Posts Tagged: Google

Why digital marketers need to get over their love affair with the internet

splinternet2 copyThe biggest internet company on the planet has informed the world that the internet is about to disappear.

Addressing world leaders at the 2015 Davos World Economic Forum in Switzerland, Google chairman Eric Schmidt stunned his audience by declaring “The internet will disa Read more on Why digital marketers need to get over their love affair with the internet…

The content river (or why Amazon is called Amazon)

Amazon by Nic Taylor:FlickrAmazon has recently surprised, with the success of its TV show Transparent at the Golden Globes. And it has more plans to create a new TV series with Woody Allen.

The Woody Allen partnership received a bit of a kicking from some quarters, but I don’t agree with this view. Read more on The content river (or why Amazon is called Amazon)…

The end of Google Glass?

Google GlassThe end of Google Glass, in its current incarnation – yes. As a future viable, perhaps watered down, consumer based product – I doubt it.

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Wearables: The future of publishing now

bulletFor the past two years, wearables have been heralded as the next big step forward in consumer technology.

According to the research firm Canalys, the market is expected to triple this year alone.

Spearheading the new digital platform are tech giants Samsung, Google, and most recently, Apple, which have all invested heavily in watches capable of displaying content from apps and online. Read more on Wearables: The future of publishing now…

What’s better than free?

Google Music keyThe launch of two new paid subscription services from Google heralds the birth of a new ‘premium web’ – one that isn’t free, but offers premium content free from ads.

Does this mean the days of a free internet are numbered? Read more on What’s better than free?…

What marketers can expect from Facebook at Work

FacebookPhoneScreenAs rumours of a ‘Facebook at Work‘ network surfaced earlier this month, this latest announcement, aimed at rivalling the likes of LinkedIn, Yammer and Google Drive, was not unexpected.

Aside from the obvious security concerns that this will raise from businesses and individuals alike, it will also fuel questions from marketers in terms of how Facebook will plan to monetise this new platform.

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Adapt or die in the face of online piracy

google+ : users are spent less than seven minutes on Google's social network in marchThe internet age and an ongoing battle with copyright infringement has left many music and entertainment companies struggling to survive. In an industry increasingly ruled by Darwinism, firms must ‘adapt or die’ in the quest for success.

In its annual piracy statement published earlier this month, Google pledged to take further action to combat online piracy, promising to list legal and reputable sites such as Spotify and Amazon Prime in drop-down boxes at the top of searches for music and film content.

It has also promised, after initial reluctance, to take measures to penalise sites that link to illegal content, reducing their prominence in search results. However, take a closer look and it becomes clear that the legal services listed in drop-down boxes will be adverts, with firms having to pay for the privilege to confirm their legitimacy.

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5 tips for a cross-device Christmas

ScreensThis year, technology and communications devices are undoubtedly due to top Christmas wish-lists in the developed world. With the September launch of the iPhone 6 and 6 Plus and October launch of new iPads, Apple is hoping that larger screens, faster internet connectivity and greater product variety will see the US company dominating the Christmas market.

Competition will come from Samsung’s Gear Fit and Google’s Chromecast, with Amazon Fire TV and the low-cost Tesco Hudl also making their way onto the list – while Xbox One and Playstation 4 fight it out to be this year’s must-have games console. Read more on 5 tips for a cross-device Christmas…

The marketing world after Atlas

facebook atlasIn today’s digital world, new online marketing innovations, platforms and concepts are announced on a weekly basis. The latest big change that brands and marketers are facing is the relaunch of Facebook’s ad platform, Atlas. Atlas is aimed at gaining maximum value out of social and mobile customers. Specifically, certain features attempt to bridge the marketing gap between online and offline users to secure better ROI for marketing/ad campaigns.

Atlas boasts an array of new features including tools to let advertisers refine their ad targets around ‘likes’ and consumer interest in apps and third-party websites. It allows marketers to see if a product was purchased on a different platform after viewing an ad on a mobile device, and the ability to create better cross-channel advertising campaigns. Read more on The marketing world after Atlas…

5 key differences between the Japanese and UK/US search markets

Tokyo Japan by Guwashi999 FlickrIt’s not often you get the opportunity to work in Tokyo, let alone in one of the region’s leading digital agencies. Luckily for me, our partnership with Frontier Digital Marketing in Japan gave me the chance to re-locate for a three month placement.

Here are the five key differences that I observed between the Japanese search market and that of the UK/US, including some top tips for anyone looking to run search campaigns in the region.

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