Tag Archives: Facebook
There are several areas they might have missed; things they either need to visit or revisit; and places to consider putting test budgets in place.
We’ve identified five key trends for the coming months: Read More
The horror was heightened by the genre of promoted content, a 20-second film trailer from Universal Studios for the upcoming Halloween release of Ouija. Snapchat admitted: “It’s going to feel a little weird at first, but we’re taking the plunge.”
We are in an age of Too Much Information. The proliferation of social media, coupled with our desire to share every moment of our lives with friends and followers means we’re constantly exposed to (depending on how old you are) babies, weddings, foodporn, running routes, holiday photos and party pics.
Sharing is a huge part of being social, and keeping up to date with these events is why so many of us are addicted to checking social media, even if we don’t always want to admit it. However, we do have a breaking point. Everyone has ‘that’ friend on social – the one who takes sharing a step too far, spewing out updates on the most mundane aspects of their lives to clog up our news feeds. And it’s not just our friends who are guilty of this cardinal social media sin – brands are at it too.
Pinterest, the world’s visually-led social network, is a self-expression engine, sophisticated visual search tool and virtual pin-board all rolled into one. It launched early 2010, has 57.9 million monthly users, women and 25-34 year olds are the dominant gender and age group active on the platform. It’s a mobile-popular platform, with three-quarters of sharing taking place on a mobile device.
Recently, Pinterest has been working hard to make its community even happier with a range of new features. These include the ‘News’ feature on mobile, so users can receive updates about friends and accounts they follow; the Vevo video integration, for users to enjoy music on the platform, and a new messaging feature, so users can discuss and share interesting Pins without leaving the site. Read More
Ello is the new ‘social network’ (no-one actually describes themselves as a social network) from independent developers, including Paul Budnitz, founder of the toy company Kidrobot. It publically declares that: “Your social network is owned by advertisers. Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data.”
It therefore aims to be different, with a stance of no ads, and no data sold for targeting. Read More
Brands can no longer assume that young people use all social networks or that older people are not getting involved. It just isn’t the case anymore. Different groups of people use different social networks and it continues to evolve. Brands failing to realise this will find their social media campaigns falling at the first hurdle as they throw good money after bad.
With Social Media Week London taking place this week, we analysed the demographic breakdowns for each network. We found that an impressive 45% of Facebook’s users are aged 35 and above and the number of users aged over 55 has increased by almost 10% in the past two years. All other ages have declined. Facebook is clearly no longer just a young person’s game. Read More
Facebook recently started labelling stories from The Onion as ‘satire’ to help its more gullible readers recognise a joke when it’s coming at them. (Apparently headlines like ‘Meerkats have dark, sinister side’ can be open to serious interpretation). But how clearly labelled should brand stories be online, particularly native advertising pieces placed by brands to look uncannily similar to main editorial content?
In comparison with the traditional way of monetising online content – the display banner – native advertising is undoubtedly more preferable. It makes for a richer overall experience when a brand looks to craft its message into an interesting story, rather than just shouting at the audience from the sidelines. Read More
There appears to be a very ill-informed debate about whether LinkedIn or Facebook is better for B2B marketing. To me it’s a no brainer, LinkedIn wins every time. Why bother wasting time on facebook when it won’t work for you?
Here are five reasons LinkedIn beats Facebook for B2B marketing: