Posts Tagged: Google

Here’s the thing about Google’s new logo: It’s not about the logo

WEB_Google_new_logo_videoNobody likes change. Or so we’re told. It’s a fair bet that the very powerful human desires for familiarity and comfort have been bred into our DNA through millennia of evolution, making us particularly resistant to change, a condition known as ‘status quo bias’ in psychology. The end of a relationship, moving homes, or even the sadly unpreventable act of ageing are all changes that we deal with notoriously poorly.

But, frankly, we don’t fare much better with relative trivia; just look at the response whenever Facebook redesigns its interface, or a football club tweaks its crest. Sometimes these concerns are addressed, but usually — inevitably — the changes are absorbed, and we look back and laugh at the way things used to be.

In fact, when change is extremely gradual, we don’t even notice at all — when eBay shifted its background colour from yellow to white, it was flooded with complaints, and was forced to rescind the adjustment. Undeterred, it changed the background one shade at a time, over a period of months, until it was completely white. No one complained. Read more on Here’s the thing about Google’s new logo: It’s not about the logo…

Google’s new logo: The industry reacts

WEB_Google_new_logoWe asked the digital marketing industry what they thought about the new-look Google logo, what it means for the brand moving forward and whether it will be a benefit or burden. Here, they respond.

Jacques De Cock, faculty member from The London School of Marketing

Google has updated its logo not for the first time. For many people the reaction will be negative as change to something that familiar feels strange and disconcerting. However, the change is both relevant and timely. It is enabling Google to tell the world that they are much more than a search engine but a multitude of tools and applications to assist in making sense of and using all the digital information around us. Read more on Google’s new logo: The industry reacts…

Why YouTube Gaming went for the low-key launch

WEB_YouTube_gamingCast your mind back to early 2014 and you may remember Google’s attempt to purchase game streaming site Twitch for $1bn. After the deal folded, rival Amazon stepped in later in the year to purchase Twitch for the lower price of $970m.

If you’re not an ardent gamer or have been distracted by other, more harrowing stories in your newsfeed, you may not have heard that Google-owned video platform YouTube launched its very own live-streaming site known as YouTube Gaming last week (26 August). Read more on Why YouTube Gaming went for the low-key launch…

Search and content needs to go hand in hand

WEB_Aray_Chen_GoogleThe way Google determines the quality of webpages has changed: the emphasis is now on high quality content. With recent changes to the algorithm, there has been a shift that has benefited sites with the most user-focused content. Thus, producing large volumes of content is no longer enough – it needs to be original, have utility and add value.

Thin content, which could mean redundant or duplicated content above the fold, does not benefit users or the brand and it is this kind of content which Google is now denigrating. As a result, brands and agencies need to return to their original site objective and review their content strategy with this in mind. Read more on Search and content needs to go hand in hand…

‘Buy It Now’: But what are brands buying?

facebook-example@mobile-fc0dda663c1ce10345ebca80a93dcfeeThe last month has seen the rise of the ‘buy’ button, signalling that the face of online retail has changed significantly. Facebook, Google and Pinterest have all begun testing new e-commerce features that are set to make the most of the ‘I want it now’ economy.  However, each new button offers a different consumer experience – so what are brands buying with ‘Buy It Now’?

Facebook ‘Shop’ pages

Facebook actually introduced its ‘Buy It Now’ button last year, but earlier this month announced that it will be introducing it to new ‘Shop’ pages – a wholly unique and premium offering. Read more on ‘Buy It Now’: But what are brands buying?…

The future of Dunnhumby

Tesco has been silent about horsemeat on its social channelsThe rumours are that British data firm Dunnhumby, the powerhouse behind Tesco Clubcard (and indeed, now wholly owned by Tesco), may soon be sold to Google. But what would this deal mean for the UK – and global – data and technology sector?

Simply put: if this deal were to go ahead, it would be one of the most powerful deals ever done in the UK advertising market. That might sound like a bold statement – but what Dunnhumby has is a very valuable offline data set – and of course, Google has something even more powerful for online. Read more on The future of Dunnhumby…

Does social media ad spend equate to consumer engagement?


Instagram and Pintrest have both announced that they are opening the doors to advertisers, and M&S is aiming to invest 20% of total media spend on social media to increase its story telling. And as if that wasn’t enough social media hype, this was hot on the back of the BBC claiming that it is planning to turbocharge its Instagram profile after an executive claimed that it has learned more about social media from brands, including Burberry, Nike and Netflix.

One could say that social media is making an impact on traditional advertising, as expected in a brand’s pursuit of Generation Y. However, what about the rest of us who are a shade older and perhaps with more disposable income, or younger or I hasten to add, just not interested in social media.

After all not everyone who likes M&S or its demographic customer is necessarily a fan of social media. Read more on Does social media ad spend equate to consumer engagement?…

Why digital marketers need to get over their love affair with the internet

splinternet2 copyThe biggest internet company on the planet has informed the world that the internet is about to disappear.

Addressing world leaders at the 2015 Davos World Economic Forum in Switzerland, Google chairman Eric Schmidt stunned his audience by declaring “The internet will disa Read more on Why digital marketers need to get over their love affair with the internet…

The content river (or why Amazon is called Amazon)

Amazon by Nic Taylor:FlickrAmazon has recently surprised, with the success of its TV show Transparent at the Golden Globes. And it has more plans to create a new TV series with Woody Allen.

The Woody Allen partnership received a bit of a kicking from some quarters, but I don’t agree with this view. Read more on The content river (or why Amazon is called Amazon)…

The end of Google Glass?

Google GlassThe end of Google Glass, in its current incarnation – yes. As a future viable, perhaps watered down, consumer based product – I doubt it.

Read more on The end of Google Glass?…