So Google redesigned its logo last week. Did you notice? Of course you did, it was all over the press. And that was the point. The one pixel down and one pixel to the left was irrelevant to all but the most hardened palo alto fanboys and propeller headed geeks. But it did get huge column inches for the search (and everything else) giant. Funnily enough, the news that Google is obsessive down to the last pixel came out a week before the news that it was to invest $1billion in satellite technology to ensure we’re all connected.
Coincidence? Not if you are a cynical marketer who watches (glares moodily) from the sidelines questioning every column inch for ulterior motives. Google want us to take it seriously, we get that, but not too seriously. Its sleight of hand, look over here at our logo whilst we ensure the currently unconnected 40th parallel – New Zealand to you and me – get uninterrupted internet coverage courtesy of your favourite big brother, Google.