The increasing fragmentation of communication platforms has presented brands with both opportunities and challenges when talking to their audiences. If anything, the sheer number of digital channels is causing problems for brands trying to convey their message while maintaining brand identity.

One key area of focus and a choice faced by many businesses is whether or not developing an app is the best option. Mobile is naturally a crucial area of growth, fuelled by the proliferation of smartphones and tablets.

However, with the introduction of HTML5, the web is catching back up.  No one is likely to say there isn’t space for both websites and apps in our lives, but the question of what separates the two of them is being asked with increasing frequency. What things does the web do well that apps can only hope to emulate badly, and vice versa? Read More »

HTML5, the next evolution of HTML, or Hyper Text Mark-up Language, forms the backbone of almost every site on the Internet. Since the launch of HTML4 back in 1997 HTML has been poked, prodded and tweaked here and there as the internet has evolved.

Somewhere along the line HTML5 has become synonymous with “everything we needed Flash for” and a number of the major changes have attracted much media attention as the battle lines between HTML and Flash have been drawn, but a lot of the less flashy changes (no pun intended) are overlooked. Read More »

It all started with the craze of bidding for the best seats at Lady Gaga’s only show in Hong Kong in during March this year. My wife is a Gaga fan and I willingly converted. Having learnt from a friend in the entertainment industry that HK$3,000 was the price tag for great seats, I began to search for alternatives online. Read More »

The updated Linked in iPhone app

For obvious reasons Google has long-trumpeted the notion that brands should create a mobile optimised site first before developing a costly iPhone app.

While Google now offers a free way of doing so with its recently launched Mobilize tool, brands are looking to create more sophisticated mobile sites as they start to realise that the only way isn’t necessarily Apple. Read More »

Very interesting presentation from venture capital investor Roger McName, of Elevation Partners, which was an early Facebook investor. He covers a lot of ground, but his thoughts on social media are very interesting. His basic message is simple: social is over.

He also says Google’s dominance is over because it lacks prominence on mobile connected devices.

Read More »

Foursquare has partnered with JESS3 to help design and develop a map that will visualise real-time Foursquare check-ins at polling stations in the US as it prepares for its crucial mid-terms elections next week.

The site is going to be accessing over 108k official polling locations provided by the Voting Information Project, which have been geocoded by the Foursquare team. Read More »

I’m sure you wise people know this, but I found this really helpful. Its like an idiots guide to HTML5 – which is (basically) the next major revision to HTML, which smarter people have blogged about here already. Enjoy. Read More »

Yahoo! may have been overtaken by Google and Bing, but with the promised enhancements to its search being launched today the portal is saying it’s still in the race.

Google of course dominates the US market, with 65% of search volume, while Bing inched ahead of Yahoo! last month for the first time, putting them both on around 13% each. By improving the aesthetics and functionality of search and offering more relevant entertainment and news content alongside, Yahoo! hopes to recapture some of its market share. Read More »

Despite all the hype and Google’s changing logos this week the launch last night was not Google Me, but something called Google Instant: the ability to search and get results before you type. It is Google says “smarter and faster search that is interactive, predictive and powerful” and it will save you time and possibly boost ad performance. Read More »