Some interesting comments here from Gawker Media boss Nick Denton. He was primarily talking about how to control unwanted and “boring” comments that add nothing to the debate, but he touched on social media and what works best for his business.

For Gawker websites, which include Gawker, Gizmodo and Deadspin, he said that as far as social networks go it was Facebook that was most important and not Twitter, which he described as niche. Read More »

As AOL pushes forward with its content strategy it has set new targets for content echoing the strategy of Nick Denton’s Gawker.

As part of a major AOL presentation (“the AOL Way”) it lays out guidelines that say that material from its content farm Seed requires 7,000 pageviews to break even, but video requires a whole lot more. Read More »

There has been a lot in the media recently about the future of blogs. Nick Denton, whose Gawker empire is perhaps the worlds’ best known blogging network, recently called time on the format claiming that his sites were more like news magazines. Other commentators have suggested that blogs will dwindle and die, killed by the success of mainstream media on apps for tablet PCs and phones. Read More »

There has been a lot of online chatter about one time darling Digg with users unhappy about its redesign following its recent relaunch, but charts released by Gawker Media show that redesign grief is the least of Digg’s problems as its referral traffic drops sharply. Read More »

Interesting piece in Ad Age by Steve Rubel at Edelman Digital who argues that as TechCrunch turns five it is part of a group of blogs launched around 2005 that were the last to make it big. Read More »

Gawker Media blog network boss Nick Denton is ditching his much beloved page view bonus targets and is instead telling his bloggers to aim for lots of unique users and stories that score well on social media sites.

In a memo leaked to theAWL.com website, Denton described the new target as “US monthly uniques” representing a measure of each site’s domestic US audience. Read More »