Yesterday, it was being reported that Facebook was buying also ran location-based social sharing service Gowalla.
It has now emerged that the one time rival to Foursquare will be closed by Facebook once the deal is done. Read More
We’ve already heard lots about Barack Obama’s use of social media: how the Obama team shook up its social media strategy in run up to 2012, launched the presidential re-election bid on YouTube and how Obama gave a crowdsourced YouTube interview.
The Obama team is continuing to push its social media wider and The White House is now on Foursquare. I’m guessing he’ll be the mayor of 1600 Pennsylvania Avenue in no time. Read More
Facebook is already one of the most popular ways for people to promote an upcoming event online, and now Facebook has made a major improvement to this service by giving users the ability to check-in at events.
The launch of the latest update to their iPhone app, includes functionality similar to the dedicated geosocial networking apps already on the market like Foursquare, Gowalla or Loopt. Read More
Consumers are starting to get their first experience of real-time or social commerce, as increasingly widespread usage of check-in/location based services allows them to receive and act on offers based either on their location or their friends purchase habits. Here are my five points insights on real-time social offer. Read More
Location-based social networking is evolving at break-neck speed and, as a result, it has become a valuable platform for a wide range of non-profit campaigns and other socially important activities, including fundraising, advocacy and even crisis response. Here are a few concrete examples of how location-based technology can be used for non-profit purposes. Read More
After the creation of Please Rob Me, a service allowing you to see who may not be at home at a particular time, there has been more bad press today for location based social tools. The US military are now advising their officers, quite sensibly, to be careful how they use social networks as they could be used by the enemy forces to locate troops. (according to the BBC) Read More
I’ve been noticing it quite a bit over the last couple of months, but quite rapidly we are seeing far less tweets about people claiming to have unlocked some badge or other or become mayor of Nowheresville on Foursquare and Gowalla. Hurrah.
As someone who groaned at this activity from the start, and unlocked no badges, it seems now that those who were doing this have also concluded that it isn’t really a great deal of fun any more. The future of geolocation isn’t about unlocking stuff it is about deals. Read More
As Facebook Places is rolled out across the UK today we can expect to see a big leap forward in people sharing information on their whereabouts.
Unlike dedicated location-based services Gowalla and Foursquare, which you have to make a conscious decision to sign up to, you’re probably already on Facebook. And this new feature is just ready and waiting to be used.
So if there’s going to be a big take-up among the UK’s 24 million Facebook users, who’s going to benefit most?
Geo location tools got a shot in the arm, and a kick up the rear, last week when Facebook launched their own geo-logging tool last week. In my post on the news I suggested this could either be the killer of services like Foursquare and Gowalla, or the facilitator for future growth as the phenomenon hits the masses via Facebook’s user base. Either way it produced a record day of new sign ups for Foursquare and has provided added momentum for the development of the services.
Unless you live on another planet you should know that Facebook places is out . There have been many reviews and thoughts as to what the service can do and how its the Foursquare or Gowalla killer.
So where are we, no pun intended, how has the reaction been and what’s next?
At this point in the UK doesn’t have access, but it is interesting to see the thoughts and opinions floating around from the loyalist Foursquarers to the facebook supporters. Read More
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