Tag Archives: HMV

Brand death: 6 reasons not to delete Twitter accounts

twitterbirdsIt’s becoming a fashion statement: “I’m leaving Twitter.” But, whilst indulgently retreating into the digital shadows is a fine attention-grabbing tactic for cosseted celebrities, brands should think twice.

This time last year, the pop group Girls Aloud had 109,000 Twitter followers. Then the band split up, deleting its Twitter account. Becoming what one follower called a “ghost band” deprived the girls and their label of any future opportunity to market still-available archive recordings.

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How to manage brand reputation in social media

twitterbirdsAnother election, another Twitter blunder. A clutch of political hopefuls have (once again) come a cropper in the run-up to this week’s local elections.

Tory council candidate David Bishop resigned earlier this month after retweeting anti-Islamic messages, while UKIP council candidate Harry Perry has been suspended by his party after tweeting that Islam was ‘evil’ and that homosexuality was ‘an abomination’. UKIP candidate William Henwood keeps them company, resigning from the party last month after tweeting that comedian Lenny Henry should emigrate to a ‘black country’.

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When businesses social media campaigns go wrong

When you own a huge company or global organisation, it’s expected that you might know a thing or two about social media and how to further your company’s overall brand awareness online. Many companies execute this well and know exactly how to further promote their products and services but there’s always one, well a good few, that manage to get it wrong and turn their social media campaigns literally upside down!

The main advantage of social media sites such as Twitter and Facebook is that they give businesses a platform to reach out to a wider audience, thus promoting the brand and increasing its popularity. But the only pitfall is, if you make a mistake and tweet something incorrect, or share a Facebook link that could be deemed inappropriate, you’re mistake will be viewed and judged by the masses, jeopardising the reputable nature and professional image of your business.

As social media is developing so rapidly, it’s understandable that companies are struggling to control their media campaigns. But in some circumstances, it’s perhaps more beneficial for companies to only publish a manageable number of campaigns to avoid making noticeable mistakes that could damage the overall impression of the business.

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High-street brands need more digital PR to unify approach

HMV’s wounds are a stark example of the beating high-street brands are taking from online competitors. It is one of a long list of retail brands that have been battered on the high street. Others that have either closed or face an uncertain future include Jessops, fashion chain Republic and Blockbusters.

All are seemingly casualties of the digital age as many high-street retailers struggle against the tide of convenience offered to consumers by online shopping models.

So what is the solution? We spoke to retail PR expert, Caireen Wackett, who is a partner at PR firm Portas — founded by Mary “Queen of Shops” Portas — about the role digital PR can play in savingBritain’s ailing high-street. Read More »

Burger King gains 30,000 new Twitter followers as account returns after hacking incident

Burger King has returned to Twitter with almost 30,000 more followers after its account was hacked last night and rebranded as McDonald’s. The burger chain lost control of its account and began sending out a string of McDonald’s related tweets.

The @BurgerKing Twitter account had little more than 80,000 followers when it was hacked, however, in the wake of the account takeover this has leapt to 111,314 giving it a gain of 30,000 followers and a wave of free publicity. Read More »

HMV shouldn’t be closing down its Twitter feed

HMVTweets: #hmvXFactorFiring, @HMVtweets claimed that staff were being fired by the HR department.Troubled music retailer HMV caused a stir on Twitter yesterday as employees used the brand’s official Twitter feed to live-blog mass redundancies taking place at the high street chain. Using the hashtag #hmvXFactorFiring, @HMVtweets claimed that staff were being fired by the HR department. The news was then confirmed by the administrator. Deloitte said that 190 people have been made redundant at the brand’s head office and distribution centres.

The Tweets were quickly deleted, but not before they were widely shared. The feed also claimed that the “marketing director” was asking “How do I shut down Twitter?”. Read More »

Using digital to drive high street footfall and keep customers loyal for longer [infographic]

With the demise of Blockbuster, HMV and Jessops, once again chatter moves to the death of the high street. The mistake here is in continuing to see the emergence of digital as the demise of offline experiences, instead of recognising how high street brands can use digital to not only optimise all other marketing activities, but also drive footfall and optimise the in-store experience.

I feel strongly that this conversation is not about the death of one communications channel, and with that, the emergence another; it’s about how digital amplifies offline and makes everything else in your marketing spend work that bit harder. Read More »

HMV – A casualty of the digital age?

Like many of my contemporaries, I’ve spent many happy hours browsing round HMV and leafing through CDs and DVDs and checking out new releases so I was saddened to hear that they’d called the administrators in this week.  However, it seems we only have ourselves to blame, as although many of us may browse in-store, more and more of us then go online and download or order a cheaper copy and as HMV has been lacking a coherent digital strategy we use a competitor more often than not. Read More »

What’s the reward for being a loyal follower?

Recent research published by Havas Media Social and Lightspeed Research has discovered that almost half of consumers aren’t interested in buying via social media platforms. They found that 44% of the UK social networkers they spoke to are “not convinced” about social commerce, and only 11% have actually purchased via social media platforms.

I’ve commented on social commerce before, my main gripe being: why aren’t retailers joining the likes of ASOS and HMV in selling through Facebook? Read More »