Posts Tagged: Fashion

The Daily Poke: McChic

McChic 1The idea of wearing your Big Mac most likely conjures up images of mustard drippings ‘customising’ your shirt, a dill pickle ‘pin badge’, or BBQ dipping sauce ‘embellishing’ your jeans. Not such a good look. But now there’s a way to stay lovin’ it while indulging your passion for fashion and fast food in a somewhat more chic sartorial statement. Read more on The Daily Poke: McChic…

The Daily Poke: A step forward

A step forwardGlasses, watches, and now shoes: when the worlds of technology and fashion collide, sparks always seem to fly.

The latest step forward comes from United Nude, who have enlisted the help of Ben van Berkel, Fernando Romero, Michael Young, Ross Lovegrove and Zaha Hadid to each create a pair of high heels solely using 3D printing. Read more on The Daily Poke: A step forward…

The Daily Poke: No sex please…

No sex please 1The impossible physical beauty. The air of cool detachment. The looks of disdain cast across the store. No, we’re not talking about the staff. We’re referring to the mannikins. In an experiment to create a gender neutral space, fashion retailer Selfridges has dispensed with male and female dummies at its Oxford Street store.

The project, titled ‘Agender’, has been developed in collaboration with furniture designer Faye Toogood. She has populated the space with abstract, genderless sculptures and placed the unisex garments on display, paradoxically, under fabric covers. Read more on The Daily Poke: No sex please……

Contour in context: the opportunity for fashion tech

WEB_SX_Style_SXSW_2015In an era of changing consumer demands, preferences and ways of thinking about fashion, why hasn’t our closet caught up with our lives?

This was the question posed by visionary fashion entrepreneur Jennifer Hyman of Rent the Runway at a panel on the future of retail, best articulating the key question on tech developers’ and fashionistas’ minds alike during SXStyle at South by Southwest. Read more on Contour in context: the opportunity for fashion tech…

The Daily Poke: Couture cocktails

Couture cocktailsIt’s well known that our sense of smell affects the subtleties of taste. You need agood bouquet to avoid blandness. And blandness is something to make any tasteful fashion house bring up its bellini.

Parfums Givenchy invite us to explore the limits of their aromatic world in a cocktail collaboration with Hotel Café Royal. Their new season collection of scent-inspired concoctions is, in the true spirit of fashion, soon to expire, available only until late March. Read more on The Daily Poke: Couture cocktails…

Luxury fashion: how millennials are breaking shopping habits

instakors2It has been predicted that by 2026, the main consumers of luxury goods will be millennials – or Generation Y(outube).

While generation Y workers represent a modest 25% of the world’s population at the moment, they will be the main consumers of luxury brands in the near future, reaching senior and top positions in their professional lives. Time for traditional luxury brands to ask the question: how do we address this digital savvy generation?

Read more on Luxury fashion: how millennials are breaking shopping habits…

Miu Miu was so digitally close, yet so far…

Mui muiFashion brands are known for pushing the boundaries when it comes to promoting the next season’s must-haves, and the next big trend to hit the catwalk world is definitely turning heads.

Read more on Miu Miu was so digitally close, yet so far……

Every Lidl helps

LidlThe current outlook for supermarkets feels a bit bleak; price wars and a shift in consumer behaviour means people are no longer loyal and there is an all out battle for the consumer’s wallet.

Read more on Every Lidl helps…

Fashion, social media and the key to brand engagement

burberry London Fashion Week catwalkWhile social media certainly has its place as part of an overall marketing strategy, fashion brands need to look beyond the medium’s ability to simply drive short-term sales. Social media has proved itself to be a very powerful tool in some circumstances, but when it comes to clearing clothes rails its effect on our immediate purchasing decisions may be less powerful than commonly assumed, while its real potential remains overlooked.

Of course, popular brands will continue to clock up followers and endorsements on social media – ASOS is particularly good at this – but many of these individuals will be looking for opinions, reviews or customer service, rather than opportunities to make purchases. As such, a social media strategy designed purely to drive sales is going to deliver relatively poor ROI. Assessing the commercial value of a ‘fan’ on social media has long vexed digital strategists. How can you measure the value of different types of consumers – is a dedicated follower of fashion worth more or less than a fan of a specific brand? Read more on Fashion, social media and the key to brand engagement…

Wearable tech would benefit from an haute couture approach

Google glass fashionFigures from CCS Insight suggest that sales of smart wearable devices are going to rocket from 9.7m last year to 135m in 2018. This is predicted to include 68m smart watches and 50m smart bands. It’s not beyond the realms of possibility that the figures will prove accurate, though the claims don’t seem especially well-supported as there’s a lot that has to change between now and then if this massive boost in smart wearables is going to happen.

Read more on Wearable tech would benefit from an haute couture approach…