We recently held an event for fashion brands and bloggers to discuss current trends in the industry, and how we as a network can better connect these two groups. From this event, it became clear that the way brands and bloggers are working together is changing fast. As such, we are launching a dedicated programme to explore and push the boundaries of these mutually beneficial connections, ensuring that our brands are continually innovating in this sector. This piece highlights some of the most important points that came out of our event.
Personal blogs are now big business. The idea of sharing your inner-most thoughts, style and photos online may once have been considered peculiar, but it’s now an integral part of the social web. In no area is this truer than fashion.