Tag Archives: Facebook
It’s pretty easy to get massive viral PR in Singapore and increase customer engagement. Create a website that specialises in adultery. “Bring it” to Singapore. Let the politicians, facebook and public do the rest, then finally “ban it”. Bang you have the No.1 “dating” site in Singapore and over 100,000 new customers with zero spend. Genius.
The first time your team experiences a social media crisis can be traumatic. Bombarded with complaints, campaigning and sarcasm from all corners of the social web, teams can find their nerves shredded – crisis preparation a distant memory.
Our brains are hardwired for survival. A perceived social threat – such as an attack by an angry mob on social media – causes stress hormones to go through the roof, and our bodies to go into fight or flight mode in the same way as if we face a physical threat.
Added to that, there are six ‘hot seat factors’ that come into play when a crisis hits, that determine how a team will handle the crisis and themselves:
Buffer is a social media scheduling tool used by thousands of individuals, digital marketers and online brands. It describes itself as “a better way to share on social media, for free”, and it says that it “shares your content at the best possible times throughout the day so that your followers and fans see your updates more often.”
This weekend the service was hacked. Given that it has access to thousands of Twitter and Facebook accounts, this was a serious problem. Lots of people found spam being pumped out of their accounts to their unsuspecting, and confused, followers. Read More
Linkin Park are never afraid of testing new musical formats as well as new marketing mechanics. The latest album is a remix dubstep/dance album of their acclaimed rock album “Living Things”. The latest marketing employed is gamification through social media, Xbox live music streaming and creating awareness for the world’s energy poverty.
Perhaps suitably Social Media Week kicked off with a servant of the King of social in the form of Ed Couchman Head of UK sales for Facebook. Couchman who used the soapbox (sorry Keynote) to spread the word that (his words) “Facebook is one of the most effective marketing platforms on the planet” clearly Couchman was here to sell but the message he delivered was considered, and whilst self-serving, responsible.
His premise was that Facebook is now an accepted (although still to some not acceptable) part of our lives and not only delivers REACH (2.5x the combined sales of newspapers in UK and more than combined reach of broadcast channels) but also creates the opportunity for enhanced SPEED TO MARKET across multiple devices in a manner that is FLEXIBLE and allows brands to be “creative at the speed of culture”. He encouraged brands break out of “social jail” by not adopting a siloed approach that more traditional brands (and agencies) use but rather become part of the conversation in a way that is relevant, non intrusive and respectful. Read More
“Sport generates passion like almost nothing else in modern life – and that passion comes to life on social media,” explained Richard Ayers, CEO of sports marketing agency Seven League, at the opening of Sport and Social: Incredible Loyalty, Incredible ROI at this year’s Social Media Week.
The event brought together a panel of speakers from a mixture of sporting organisations; Arsenal Football Club, The Jockey Club and the NBA.
During his introduction Ayers explained the influence that social media now has on sport, stating that over 40% of today’s tweets relate to sport – with sports teams and athletes having some of the largest followings across Twitter and Facebook.
One of the biggest advantages- and challenges – of online content marketing is the infinite amount of data available to marketers. With so many ways to measure data consumption, deciding which metrics matter to your brand can be difficult, but an important part of your marketing strategy. According to a 2012 study by the Content Marketing Institute, 33% of B2B marketers and 41% of B2C marketers list inability to measure content effectiveness as a challenge.
Mobile phones and tablets are becoming ever more prevalent, and there are few areas of our lives not becoming altered by the growth of mobile technology. Parenting is the latest one, with mums a growing consumer market for smartphones and tablets.
Parenting website babycentre.co.uk have released their Mobile Mum report, which asked 939 mums and mums-to-be how they use smartphones and other mobile technology. It shows that not only is the use of such technology increasing, but that a growing number of mums consider it essential to their parenting. Read More
I spend a lot of time noodling around Facebook and on blogs and forums, much of it for professional reasons.
But the blurring of editorial and advertising via personal (and apparently editorial) endorsements is starting to genuinely worry me. I therefore really like the fact that in the last couple of days, regulators on both sides of the Atlantic seem to have started to pay close attention to how the world is changing