Posts Tagged: infographic

Infographic: What millennials expect from customer service

Millennials and customer serviceThe study of the millennial by marketers is an ever growing field. Adding to our body of knowledge is this infograph from call centre software provider Talkdesk.

The infograph walks through who millennials are and some of their characteristics (it rather ungenerously claims their attention span is less than a goldfish’s); millennials and customer service over the phone, social media and live chat; and finally how best to serve millennials. Read more on Infographic: What millennials expect from customer service…

Infographic: The complex customer journey

customer-563967_640Because of the advent of today’s technology and the amount of choices at hand, the customer’s path to purchase is far more complex and complicated than ever before. Consumers are consulting numerous sources and engaging within a bevy of platforms before the moment of truth.

All of this makes for a very complex customer journey for marketers to follow as they search for insights and ways to connect with consumers throughout each stage. Read more on Infographic: The complex customer journey…

Infographic: The value of paid social

WEB_social_mediaThere are more than two billion people on social media. That’s two billion-plus people who your brand could be reaching. However, being a successful brand on social isn’t as easy as it looks.

People want to see content that is useful, memorable, relevant to them and, most of all, engaging. Brands that want to earn their audience’s attention are increasingly looking to paid social to get their message in front of potential fans, customers and advocates. Read more on Infographic: The value of paid social…

Infographic: Will mobile ad blocking ruin advertising?

Gonzalo Baeza - Mobile central to marketing campaignsLet’s do the math. How much time on mobile will be impacted by iOS9 mobile ad blocking? That’s the question that our team at mobile ad platform, The Mobile Majority, have aimed to answer with this infographic on Apple ad blocking.

It’s an important question to ask, especially when you consider that mobile consumers use apps the majority of the time, and when they do use a mobile browser, it’s not always Safari. And even if/when a consumer does use Safari, that consumer still has to have the ad blocker downloaded. The result? A very small number. Read more on Infographic: Will mobile ad blocking ruin advertising?…

Gifographic: Happy fifth birthday Instagram

instagramIt’s been five years since the photo-led social media site Instagram landed on the web. To celebrate, Dublin-based creative communications agency One Productions has created this visual infographic to showcase some of the brand’s key moments.

Some of its highlight stats include users share 70 million photos daily on the site, more than 70% of Instagram users are based outside of the US, and 53% of users are aged between 18 and 29 years old.  Read more on Gifographic: Happy fifth birthday Instagram…

Infographic: UK retailers going mobile

(Thinkstock)

(Thinkstock)

The UK’s top 50 online retailers (by turnover) are missing out on opportunities to incentivise shoppers through mobile applications, according to Teradata research. Whilst 96% of the retailers in our study have an app, our findings suggest they are not using mobile communications effectively to engage customers, despite 44% sending in-app notifications.

We found that only one third of retailers that gather data reflecting their customers’ preferences and get permission to send targeted push notifications actually make use of that opportunity. Read more on Infographic: UK retailers going mobile…

Infographic: 20 years of eBay

Ebay -- the changing face of the eBay logoThis week marks 20 years since e-commerce site eBay launched, which now has more than 157 million active users. The brand was originally known as Auction Web when it launched in 1997 and two years later the company renamed to eBay.

In this infographic created by SnapParcel.com, take a look at some of the key milestones in the brand’s career including the one millionth item sold on the site, as well as the financial figures behind how eBay makes its money. Read more on Infographic: 20 years of eBay…

Infographic: Third of marketers reveal their ability to analyse data is poor

(Flickr/Tom Woodward)

(Flickr/Tom Woodward)

How do you cope with data in your role? The explosion of customer data is something marketers have had to deal with by the bucket load in recent years, and the below infographic highlights the importance of it, as well as the daunting nature of sifting through it for marketing purposes.

According to the data Yieldr collated for this infographic, one third of marketers in Europe and North America said their ability to analyse data in order to create personalised experiences is either poor or very poor. And just over a quarter (29%) believe that they are doing it well or very well. Read more on Infographic: Third of marketers reveal their ability to analyse data is poor…

Infographic: A third of marketers say their campaigns are not designed for multichannel

issues-when-integratingOne campaign, many channels. Marketers are lectured on this all the time but is it actually happening? It would appear not, as a new survey by Hotwire reveals that 46% of 300 senior marketers admit their campaigns tend to run in isolation, while nearly a third (30%) say campaigns are not designed for multichannel.

As audiences no longer get all their information from a single source, it would seem marketers are missing a trick by building campaigns in isolation. Marketers need to be smarter about identifying the right channels for each campaign and break down the self-imposed silos of the past 20 years. Read more on Infographic: A third of marketers say their campaigns are not designed for multichannel…

Infographic: Online behaviours of travellers

Airplane landing at Phuket International Airport

Does the type of hotel that a consumer plans to stay in or when they booked their room affect which types of marketing campaigns they are most likely to engage with? With the holiday season upon us, Rocket Fuel has looked into the online behaviours of travellers booking different types of hotels — luxury and non-luxury.

We looked at all of the conversion actions these travellers made between their booking time and the start of their trip. This comprised more than 1.2 million conversions from over 240 thousand unique travellers, and the results are quite surprising. Read more on Infographic: Online behaviours of travellers…