After six months in beta, staff at Omnicom agency PHD will come into work everyday to play games, following the formalising of an initiative called Source, spearheaded by the worldwide strategy and planning director, Mark Holden. […]

Carolyn Everson, the vice-president of global marketing solutions at Facebook, has spelled out the importance of brands to the social network. […]

Ogilvy & Mather London stands a good chance in tomorrow's Cannes Radio Lions category awards, where it has nine shortlisted entries, although the UK's overall tally of 12 is down from 21 last year. […]

BBH London picked up three of the UK's five awards in the Promo & Activation Lions, taking home Gold, Silver and Bronze Lions for its work for Axe (known as Lynx in the UK). […]

Catch up with the action in Cannes, including sessions from speakers including Jack Black, Jenson Button and Martha Stewart. […]

For the past few decades, marketing has been dominated by a mass-media paradigm. During that time, we’ve defined the ‘best’ marketing as that which makes the most efficient use of broadcast media, and as a result, we’ve spent decades perfecting an approach that’s all about reducing the cost of interrupting people. Read more on Social Brands: Part Five – Chan […]

The annual advertising hajj that is the Cannes Lions has kicked off in a steamy haze of rosé, Brazilians and flashy boats. Twelve thousand delegates are desperately seeking out free drinks in between trying to squeeze into packed talks by a mix of celebs, industry legends, wannabes and hasbeens. Read more on Chronicles of Cannes – The Arrival… […]

The photograph of two teenage girls recreating a Cara Delevignge-style funny face on Snapchat’s homepage gives a good indication of where this buzzy new app see their audience. For the uninitiated, or those no longer in the sixth form, the app works by allowing smart phone photos or videos to be sent to groups or individuals, with the images then self-deleti […]

It’s 2013. Companies like Scanadu are building the real-life medical tricorder once imagined in Star Trek; Virgin Galactic is on the verge of sending people into space for their holidays (beats Magaluf); and my company now makes 3.4 billion real-time decisions every day on the web. An inconceivable feat ten years ago. Read more on Attribution modelling is fa […]

It takes a lot of trial and error to understand what really makes your fans tick and what resonates within the community. That clever photo of something you think is absolutely hilarious could actually lose you a few fans and no matter how interesting a fact is, it’s never interesting enough to warrant a three paragraph explanation on one Facebook post… Read […]

The opening of the new Rembrandt museum in Holland does not automatically make you think social media and flash mob but it did to sponsors ING with great effect!     Read more on Rembrandt shows how to use social content to engage… […]

Brands today understand the importance of using data to tailor their messages and to reach their key target audiences, so it would be reasonable to assume that TV and its ‘shotgun’ approach to advertising is becoming less appealing. Indeed, the IAB announced in 2009 that online advertising spending in the UK had overtaken TV advertising for the first time in […]

Telefonica Digital has recently announced it will be the headline sponsor for the Festival of Media LatAm in September. This is a key regional advertising event and, as one of the leading mobile marketing companies in the region, we are excited to support it. Read more on Mobile marketing set to explode in Latin America… […]

Today organisations are subjected to a growing level of collective intelligence and value creation from outside the company’s walls as they strive to compete in a much larger ecosystem of consumer participation, innovation and big data. There needs to be a knowledge framework to help companies connect the dots and maximise as much value from this social univ […]

SAP co-CEO Bill McDermott was speaking at an industry conference recently where he made an interesting declaration: “War on dark data”. I didn’t realise that data could be such a menace! Read more on Don’t be afraid of the ‘dark data’ menace… […]