She said that “Tumblr is incredibly special and has a great thing going” and that Yahoo would operate “Tumblr independently”. Read More
Tag Archives: Facebook
Back in the good old days when I spent a fair chunk of a gap year behind the counter of Our Price, the mainstream music industry’s sales formula was a simple one: the major labels gave radio stations (and record shops) pre-release singles they wanted played, essentially to advertise the forthcoming albums they were taken from – which made them the money. Read More
If it is why would Facebook stump up so much cash for what is described as a “social” mapping app for smartphones?
The answer could be in Facebook’s future as a mobile advertising platform. Pundits believe Waze would give the social network more mobile users and thus grow its advertising revenue. Read More
Part of that problem, according to Pelley, lies at the door of social media, which he said wasn’t journalism but gossip. He said that in a world in which everyone is a publisher no one is an editor. Read More
If you’ve heard the phrase once, you’ve heard it thousands of times. ‘Content is king’ is a concept that permeates digital marketing.
We’ve seen the rise of YouTube viral ads, and ‘adult’ brands like Paddy Power, Hubspot and Mr Porter turning into journalism houses with the added extra of another core revenue generator. Read More
Great to see Facebook hire another woman in Mendelsohn to replace Joanna Shields who left in mid 2012to spearhead the government’s scheme to create a ‘Silicon Valley’ cluster of technology businesses in East London known as Tech City. Read More
The alarming numbers on Facebook are on the rise and further climbing. Be it a teen or an employee – effort is needed to ensure that the damaging impact of Facebook is contained and curbed – this is where tools such as the Facebook spy come in. Read More
Like online video ads on other sites the new Facebook newsfeed video ads will begin playing automatically, but without sound with the option of turning audio on left to the user. When audio is activated the ad will play from the beginning. Read More
It’s no secret that the advertising industry has undergone some major developments in recent years. As the way consumers behave online and offline has changed, traditional advertising models have in turn had to evolve to ensure they stay relevant and keep the consumer at the centre of the conversation.
Traditionally, agency teams have worked in silos across their respective channels – the mobile team looked after mobile campaigns, the print team looked after print and so on. While there were of course broader campaign themes, the channels were largely independent from each other. Read More