Ofcom recently revealed that nine out of ten UKadults regularly consume some form of local news, information or other content. The same report shows that one in five Brits use community websites at least once a month, with a third visiting such websites more regularly than two years before[i].
With national and international news often easier to access than local news, some newspapers have started to make changes to how news is gathered and reported in an attempt to meet the public’s thirst for news about where they live. For example, the South London Press segmented its coverage into small areas of the South Londondistrict so that individual publications focused on a small area. One month after making this change, sales shot up by 44%[ii]. Read More