The Wall Blog » Fedex

Branding clampdown hands non-sponsors Olympic-sized online marketing boost

@gordonmacmillan — Wed, 25 Jul 2012 08:34:09 +0000

Can this be a surprise? The seemingly draconian way that Locog is attempting to protect the rights of Olympic sponsors appears to be backfiring and is diverting traffic and attention to their fiercest rivals, according to data from Experian.

What will be the main event at the first Social Olympics?

Nick Hammond — Mon, 16 Jul 2012 10:30:32 +0000

Of all the head-to-heads scheduled across the Olympic and Paralympic games, which one will be the big story to come out of London 2012? Perhaps it will be the 100m face-off between Usain Bolt and Yohan Blake, or Jessica Ennis vs Tatyana Chernova in the Heptathlon, or even Oscar Pistorious vs Jerome Singleton?

Blanket bans on social media is not the answer

Nick Morse — Thu, 13 Oct 2011 09:43:04 +0000

News that a large proportion of UK businesses are clamping down on the use of social media channels like Facebook and Twitter in response to perceived security threats is sadly typical of the knee-jerk reaction most companies have when it comes to their internet security.