As Tesco slowly responds to the horsemeat scandal in terms of social media, although you it has announced a new consumer food news website, you can see from this infographic that by far and away it remains the most connected with the food chain scandal in social channels.
The number of mentions it has racked up far outstrip those of its supermarket rivals.
What’s interesting in all of this is rival Sainsbury’s. Its name has rarely been connected to the scandal. The UK’s second biggest supermarket last week confirmed no horse meat was found in its beef products following 250 tests in line with the Food Standards Agency rules. Sainsbury’s had withdrawn some burger lines last month amid the food scandal, but has since confirmed it has not found any traces of horse DNA. Read More »
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