Tag Archives: Google

Don’t panic! Advertisers will be minimally affected by Google query encryption

Google has launched enhanced campaigns, what does it meanThis week Google announced another shift towards more secure searches. Starting immediately, Google will remove query data from the referrer on ad clicks originating from signed in users on Google.  As this data will no longer be passed outside of Adwords, marketers will soon see “Not Provided” on third-party Pay-Per-Click analytics reports, including Google analytics.

Consumer privacy has been particularly top-of-mind for Google executives recently and its these privacy concerns that drive this latest encryption trend  and we also expect other major search players, like Yahoo and Bing to likely follow suit in the near future. Read More »

Has Google killed guest blogging?

Photo by Kirsty AndrewsThe keener eyed of you might raise an eyebrow that a guest blogger is tackling this topic, but over the past week guest blogging has come once again under scrutiny.

The industry chatter about the risks of guest blogging has been getting louder for more than a year. The first the warning shot was fired by Google’s head of web spam Matt Cutts with his decay and fall of guest blogging post. Three months later and after a host of website penalties, it had become clear that guest posting was indeed a major risk if undertaken for the objective of SEO. Read More »

What the winding down of Wildfire means to the social marketing industry

google_wildfireIt seems the big question following the announcement from Google that it is winding down the Wildfire social marketing platform is “Where does this leave the market?” Is this symptomatic of a wider problem in social marketing, or is this a reflection of the pace of change?

Whilst a focus on community management alone has caused some companies to struggle to justify ROI for social activities, there is a growing set of data around how other companies have succeeded in demonstrating return. Read More »

SXSW: Why data is the next big currency

data word cloudBitcoin might have been the big launch at SXSW, but to my mind, data outstripped it as the newest and most powerful currency. It was arguably the biggest underlying topic at this year’s SXSW. (Not Big Data I hasten to add – thankfully, this crowd is not made up of consultants and/or marketers, so most people just call it data.) Even Chelsea Clinton talked about the relentless focus on data collection to measure the success of the Clinton Foundation.

The fact is that as the growth of the internet of things and wearable tech gathers pace, we will be collecting more data than ever about our products as well as our bodies. And the value of this data is something we’ve heard a lot about at SXSW. Read More »

Google SEO penalties & how to avoid them

google logo 2013

In the wake of three of the largest SEO penalties since people started to “Google” stuff (Rap Genius, Expedia and Irwin Mitchell) – here is the7stars’ guide to the SEO tactics that work and at the same time keep you safe from the dreaded Google penalty.

It’s more important now than ever, to understand the implications of SEO tactics. SEO is not a dark art built on smoke and mirrors, it should be understandable, transparent and accountable no matter how large your campaign is. Read More »

Google+ and why brands would be stupid not to

Diesel Google+ social media hashtagTo Google+ or not to Google+? That is the question.  Google+ has been banded around in certain circles as the ‘next big thing’ for the last few years… So why hasn’t it happened yet?

With the fate of the long-term front-runner in social, Facebook, being analysed on a daily basis, 2014 may be the year that Google+ finally lives up to the hype. Brands have been slow to wake up to the benefits that this platform can bring to them but, if you are still in the ‘Google What?’ camp, there are a few compelling reasons why you need to get on-board, and quick. Read More »

Clash of the tech titans: email is the new battleground

gmail iconGoogle, Microsoft, and Yahoo have long been battling for the lion’s share of the $250 billion global digital advertising market. In the last 5 years, social upstarts like Facebook and Twitter have begun to take increasingly large bites of the revenue pie by offering advertisers the opportunity to target known preferences of consumers in the form of ‘likes’ and ‘follows’. Caught on the hop, the old guard’s initial response was to jump on the social bandwagon, but this strategy had very limited success.

However, in the last year or so – led by Google – the ultimate fight for supremacy among the internet juggernauts has not continued over social platforms. Rather belatedly in my view, the battleground has shifted to that staple of online communication: the email inbox. Read More »

Google doodle marks Doctor Who anniversary with game

google doodle doctor whoTomorrow marks 50 years since the broadcast of the first episode of Doctor Who. The BBC has been going to town marking the occasion and now Google is in on the act, transforming its logo into an interactive game featuring all of the Doctors and his most famous nemesis – the dalek. Read More »

Google takes steps towards a fully-subscribed search service, to the detriment of advertisers

google logo 2013Actions speak louder than words. At a time when “big data” analysis is driving intelligence into customer behaviour and beginning to underpin strategy marketers are clamouring to gain all the relevant insight they can get to stay ahead of the pack. Advertisers are required to sift and make sense of customer data coming in from dozens more channels than they ever were before. Social and mobile usage has quickly begun to play a huge role in changing advertisers’ landscape, and the marketer’s day job.

We know from working with global ecommerce advertisers that Google is the dominant analytics player. According to research carried out by Econsultancy in 2013, 90% of advertisers use Google Analytics (GA), with 86% using the service to analyse site traffic and conversion KPIs; and 75% relying on it to track online campaigns. Paid search is an important part of the equation for advertisers without doubt – with 61% percent reporting that they use GA for pay-per click optimisation, and here is where Google can capitalise profitably on the control they have over the analytics marketplace.

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Google Hummingbird: rewarding high-quality web content

bird2An old myth about SEO that still persists is that it’s still about “keyword stuffing” your on-page content, hence the old joke: “An SEO copywriter walks into a bar, pub, public house, hotel, restaurant and orders a beer, lager, wine, whisky, drink”.

Imagine if every page, post, article, blog, report you read was written this way. It’d get annoying, irritating, infuriating pretty fast, right?

Google thought so too.

That’s why, year on year, they’ve been refining their algorithm with the ultimate goal of rewarding “natural” content located through “conversational” search.

Read More »