Posts Tagged: infographic

Infographic: A third of marketers say their campaigns are not designed for multichannel

issues-when-integratingOne campaign, many channels. Marketers are lectured on this all the time but is it actually happening? It would appear not, as a new survey by Hotwire reveals that 46% of 300 senior marketers admit their campaigns tend to run in isolation, while nearly a third (30%) say campaigns are not designed for multichannel.

As audiences no longer get all their information from a single source, it would seem marketers are missing a trick by building campaigns in isolation. Marketers need to be smarter about identifying the right channels for each campaign and break down the self-imposed silos of the past 20 years. Read more on Infographic: A third of marketers say their campaigns are not designed for multichannel…

Infographic: Online behaviours of travellers

Airplane landing at Phuket International Airport

Does the type of hotel that a consumer plans to stay in or when they booked their room affect which types of marketing campaigns they are most likely to engage with? With the holiday season upon us, Rocket Fuel has looked into the online behaviours of travellers booking different types of hotels — luxury and non-luxury.

We looked at all of the conversion actions these travellers made between their booking time and the start of their trip. This comprised more than 1.2 million conversions from over 240 thousand unique travellers, and the results are quite surprising. Read more on Infographic: Online behaviours of travellers…

Infographic: Third of marketers aspire to be a chief marketing technologist

KIEV, UKRAINE - APRIL 15, 2015:iPhone 5s Space Gray with coffee and keyboard on wooden background. iPhone is a line of smartphones designed by Apple Inc.

Our latest infographic comes from DataXu, featuring statistics from the company’s The New Marketer: How Data and Technology are Driving the Rise of the Chief Marketing Technologist report, in partnership with Redshift Research. DataXu collatced responses from 250 UK-based marketing decision makers.

The report highlighted the importance of the role of chief marketing technologist (CMT), whether it will become more prevalent in UK business and, as a result, will it make the chief marketing officer (CMO) role redundant. Read more on Infographic: Third of marketers aspire to be a chief marketing technologist…

Infographic: Six in ten digital adverts are not seen by humans

MoneyStockshotDigital marketing may be the fastest growing channel, with spend set to consume around 50% of total advertising budgets in the UK. But how much of that investment is reaching the right audience?

With up to 35% of all web activity fraudulent or artificial and 54% of online ads not even seen by a human – the secret is out – up to 60% of global digital spend is potentially wasted and as a result failing to deliver the promised ROI. From bots to viewability, fraud to simple confusion, in the worst case just 40% of digital investment is reaching its target. But this is also about business value. When a poorly placed advert can have a detrimental impact on a brand, reputation or share price, no company can afford to get it wrong. Read more on Infographic: Six in ten digital adverts are not seen by humans…

Infographic: Mobile eats up everything

Our latest infographic from Yieldr takes a look at the impact of mobile in terms of traffic, advertising, video and consumer behaviour from around the globe.

Looking at the UK market, Yieldr has stated the UK will be the fourth highest mobile advertising country by 2018, under the US, China and Japan. Overall, the global mobile ad industry has grown by 34% in the last year alone, compared to desktop advertising, which only rose by 11%. Read more on Infographic: Mobile eats up everything…

Infographic: Why small companies are turning to marketing automation

Manual MethodsThis infographic from Software Advice coincides with the company’s latest edition of its annual Marketing Automation Trend Report. The 2015 figures revealed that that 98% of prospective small business buyers were looking to adopt marketing automation software for the first time, of which 37% came from the notoriously “slow to adopt” real estate industry.

Only 2% of buyers Software Advice spoke with already had a marketing automation system in place, with 61% of buyers using some type of software to manage marketing operations. Read more on Infographic: Why small companies are turning to marketing automation…

Infographic: The growing investment in mobile programmatic

(Thinkstock)

(Thinkstock)

It looks like advertisers are keen to invest in mobile programmatic, according to Millennial Media’s latest research. The company’s latest report, called The Growing Investment in Mobile Programmatic, highlights a growing interest in the format – 91% of buyers who invested in mobile programmatic last year are increasing their spend in 2015. And 40% of respondents started investing in native advertising for the first time, and video ads are on the rise.

While much of the focus seems to be on America (63% of programmatic buyers are located here and 78% of programmatic campaigns are targeted at North America), interest within the EMEA region seems to be picking up pace.

Read more on Infographic: The growing investment in mobile programmatic…

Infographic: The stats behind social media

Social mediaThe Wall has come across a rather handy infographic this week delving into the stats behind social media, as well as six key platforms for businesses and why.

Produced by Pixel By Pixel, the ‘Let’s Get Social’ infographic has some interesting insights into the world of social, including 80% of online users prefer to connect with brands on Facebook and 56% of customers tweets on Twitter are being ignored. Read more on Infographic: The stats behind social media…

Infographic: How social media influences customer behaviour

woman-confused-with-social-media copyIt’s no stranger to us that social media has become the number one channel for consumers to vent their frustrations, with the ability for social media users to contact companies direct via Facebook, Twitter and other platforms to vocalise their complaints.

The Institute of Customer Service has published a new report – Service Goes Social: how organisations can deliver customer service through social media – based on the views of 2,195 consumers and 12 in-depth interviews with senior customer service executives.

It found that one in four social media users in the UK have used platforms such as Facebook, Twitter, Instagram or Google+ to make a complaint over the past three months. Read more on Infographic: How social media influences customer behaviour…

Infographic: what marketers really think about programmatic advertising

WEB_Infectious_Media_programmatic_ad_spendLast year the programmatic advertising industry grew to £1bn in the UK alone, doubling in size from the previous year. In February, we conducted a survey with 200 digital marketers from leading brands asking them their thoughts on programmatic.

The results highlighted that brand marketers are now well aware of the benefits of programmatic advertising, but at the same time there have been certain questions that could restrict how much they want to spend, namely lack of transparency. Read more on Infographic: what marketers really think about programmatic advertising…