When you own a huge company or global organisation, it’s expected that you might know a thing or two about social media and how to further your company’s overall brand awareness online. Many companies execute this well and know exactly how to further promote their products and services but there’s always one, well a good few, that manage to get it wrong and turn their social media campaigns literally upside down!
The main advantage of social media sites such as Twitter and Facebook is that they give businesses a platform to reach out to a wider audience, thus promoting the brand and increasing its popularity. But the only pitfall is, if you make a mistake and tweet something incorrect, or share a Facebook link that could be deemed inappropriate, you’re mistake will be viewed and judged by the masses, jeopardising the reputable nature and professional image of your business.
As social media is developing so rapidly, it’s understandable that companies are struggling to control their media campaigns. But in some circumstances, it’s perhaps more beneficial for companies to only publish a manageable number of campaigns to avoid making noticeable mistakes that could damage the overall impression of the business.