Posts Tagged: Fashion

The Daily Poke: Tumblr couture

It looks like Tumblr couture could become a thing as the lines between fashion and art continue to blur.

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Most recently, Been Trill, a New York, Youth culture streetwear brand, commissioned visual artist Pretty Puke to make an interactive 360-degree video look book. Read more on The Daily Poke: Tumblr couture…

The Daily Poke: Brawn is beautiful

IMG Models have taken an X-L leap for mankind and launched Brawn, a plus-sized male model division.

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Ivan Bart, president of IMG, claims that they’re extending the conversation about size and diversity to men, stating, “Brawn has a body-positive message. Brawn is physical strength”.

Read more on The Daily Poke: Brawn is beautiful…

The Daily Poke: Anti-authenticity aesthetic

Authenticity is a word often bandied about by brands, so Bombay Electrics new rebrand caught our attention.

poke_Anti-authenticity aesthetic

The fashion store has ditched their heritage-style look for an anti-authenticity aesthetic.

Located on the luxury shopping district of Mumbai, the store is covered in colourful swatches, inspired from photographs taken at artist Ann Veronica Janssens’ art installation yellowbluepink.

Read more on The Daily Poke: Anti-authenticity aesthetic…

The Daily Poke: Raincheck runners

Do you find it tricky deciding what to wear because of the weather?

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Well, now, you could check out the forecast, just by looking at your shoes.

Converse have launched Chuck Hacks, special edits to their classic trainers.

With the help of San-Fransisco based creative studio, Chapter, they’ve created a DIY Beacon shoe hack, that turns your trainers into a weatherman. Read more on The Daily Poke: Raincheck runners…

Bieber, Beckham and Elba: The power of celebrity brand ambassadors

It’s not about what you know, it’s about who you know. When it comes to brands and marketing that’s certainly the case.

EdrisElba

If you want to get noticed, then teaming up with the right people is a powerful way to achieve just that.

A relationship with a famous face is a lucrative and high profile way of making a statement for any brand.

Calvin Klein recently became the latest big name to delve into its contacts book to tap into power of celebrity ambassadors, unveiling a new spring 2016 campaign featuring Justin Bieber and Kendall Jenner in January.

Read more on Bieber, Beckham and Elba: The power of celebrity brand ambassadors…

The Daily Poke: Ungendered

Gender fluidity in fashion is nothing new.

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Last year, luxury labels Saint Laurent, Gucci and Burberry all mixed masculine and feminine elements into their collections.

While brands Nicopanda and VFLIES, took it one step further, and had their skirts and dresses modelled by both men and women. Read more on The Daily Poke: Ungendered…

The Daily Poke: Quick lip

One hand to hold your selfie stick, the other to apply mascara.

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That, according to beauty brand Milk, is how young women are using makeup today.

They’ve come up with a range that completely re-imagines the way cosmetics are packaged and applied. Read more on The Daily Poke: Quick lip…

The Daily Poke: Rent off the rail

poke_Rent off the railThat black Karen Millen cocktail dress you’ve had your eye on? The one that’s just out of your price bracket? Well tonight it could be yours, darling. (But only for tonight). A recent survey has revealed that a growing number of cash-strapped consumers are willing to rent high fashion items instead of buying them outright. Read more on The Daily Poke: Rent off the rail…

How middle-England fashion brands could make more of digital marketing

Nowadays it seems that some retail brands are thriving where others are simply disappearing from our lives.

Hackett

How is it that brands such as Hackett and Austin Reed, which essentially offer the same products are travelling in such different directions?

Both offer a good quality product, made for middle England, but the two have very different approaches to their customers.

Hackett (pictured) offer a beautifully designed environment, which Austin Reed tried to emulate and failed resulting in its move out of its flagship store.

Read more on How middle-England fashion brands could make more of digital marketing…

The Daily Poke: Timeless fashion

Have you ever seen a pair of faux sharkskin culottes at the Dolce & Gabbana launch and thought that you MUST have them NOW.

poke_Timeless fashion

Then find, thanks to the fashion world’s crazy timetable, they don’t go on sale for ages?

No, neither have we. But it’s a problem, apparently. And Burberry is about to solve it. Read more on The Daily Poke: Timeless fashion…