is bad news for brands – unless they can evolve ahead of the platform.

This wouldn’t be the first platform to transition from linear feeds to an algorithm based one. Twitter has made baby-steps in this direction with their “While you were away” segment.

Facebook famously ranks posts based on engagement, while at the same time charging brands to rank their content higher by means of their Sponsored Posts feature.

Read more on Is the new Instagram algorithm bad for brands?…

Infographic: Who’s the real marketing hero, Batman or Superman?

The fight is on. Batman v Superman hits cinemas this Easter.

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You’ll have to head to a big screen to discover who wins that battle but who would take the marketing crown?

Across social media The Caped Crusader reaches almost twice as many fans on Facebook and Instagram but can’t touch Superman on YouTube, where the official Man of Steel trailers have been viewed more than 100 million times.

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The Publisher Opportunity with Native Video and Outstream Ad Products

Man watching video on tabletOver half of all online video views now take place on mobile devices. To capitalise on this, publishers need to implement video monetisation strategies that resonate with their audience or risk falling behind in one of digital advertising’s fastest growing markets.

In 2016, Facebook is expected to sell over £500 million worth of mobile video ads, 100% of which will come from “native video” ad products like in-feed video ads. For anyone who has been in digital advertising for a while, it is jaw-dropping that a sizable amount of that £500 million revenue figure will come from ‘autoplay’ video ads. Instagram, Twitter, and now Pinterest, are all following suit with their own in-feed autoplay video strategies.

Publishers, it’s time to get moving.

The newness of native video, combined with its explosive growth, has left the industry scrambling for some standards. To help bring more clarity and structure to the new video landscape, the IAB recently released a new glossary that defines what exactly native video is for the first time. Read more on The Publisher Opportunity with Native Video and Outstream Ad Products…

5 things CMOs can learn from mobile-first app brands: Part 2

The second post in a week-long series. Today, how mobile-first app brands are changing the nature of communications, particularly mobile social networks. 

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Emerging social media, messaging and dating apps are encouraging users to adopt new forms of communication and content, leading to a rise in chat acronyms, Emojis, stickers and icons, hashtags, vines, image posts and vertical video streams.

Read more on 5 things CMOs can learn from mobile-first app brands: Part 2…

Gifographic: Happy fifth birthday Instagram

instagramIt’s been five years since the photo-led social media site Instagram landed on the web. To celebrate, Dublin-based creative communications agency One Productions has created this visual infographic to showcase some of the brand’s key moments.

Some of its highlight stats include users share 70 million photos daily on the site, more than 70% of Instagram users are based outside of the US, and 53% of users are aged between 18 and 29 years old.  Read more on Gifographic: Happy fifth birthday Instagram…