So Facebook’s big, and much speculated announcement, isn’t a search engine to rival Google as such, but it does involve search. It is social search and it does up the battle with Google as Facebook tries to bring the essence of search to social networking. What it doesn’t do is challenge Google’s control of the search engine market and the huge revenue stream that represents.
With the arrival of Google Instant some pessimists have gone as far as predicting the death of SEO. The trouble is no one has put this to the test so we did.
We asked two of our clients – Photobox and Jobsite – if they’d act as guinea pigs in the quest to finally throw some measureables into the debate. The results make for an interesting read and suggest that, despite all the hype, Google Instant is not an instant game changer. Read more on Putting Google Instant to the test…
As an SEO copywriter at heart, I have long maintained an avid personal and professional interest in this crucial digital discipline. Needless to say, the arrival of Google Instant – an engine that delivers results *as you type* – has caused something of a stir in digital circles. Will this spell a complete re-write (literally) of large digital websites? Or will well-optimised platforms be nicely positioned regardless of the change in search method? Read more on Google Instant: key pointers for digital marketers…
If you like to see American preschool kids uttering phrases such as "What the fuck" and "For fuck's sake", then you're going to love this latest ad for car brand Smart, in which little ones utter sexual and scatological swear words.
Paddy Power will be asked to respond to complaints about its latest risque campaign, which involved sending a truck to Calais with the slogan: 'Immigrants, jump in the back! (But only if you're good at sport)'.
When it comes to building unicorns, or billion-dollar start-ups, the received wisdom is that founders should focus on making revenue from day one, finding the right investors and hoovering up users as fast as possible.
With the launch of its new summer campaign, Sprite is literally spreading the word. As a tribute to hip-hop’s greatest artists, the brand is releasing a series of limited edition cans featuring lyrics from the legends of the genre. (Nice spot Rosy T) Read more on The Daily Poke: Can I kick it? Yes, you […]
This infographic from Software Advice coincides with the company’s latest edition of its annual Marketing Automation Trend Report. The 2015 figures revealed that that 98% of prospective small business buyers were looking to adopt marketing automation software for the first time, of which 37% came from the notoriously “slow to adopt” real estate industry. Read […]
Twitter and Facebook have been testing buy buttons for over a year now and both Pinterest and Instagram announced that they would be launching buy buttons soon. However, the most significant news in this space was Google recently announcing that they plan to add a ‘buy’ button to its Shopping Ads. Read more on Buy […]
It may be 2015, but – as with so many elements of marketing – there is still significant confusion around the difference between interaction and engagement. The reason for that confusion is simple; most marketers don’t want to admit to not knowing the difference so never get to the heart of the issue. Read more […]
Integrating new tools and technologies into a business’ digital marketing strategy is not only crucial to staying ahead of competitors, but is also key for keeping customers consistently engaged. And there’s a whole host of things digital marketers can do to refresh their campaigns. Read more on Embracing new tools: how to increase the effectiveness […]
That sounds about right, according to a new study published by Adobe. The Digital Roadblock Report 2015 highlighted that UK marketers are feeling equally challenged (49%), optimistic (47%) and excited (46%) about digital transformation within the industry. Read more on Do the words ‘digital transformation’ make you feel challenged/optimistic/excited?…