This week Google announced another shift towards more secure searches. Starting immediately, Google will remove query data from the referrer on ad clicks originating from signed in users on Google. As this data will no longer be passed outside of Adwords, marketers will soon see “Not Provided” on third-party Pay-Per-Click analytics reports, including Google analytics.
Consumer privacy has been particularly top-of-mind for Google executives recently and its these privacy concerns that drive this latest encryption trend and we also expect other major search players, like Yahoo and Bing to likely follow suit in the near future. Read More