Facebook is ten years old this week. Since its inception the site has been incredibly influential in altering the way that we communicate with each other. Recently however, the site has been compared by academics at Princeton University to a disease that people eventually build up immunity to. Its offer to purchase younger rival Snapchat was also rebuffed. So is Facebook in decline? Read More
Tag Archives: instagram
Last week a senior client-side financial services marketer asked me the following question: What is the opportunity cost for brands not doing social? While on the surface this appears to be a straightforward question, it’s trickier to answer than you may think.
The most high profile example of a brand apparently not ‘living social’ is none other than Apple. Is the brand suffering as a result? Hardly. In November of last year the brand once again dominated Forbes’ list of the world’s most valuable brands. Read More
Thanks to 4G-led improvements in mobile infrastructure and the proliferation of social video platforms like Vine and Instagram Video, it’s beyond doubt that video now has a life way beyond TV and desktop screens.
People outside of a wi-fi connection can now access fast loading, high quality video content like never before through a simple data network. According to 4G trailblazer, EE, 4G mobile video uploads are five times faster than the average home broadband. Brands need to be aware of such continuing video quality and accessibility improvements because they’re shaping social networks and consequently having a dramatic effect on the marketing landscape. Read More
In recent weeks we have seen something of a watershed moment in online advertising. Some of the hottest properties of the web, namely Twitter, Tumblr, Instagram, all began opening up new advertising systems.
Twitter in November launched a self-service advertising platform in the UK, Ireland and Canada aimed, the company said, at SMBs. Then on 5th December Twitter launched its new ad-retargeting platform, a further move towards being a sophisticated advertising platform in its own right.
Tumblr and Instagram in the last few weeks began showing brand advertising in their users’ news feeds, which is new for both social networks. Tumblr is owned by Yahoo! and Instagram by Facebook, so it’s no surprise to see the ad offerings look the way they do. Read More
The introduction of adverts to Instagram comes as little surprise, with ads on the platform having been rumoured since the purchase of Instagram by Facebook in 2012. While there were user concerns surrounding the changes, particularly that adverts would ruin Instagram’s creative visual aesthetic, the first ads have been deemed a success.
Instagram has become one of the hottest properties in social media, with millions of photos being shared on a daily basis.
I’ve been sceptical about the service before, especially when it was purchased by Facebook for $1billion, but the photo sharing and filtering service can now boast 150 million users, a number which is hardly to be sniffed at. Read More
At The Wall, we know you want to keep up with the latest developments in digital marketing and social media, so we are duty bound to publish this important new infographic on the emergence of a major new trend.
It’s no longer enough to talk about selfies: you need to get on board with belfies, helfies and, for the more highbrow among you, bookshelfies. Read More
From apps like Instagram, to brands like Soap and Glory, vintage is ‘in’ and brands have jumped on this bandwagon, embracing their histories to capture new audiences, along with reengaging the old. Retailers aren’t just tapping into the past for the baby boomers, they are also busy playing on other nostalgia for all generations.
Some brands are lucky enough to have a rich history to tap into. Like Ritz, and its new packaging, conveniently launched in the run-up to Christmas. A simple design straight from the 1950s, Ritz have recaptured the essence of its brand in its new packaging, which focuses on a clean and minimalist aesthetic, away from the gradient glows and warped type from before. This timely rebrand is a tried and tested success and will spark memories on the shelves in supermarkets this Christmas, at a time when it is most important for a brand to market itself from the shelf out.