Tag Archives: Gap

A new Google logo, but what’s in a redesign?

Google logoSo Google redesigned its logo last week. Did you notice? Of course you did, it was all over the press. And that was the point. The one pixel down and one pixel to the left was irrelevant to all but the most hardened palo alto fanboys and propeller headed geeks. But it did get huge column inches for the search (and everything else) giant. Funnily enough, the news that Google is obsessive down to the last pixel came out a week before the news that it was to invest $1billion in satellite technology to ensure we’re all connected.

Coincidence? Not if you are a cynical marketer who watches (glares moodily) from the sidelines questioning every column inch for ulterior motives. Google want us to take it seriously, we get that, but not too seriously. Its sleight of hand, look over here at our logo whilst we ensure the currently unconnected 40th parallel – New Zealand to you and me – get uninterrupted internet coverage courtesy of your favourite big brother, Google.

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Infographic: fashionable fight for fans on Facebook

beyonce for H&MResearch conducted on social software specialist Expion over the last week (25th June- 3rd July) shows which of the UK’s favourite high-street retailers were most successful at getting their fans excited about their brand on Facebook.

The top ten posts below are based on the posts that sparked the greatest number of fan actions – comments, shares and likes.

Overall, it’s clear from the analysis and top ten posts of the week that fashion brands, using a wealth of beautiful imagery and with a firm finger on the pulse of pop culture, are generally very good at engaging fans on Facebook. In total accumulating 3,621,474 fan actions over the week between them.

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How you can make the most out of social media disasters

Jeep's Twitter page was hacked and taken over by Cadillac brandingWhen it comes to recent social media disasters, there are no shortage of examples.

Back in November, I did a fairly comprehensive run through of the social media fails in 2012, which included a prestigious roll call of brands such as Waitrose, McDonalds, Gap and Qantas – these household names, and many more, had all suffered from a social media fail.

So far in 2013, we’ve seen less ill advised campaigns, but more high profile disasters of a different kind. This week, the Burger King Twitter account was hacked by an unknown internet vigilante who posted a series of controversial (and clearly inaccurate) tweets, including one that stated the fast food giant had been bought by its main rival, McDonalds. The hackers, obviously pleased with the furore they had caused, then moved swiftly on to Jeep’s Twitter account, which last night was displaying a Cadillac logo. Read More »

Vine: 20 brands experimenting with video ads

Brands are experimenting with Twitter's VineOver the weekend and yesterday there was much Tweeting about how porn had already reached Twitter’s Vine video app. Twitter is taking action against pornography on Vine and banning searches for explicit content and deleting X-rated users. It has also apologised for a “human error” that highlighted a graphic NSFW clip on the Vine homepage on Monday. That was maybe not the kind of showcase we had been expecting.

Now some more positive experiments are taking place as brands begin to look at how they can use it for mini ads. Or if not ads then amusing pieces of bite sized content. Is that the same thing? I think it is. Read More »

The good, the bad and the ugly of social media during Superstorm Sandy

The good, the bad and the ugly of social media during Superstorm SandyThe devastation of Superstorm Sandy (also dubbed Frankenstorm) is still being felt across much of the east coast of America, it claimed more 66 lives in the Caribbean before making its way to the US, where the death toll is now over 70.  There are eight million homes in 17 states without power and there’s an estimated cost of $50bn.

Although the immediate danger of Sandy has passed, the relief efforts, clean up and re-building will be ongoing for many years to come.

Social media has historically played an important role during crisis and times of natural disaster, and Superstorm Sandy is no different.  The word Sandy has been mentioned in social channels more than 4.8 million times and there are many examples over the last few days of how social media has been used by Government, organisations, brands and individuals for support, information, fun, trolling and… marketing.  Let’s take a look at some of the good, the bad and ugly examples. Read More »

American Apparel and Gap cause Twitter outrage with Hurricane Sandy sales

American Apparel causes Twitter outrage with 'Hurricane Sandy Sale'When will brands ever learn? Do people not use the internet and read stuff? When it comes to social media we are now at a point when we have a fat pile of case files detailing how various brands have failed at social media, but this does not apparently stop other brands copying these mistakes over and over again.

This time around it is the turn of American Apparel. It has had the bright idea of rolling out a “Hurricane Sandy Sale” ad and as you might guess has sparked something of a Twitter backlash and ensured its brand will forever be linked with the words “social media fail”.

Earlier this year it was KFC Thailand doing its best to fail on social media. While the country was watching tsunami warnings and fearing the worst the fast food firm posted a message on its official Faceook page suggesting it was some time for tasty chicken as they watched the drama unfold. Read More »

Can you crowdsource a new logo? Coke thinks so

It is a logo that is plastered worldwide on cans, on drinks machines, and around major sporting events, but Coca Cola want someone to re-imagine their iconic logo.

What is more, they are throwing it to the masses and are going to crowd source the process.

The competition is going to be run in association with design agency Blank You Very Much, and is open to US residents only. It is a good choice of partner for Coke, as Blank You Very Much focus on reinventing iconic brands and symbols that we already know.

 

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Facebook – an effective content channel, as long as you know why…

Facebook can be an amazing way for brands to engage with their customers – but you need to think about why you’re using it before you commit resource to it. Read More »

Is Google looking to take on Groupon with mobile launch?

Interesting post on interview on Mediabistro picking up on what Google has been saying after its bid to buy Groupon in December for a reported $6bn came to nothing.

Apparently Google, which is already pretty active on the couponing front, is looking to launch a mobile service to effectively take on Groupon. Read More »

Deals – why Foursquare and Gowalla are stumbling and Groupon is soaring

I’ve been noticing it quite a bit over the last couple of months, but quite rapidly we are seeing far less tweets about people claiming to have unlocked some badge or other or become mayor of Nowheresville on Foursquare and Gowalla. Hurrah.

As someone who groaned at this activity from the start, and unlocked no badges, it seems now that those who were doing this have also concluded that it isn’t really a great deal of fun any more. The future of geolocation isn’t about unlocking stuff it is about deals. Read More »