Burberry is again going to be awarded as one of the most innovative & digital brand this year.

The revolution, led by Christopher Bailey’s pervasive approach of creativity and marketing, is still at the very early stage of what the brand is going to be able to deliver.

Step 1 was about rejuvenating the brand, and cleaning up the organization. Burberry CEO AngelaAhrendts managed, with the help of Salesforce CEO MarcBenioff “to create a company where anyone who wanted to touch the brand could have access to it”. Read More »

London Fashion Week kicks off today, and the designers are trying to engage fans who can’t make it to the catwalk shows by using social media. Unsurprisingly it is the visual networks that are proving the most effective for those social media fashionistas.

Twitter’s new video sharing app Vine proved very popular over New York Fashion week, and some designers in the UK are now keen to exploit the potential of six second videos. Read More »

The devastation of Superstorm Sandy (also dubbed Frankenstorm) is still being felt across much of the east coast of America, it claimed more 66 lives in the Caribbean before making its way to the US, where the death toll is now over 70.  There are eight million homes in 17 states without power and there’s an estimated cost of $50bn.

Although the immediate danger of Sandy has passed, the relief efforts, clean up and re-building will be ongoing for many years to come.

Social media has historically played an important role during crisis and times of natural disaster, and Superstorm Sandy is no different.  The word Sandy has been mentioned in social channels more than 4.8 million times and there are many examples over the last few days of how social media has been used by Government, organisations, brands and individuals for support, information, fun, trolling and… marketing.  Let’s take a look at some of the good, the bad and ugly examples. Read More »

Nice idea here from Pretty Polly to promote its new Secret Socks range.

It asks women to upload a pic of their dodgiest socks to get a discount from 10%-100%.

The campaign echoes what some other fashion brands have done such as Uniqlos tweet to get the price down and shoe brand Miista giving a greater discount if the person who tweets has a high ranking on Klout.

Read More »

Burberry has largely drawn plaudits this London Fashion Week for arguably being the only fashion house this side of the pond to try anything remotely ambitious in terms of digital.

Whilst Google Glasses, Hangouts and live streaming were all being debuted/implemented to various degrees of excitement and success Stateside, although London was markedly more reserved as it looked to consolidate its resurgent reputation. Read More »

Google’s augmented reality specs, known as Project Glass, that give you the that essential Terminator or Star Trek experience you’ve always wanted are taking to the runway at New York Fashion Week.

Not as mere fashion props to waify models, but to record from behind the scenes at designer Diane von Furstenberg’s show.

For the past week Glass has been used to capture the Diane von Furstenberg creative process from an entirely new perspective. Read More »

The fashion industry and its fans have embraced visual social media sites like Facebook, Pinterest and Instagram, and blogging platform Tumblr.

It’s natural that social mediums that focus on (or include) images will attract designers, fans and brands.

But a real community takes time and skill to develop, and requires nurturing if it is to succeed, particularly in fashion. Fashion is such a personal, subjective thing that it can attract disproportionate levels of passion from fans, which can be wonderful if the passion is positive and the brand knows how to channel it.  Read More »

Pinterest has been going into hyper drive of late. Everyone is keen to extoll the virtues of the new social network. The hyperbole is quite unbelievable. It’s the new place to hang out, share pictures and project a lifestyle you’d like to have. I like it, it’s fun, but I can’t help but think there will come a point when the excitement will die down and you’ll realise that it’s just sharing pictures.

There are a few reasons why I think it might not turn into a Facebook type monster. They’re all conjecture and based on my own personal experience of the site, but I thought I’d share them anyway… Read More »

The New York Times has an interesting piece taking a look at the state of the blogosphere and how blogging is in apparent decline.  It suggests that blogging is being killed off by the twin assault of kids looking instead to Twitter and Facebook and existing bloggers no longer having the time for long posts.

It is odd to come across this against the backdrop of big media attention being paid in recent weeks to blogs as we read about the Huffington Post being snapped up by AOL and various other blogs (The Daily Beast and Newsweek, Techcrunch et cetera) making headlines. Read More »

catwalking.com

Good news everybody! If you want a front row seat at London Fashion Week you no longer have to elbow Pixie, Alexa and Victoria out of the way. The British Fashion Council (BFC) is bringing live highlights to commuters, shoppers and tourists on screens around the capital and even on the Underground.

Building upon the digital innovation strategy it launched in 2009, the BFC also hopes its imaginative use of technology and social media will promote British designers to global audiences and position London as a leader in fashion showcasing.

Read More »