Tag Archives: fake

The good, the bad and the ugly of social media during Superstorm Sandy

The good, the bad and the ugly of social media during Superstorm SandyThe devastation of Superstorm Sandy (also dubbed Frankenstorm) is still being felt across much of the east coast of America, it claimed more 66 lives in the Caribbean before making its way to the US, where the death toll is now over 70.  There are eight million homes in 17 states without power and there’s an estimated cost of $50bn.

Although the immediate danger of Sandy has passed, the relief efforts, clean up and re-building will be ongoing for many years to come.

Social media has historically played an important role during crisis and times of natural disaster, and Superstorm Sandy is no different.  The word Sandy has been mentioned in social channels more than 4.8 million times and there are many examples over the last few days of how social media has been used by Government, organisations, brands and individuals for support, information, fun, trolling and… marketing.  Let’s take a look at some of the good, the bad and ugly examples. Read More »

Why buying Twitter followers is a total waste of time

We’ve written about the rise of fake Twitter followers a few times here before. Last year, for instance, when questions were raised about then Republican presidential candidate Newt Gingrich’s million plus follower count.  Some thought he had bought them, a claim that was denied. We looked at the ways people acquired these followers here.

What has become very clear about buying followers is that anyone doing a check up on who your thousands of followers actually are will soon discover that you are a phony, was how Lisa Devaney put it.

That doesn’t, however, seemed to have stopped people engaging in the practice including it seems former Conservative parliamentary candidate Mark Clarke.

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BP beaten in social media stakes by fake tweets

A Twitter user has passed themselves off as the communications department of beleaguered oil giant BP, with a series of tongue-in-cheek tweets about the current oil crisis and racked up more than 35,000 in the process — many more than oil giant’s official voice. Read More »