Posts Tagged: instagram

Instagram ads: Five tips for success

WEB_Instagram_ad_carouselAfter a period of testing last year, Instagram opened for business in the UK at the start of 2015. With a growing audience, primarily in the 18-34 year category and with a mobile first rich media opportunity, Instagram is set to be an influential player in the ad market.

Here at ZenithOptimedia we have been rolling out ads since official launch across a range of our brands. To test the effectiveness of these ad campaigns we have run several Nielsen Brand Effect studies, with a control group and exposed audience. Read more on Instagram ads: Five tips for success…

Does social media ad spend equate to consumer engagement?

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Instagram and Pintrest have both announced that they are opening the doors to advertisers, and M&S is aiming to invest 20% of total media spend on social media to increase its story telling. And as if that wasn’t enough social media hype, this was hot on the back of the BBC claiming that it is planning to turbocharge its Instagram profile after an executive claimed that it has learned more about social media from brands, including Burberry, Nike and Netflix.

One could say that social media is making an impact on traditional advertising, as expected in a brand’s pursuit of Generation Y. However, what about the rest of us who are a shade older and perhaps with more disposable income, or younger or I hasten to add, just not interested in social media.

After all not everyone who likes M&S or its demographic customer is necessarily a fan of social media. Read more on Does social media ad spend equate to consumer engagement?…

Instagram’s move deeper into e-commerce is missing a trick for brands

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It’s inevitable that Facebook-owned Instagram will follow the footsteps of Facebook, Twitter and lately Pinterest and add more e-commerce features for advertisers.

While Instagram first made sponsored postings available back in November 2013, it announced new carousel ads with links to brand websites as recently as March 2015. Recent reports now suggest it will also launch ‘click to shop ads’ which would be a further step in this direction.

If confirmed, these recent changes together mark a significant increase in the options available to advertisers to tap into Instagram’s 300 million user base.  Read more on Instagram’s move deeper into e-commerce is missing a trick for brands…

How advertisers can be more relevant on Facebook

Facebook adsFor the Mark Zuckerburgs of this world, there has always been an uncomfortable friction between connecting the world and getting paid to do it.

To exploit the vast amount of data they own, platforms turn to marketers, offering them the opportunity to engage with their customers in ever-more meaningful ways. Ad revenue is invariably the means for social networks to justify the billion dollar valuations placed on them by investors. Read more on How advertisers can be more relevant on Facebook…

How is Twitter video set to impact brands?

twitter officeTwitter’s announcement this week that it will be launching a new video function allowing users to film, edit and post video clips confirms that 2015 is set to be the year of video.

But what does this move tell us, and, more importantly, what do these changes signify for marketers faced with a fast evolving digital landscape? Read more on How is Twitter video set to impact brands?…

Kim Kardashian posts Instagram’s most-liked image of 2014

Kim KardashianKim Kardashian’s wedding photo has been named Instagram’s most-liked snap of 2014.

The image of Kardashian and Kanye West kissing on their wedding day attracted 2.4 million likes, becoming not only Instagram’s picture of the year, but also its most-liked image ever.

The four-year-old photo sharing site attracts over 200 million people who share 65 million photos every day.

It is now acting on its popularity and flexing its marketing muscles,  introducing ads in the UK and rolling out tools that allow brands to monitor their performance on its ad network.

Take a look below to see what else has been grabbing users’ attention on the photo sharing site in the past 12 months.

Read more on Kim Kardashian posts Instagram’s most-liked image of 2014…

Seven ways that brands can get the most out of Instagram

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InstagramLOGOPeople have shared more than 16 billion photos on Instagram to date. With an average of 55 million photos uploaded each day, Instagram is a social media platform worth exploring.

Although research shows that the engagement rate of Instagram posts is 15 times higher than those made on Facebook, SocialBakers reported that 23 per cent of marketers weren’t planning to prioritise the channel in 2014.

Read more on Seven ways that brands can get the most out of Instagram…

Is Snapchat’s advertising strategy going to fly?

Snapchat sitting at the top of the iTunes free app chartIn the month of all things ghosts and ghouls, users of social network Snapchat would have seen something particularly shocking in their feeds last week, the first advertisement to appear in the app.

The horror was heightened by the genre of promoted content, a 20-second film trailer from Universal Studios for the upcoming Halloween release of Ouija. Snapchat admitted: “It’s going to feel a little weird at first, but we’re taking the plunge.”

Read more on Is Snapchat’s advertising strategy going to fly?…

The marketing world after Atlas

facebook atlasIn today’s digital world, new online marketing innovations, platforms and concepts are announced on a weekly basis. The latest big change that brands and marketers are facing is the relaunch of Facebook’s ad platform, Atlas. Atlas is aimed at gaining maximum value out of social and mobile customers. Specifically, certain features attempt to bridge the marketing gap between online and offline users to secure better ROI for marketing/ad campaigns.

Atlas boasts an array of new features including tools to let advertisers refine their ad targets around ‘likes’ and consumer interest in apps and third-party websites. It allows marketers to see if a product was purchased on a different platform after viewing an ad on a mobile device, and the ability to create better cross-channel advertising campaigns. Read more on The marketing world after Atlas…

What do Instagram sponsored ads mean for brands?

InstagramAs of 23 September Instagram has started serving brand sponsored ads on its platform to users in the UK. Its approach to the roll out is refreshingly sedate, only allowing a small number of hand-picked brands to participate, following strict guidelines for both content and frequency of posts.

But what does this ultimately mean for the platform? I think we all understood in April 2012 when Facebook paid $1 billion to bring Instagram into its fold that this wasn’t going to be a free ride and at some point the platform was going to have to sing for its supper. Are the introduction of ads, and the new revenue stream they bring with them, justification for the hefty price tag spent on its acquisition?

Read more on What do Instagram sponsored ads mean for brands?…