In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.
As its legacy continues to grow, last year will forever be the year of London 2012, one of the greatest events ever to grace the sporting world. It also happened to fall within what the industry is calling ‘The Social Era’ of sponsorship.
So what have brands learnt from it? And what does that mean for sponsorship and the rest of 2013 – already dubbed ‘The Empty Year’? Read More
Sir Martin Sorrell, the WPP Group chief executive, and Mark Zuckerberg, the Facebook co-founder, are represented as the two faces of media this week – that’s old media and new media – in terms of executive pay.
Zuckerberg has cut his pay to the notional amount of $1 (64p) and in so doing, joins an exclusive club of chief executives who have made similar moves.
Sorrell on the other hand, who has long been dogged by rows about his salary with shareholders, agreed to cut his pay by £100,000 to £1.2m. Read More
Google is expanding its Global Impact Awards, launched last year to support nonprofits using technology to tackle some of the world’s toughest problems, to the UK and is inviting British nonprofits to say how they would use technology to transform lives.
It is offering a total prize of £2m to four nonprofits who will each receive a £500,000 Global Impact Award each as well as Chromebooks and technical assistance from Google to help make their project a reality. Read More
Education, inspiration, connection, innovation and celebration. That is what I was told to expect when Advertising Week Europe (AWE) started on Monday and I must admit they pretty much kept to their word. There were a few things that stood out to me throughout the week most notably how we are on a slow move to Web 3.0 and the death of the TVC and rise of the six seconds of story telling. Read More
YouTube is now claiming a billion unique users every single month.
This equates to a 25% increase from last May for the Google owned property. Back then it had a mere 800 uniques viewers a month, with users uploading 72 hours of video every minute.
Read More
Britney Spears has become the first person to hit six million fans on Google+ and her posts are generating hundreds of comments each time. Pop queen rival Lady Gaga is just behind on 5.9 million and closing fast, according to social media tracker Starcount.com.
Britney has added more than five million followers on Google’s social network in the last 16 months, but while the growth is impressive it is still dwarfed by the kind of numbers the same stars are racking up on Facebook and Twitter. Read More
As Advertising Week kicks off WPP CEO Sir Martin Sorrell has been writing about how business must embrace the digital revolution and talking about how social networks are competitors to companies like his.
Recently Sorrell said that Facebook and Twitter weren’t advertising mediums at all. He said in particular that Twitter was a PR medium as it lacked depth.
Yesterday writing in the Sunday Telegraph Sorrell said Google, Facebook and Twitter, are “new media owners” and that essentially they are no different to News Corporation, CBS or Viacom. Read More
UPDATE – Just a small update on the Google Reader story from yesterday after Buzzfeed published this very telling graph below. It appears to show that Google Reader drives far more traffic than Google’s social platform Google+.
Surely there is some irony at play here? We are talking about two Google services here. One being much loved and useful and the other being Google+, which is a service that Google is pushing as hard as it can and encouraging us all to use. Read More
Hello and welcome to this week’s Espresso of Innovation; a roundup of the hottest news and strongest stories from the world of creativity and technology filtered into a quick shot of inspiration. This week we’re talking about newsjacking, but by the time you’ve read this, its timeliness might have expired. Read More
Latest news from Campaign magazine More from The Wall
Most commented