Tag Archives: Google

What marketers can expect from Facebook at Work

FacebookPhoneScreenAs rumours of a ‘Facebook at Work‘ network surfaced earlier this month, this latest announcement, aimed at rivalling the likes of LinkedIn, Yammer and Google Drive, was not unexpected.

Aside from the obvious security concerns that this will raise from businesses and individuals alike, it will also fuel questions from marketers in terms of how Facebook will plan to monetise this new platform.

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Adapt or die in the face of online piracy

google+ : users are spent less than seven minutes on Google's social network in marchThe internet age and an ongoing battle with copyright infringement has left many music and entertainment companies struggling to survive. In an industry increasingly ruled by Darwinism, firms must ‘adapt or die’ in the quest for success.

In its annual piracy statement published earlier this month, Google pledged to take further action to combat online piracy, promising to list legal and reputable sites such as Spotify and Amazon Prime in drop-down boxes at the top of searches for music and film content.

It has also promised, after initial reluctance, to take measures to penalise sites that link to illegal content, reducing their prominence in search results. However, take a closer look and it becomes clear that the legal services listed in drop-down boxes will be adverts, with firms having to pay for the privilege to confirm their legitimacy.

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5 tips for a cross-device Christmas

ScreensThis year, technology and communications devices are undoubtedly due to top Christmas wish-lists in the developed world. With the September launch of the iPhone 6 and 6 Plus and October launch of new iPads, Apple is hoping that larger screens, faster internet connectivity and greater product variety will see the US company dominating the Christmas market.

Competition will come from Samsung’s Gear Fit and Google’s Chromecast, with Amazon Fire TV and the low-cost Tesco Hudl also making their way onto the list – while Xbox One and Playstation 4 fight it out to be this year’s must-have games console. Read More »

The marketing world after Atlas

facebook atlasIn today’s digital world, new online marketing innovations, platforms and concepts are announced on a weekly basis. The latest big change that brands and marketers are facing is the relaunch of Facebook’s ad platform, Atlas. Atlas is aimed at gaining maximum value out of social and mobile customers. Specifically, certain features attempt to bridge the marketing gap between online and offline users to secure better ROI for marketing/ad campaigns.

Atlas boasts an array of new features including tools to let advertisers refine their ad targets around ‘likes’ and consumer interest in apps and third-party websites. It allows marketers to see if a product was purchased on a different platform after viewing an ad on a mobile device, and the ability to create better cross-channel advertising campaigns. Read More »

5 key differences between the Japanese and UK/US search markets

Tokyo Japan by Guwashi999 FlickrIt’s not often you get the opportunity to work in Tokyo, let alone in one of the region’s leading digital agencies. Luckily for me, our partnership with Frontier Digital Marketing in Japan gave me the chance to re-locate for a three month placement.

Here are the five key differences that I observed between the Japanese search market and that of the UK/US, including some top tips for anyone looking to run search campaigns in the region.

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The other side of tech: The Wall meets Dan Wagner

Comptoir des Cotonniers powatag“The impact of Powatag is as significant as the introduction of television to advertising, and of the internet on communications.” It’s a pretty bold opening gambit from Powa Technologies founder and chief executive Dan Wagner, but one the tech entrepreneur delivers resolutely.

His unfaltering manner is reflected in every element of Powa’s slick office, which – on the 35th floor of Heron Tower – is not what we’ve come to expect from a tech start-up. Glass and mahogany dominate an expanse of elegant desks and dapper suits. The space is professional and deliberate. Everything shines, and there’s not a bare brick in sight.

It’s the home of Powatag. An e-commerce app and mobile wallet that consumers can use to scan a code or advert and be able to purchase whatever item it is promoting in one tap. It has more than 500 global brands signed as partners, such as Carrefour and Comptoir des Cotonniers. In June, Powa agreed deals with five media agencies, including Carat and Mediacom, and this week announced a partnership with marketing agency Haygarth to help create campaigns for its digital retail client portfolio. Wagner claims to have no competitors, and wouldn’t back anyone that isn’t him. So does the technology match up to the man?  Read More »

How to avoid the incremental trap

Steps by jara_mae FlickrImagine the scenario: It’s planning time and budgets are still really tough. Many consultancies and agencies will be talking to their clients about incremental growth, incremental volume, incremental profit, and incremental process improvements.

It’s such a lovely, feel-good adjective. It’s like the growth is there so long as you can find best practice, harness capability and galvanise action… yes, this is straight from the manual of consultants’ ‘bullshit bingo’.

The problem with incremental is that it says improvement, but with no real effort or worse, anything will do. While businesses are shuffling the deck chairs looking for internal best practice, the consumers and market are making their own best practice. And, at a pace that will outrun any ‘ways of working’ manual or online toolkit. Read More »

Amazon’s Fire phone and the future of brand relationships

Amazon Fire phoneThe reaction to Amazon’s recent phone announcement followed a pretty typical pattern: gee-whiz live-blogging in the morning and cynical analysis in the afternoon. But dissecting nifty hologram effects and price points is beside the point.

New product features have a retail half-life of 90 days and a media half-life of 90 minutes. In a few years these phones will come in the mail for free with an Amazon Prime membership.

The real lesson here is that Amazon has made a pragmatic decision to use the world’s most relevant consumer platform, the smartphone, to help cement one of the world’s most seamless brand relationships. Read More »

Coca-Cola uses bottle caps to make friends; Google tests drive its self-driving car

Screen Shot 2014-06-04 at 16.48.17This week’s brand chart features the first look at Google’s self-driving car project, which has reached the prototype stage and is ready for some very lucky (and brave?) volunteers to take a ride in a fully autonomous car.

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Gmail vs Pinterest? This time, it’s visual

gmail grid view‘One picture is worth a thousand words’, so the Chinese proverb goes. This mantra has been under the spotlight more than ever in recent times, with brands subject to an ever-growing intrigue as to how they can best capitalise on increased consumer usage of photo sharing platforms such as Pinterest.

The latest interesting development in this space is that Gmail is making its promotion tab look more like a Pinterest wall than an archetypal inbox.

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