Tag Archives: infographic
The advertising industry depicted in Mad Men of cigarettes and booze is virtually unrecognisable by today’s standards, although it is an industry that still loves to lunch, much to Soho’s relief, and this infographic shows just how the industry has evolved from 3 martini lunches to 140 characters highlighting a number of key milestones along the way.
Imagine explaining to the creatives of Sterling Cooper Draper Pryce about Twitter or YouTube or even email for that matter. While season six of Mad Men moves us forward in time it is largely in 1968 — still three years before the arrival of the first email and almost 30 until Hotmail is launched.
As news of Margaret Thatcher’s death broke yesterday lunchtime it was ITV that won the race on Twitter after the Press Association sent out its historic news flash while the BBC had the most read story.
That sparked the touch paper for more than one million mentions of the former Conservative Party leader, and three time British Prime Minister, on Twitter in the four hours after the announcement. Read More
For instance automotive brands are apparently likely to get 15% higher interaction brands on weekend than they are on weekdays. Although most brands do not take advantage of this. Read More
iStockphoto, the content library, has produced an infographic which depicts current image trends across Europe. Among other things, the infographic highlights that over the past year there has been a marked increased in desire amongst customers for localised content, with Europeans leading the way in their demands – more so than their North American and Asian counterparts. Read More
Having read as much about social media as we know you have you will be well aware that you’re often given an awful lot of different advice about what works best in social and what doesn’t. This infographic isn’t by any means a by all and end all, but it does put down some key techniques, key tools, good advice on the kind of tweets you might like to send and suggestions of soical media templates to follow all in one handy place. Enjoy. Read More
As Tesco slowly responds to the horsemeat scandal in terms of social media, although you it has announced a new consumer food news website, you can see from this infographic that by far and away it remains the most connected with the food chain scandal in social channels.
The number of mentions it has racked up far outstrip those of its supermarket rivals.
What’s interesting in all of this is rival Sainsbury’s. Its name has rarely been connected to the scandal. The UK’s second biggest supermarket last week confirmed no horse meat was found in its beef products following 250 tests in line with the Food Standards Agency rules. Sainsbury’s had withdrawn some burger lines last month amid the food scandal, but has since confirmed it has not found any traces of horse DNA. Read More
A holding statement acknowledging an issue is good, it shows empathy and action. The next step is to establish the facts of the scenario and to make a further, timely response when these are established. Read More
A nice infographic snap shot here from social media monitoring firm Synthesio of the social media story of the week. Burger King provided many laughs, as its Twitter account was temporarily rebranded to look like rival McDonald’s, and a few lessons about password security.
Synthesio identified a whopping 450,000 tweets linked to the hack, with the peak conversation taking place at 2pm with 160,000 tweets in one hour. Read More