The internet age and an ongoing battle with copyright infringement has left many music and entertainment companies struggling to survive. In an industry increasingly ruled by Darwinism, firms must ‘adapt or die’ in the quest for success.
In its annual piracy statement published earlier this month, Google pledged to take further action to combat online piracy, promising to list legal and reputable sites such as Spotify and Amazon Prime in drop-down boxes at the top of searches for music and film content.
It has also promised, after initial reluctance, to take measures to penalise sites that link to illegal content, reducing their prominence in search results. However, take a closer look and it becomes clear that the legal services listed in drop-down boxes will be adverts, with firms having to pay for the privilege to confirm their legitimacy.