It is no big secret that consumers equate the quality of online experiences with their offline experiences. Mobile technology has enabled us to interact with brands when and where we want.

We are now seeing the water cooler moments of the past taking place immediately and online. This has been clearly demonstrated by Twitter, Foursquare and Facebook. So as marketers – we need to ensure that our big ideas allow our consumers to seamlessly interact with the brand, when and where they want. Read More »

I signed up to Scoville today, having picked up on a hashtag doing the rounds this morning.

It’s a mash up of foursquare and Twitter, allowing users to share favourite check-ins with followers each week using #TopTuesday.  It’s still in beta, but has been open to foursquare ’super users’ for a couple of months already. Read More »

I’ll be watching with interest to see how successful Sarah Barnard is with the #twitterjobchallenge as Twitter is jam packed with people trying to get noticed by brands, organisations and people they admire.

It really should only be a matter of time before companies start tapping wholesale into this and advertising jobs via social media in a well thought out and strategic way, or at least start seeing their followers and their networks as a poll of potential employees. Read More »

Facebook is already one of the most popular ways for people to promote an upcoming event online, and now Facebook has made a major improvement to this service by giving users the ability to check-in at events.

The launch of the latest update to their iPhone app, includes functionality similar to the dedicated geosocial networking apps already on the market like Foursquare, Gowalla or Loopt. Read More »

Consumers are starting to get their first experience of real-time or social commerce, as increasingly widespread usage of check-in/location based services allows them to receive and act on offers based either on their location or their friends purchase habits. Here are my five points insights on real-time social offer. Read More »

Location-based social networking is evolving at break-neck speed and, as a result, it has become a valuable platform for a wide range of non-profit campaigns and other socially important activities, including fundraising, advocacy and even crisis response. Here are a few concrete examples of how location-based technology can be used for non-profit purposes. Read More »

What a genius idea. Some bright sparks have come up with the perfect way of putting your wife/husband/boyfriend/girlfriend’s fears to rest when you say you are going to be somewhere…but in fact are up to no good elsewhere.

If you’ve been wondering how to juggle that office affair without your much better half finding out then all you need to do is use My4SquareAlibi.com. It allows you to check in on Foursquare with a completely fake location. Brilliant. Check out the video for the ins and outs. Read More »

After a year that saw some serious milestones tip in social media, such as Facebook reaching the 500 million member mark, you might be wondering what’s in store for 2011 trends in this lively medium.

Maz Nadjm

I met up with Maz Nadjm, Ogilvy Group UK’s now Head of Social Media, who formerly headed Sky’s online social media strategy,  to pick his brains about what he thinks is in store for the new year in social media. Read More »

Foursquare seems in a bit of a bother. Just very recently a mobile network provider told me about some of the work they are doing with retailers here in the UK. If you enter a store and you are with said network, you will receive a special offer. They can triangulate the individual within a 5 meter radius and overlay age and gender. There’s no check-in needed and it’s based on simple trigger marketing principles, obviously ensuring different messages for different visits, and targeted not only on acquisition but also retention and loyalty. Now that is powerful stuff – very targeted, very relevant and very timely and completely independent from the need of being a mayor. Just imagine once they overlay this with social data. It’s going to be like mind reading. Read More »

Is it me, or do more social networks keep appearing from all over the place which seem to be the “only social platform you will ever need again”? Are we really desperate to waste even more of our time online checking on everything from our recent purchase on Farmville to how many comments our status updates are getting? Read More »