A report out today, timed to coincide with the local and London Mayoral elections, has found major flaws in the digital campaigns of the man parties. All three appear to have fallen back from the kind of work and activity that was evident in the 2010 General election.

It found that none of the parties’ websites rank before page 4 on Google for local election searches and that there were just 68 Facebook updates and 79 tweets across all three parties’ Twitter main accounts in April 2012.

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Politicians up for election are well served by having a Twitter or Facebook account, according to a new study, which found the use of social media during an election race can double the amount of votes candidates receive.

A study compiled by a lecturer at Dublin Business School during Ireland’s general election in February showed that, based on the number of fans, friends or followers a candidate had, social media made a “significant difference” to their chances of being elected. Read More »

Here’s an insight into a successful political campaign. The Green Party’s two big aims for the general election were to elect MPs in Brighton Pavilion and Norwich South. Read More »

“Fank you, fank you!” Nick Clegg might say. If he was a feline. In the midst of all the negativity and mud flinging in the political press, there’s a small community of people satirising the general election with a basic Photoshop skills and deliberately misspelled captions (maybe that should be ‘capshunzz?’). Read More »

Ahead of the third and final leader debate the Labour Party urging supporters to donate their avatars on Twitter and Facebook and invite their friends to “I’m Voting Labour on May 6″ events.

Tonight Labour is devoting its homepage to aggregating the best of Twitter and Facebook from Labour Ministers, candidates, bloggers, activists and the official Labour feed. Read More »

More than 184,396 tweets were sent last night during the UK’s first televised leader debates as tens of thousands more logged onto Facebook’s groaning servers, blogs and ITV’s website.

The number of tweets sent blew the 11,000 who tweeted during the #AsktheChancellors earlier debate away, but although the chatter was fast and furious with the average frequency of tweets standing at 29.06 per second in all the total numbers of tweeters was 36,483. Read More »

Smart move by Asda. It has taken its line about “Asda mums” and hopped onto the election bandwagon. And why not? We’re told it is going to be the Mumsnet election so what better place for the supermarket to be.

PR Week has the story this morning that Asda is launching an initiative to enlist its customers to blog about politics in the run-up to the general election. Read More »