Tag Archives: Facebook
There appears to be a very ill-informed debate about whether LinkedIn or Facebook is better for B2B marketing. To me it’s a no brainer, LinkedIn wins every time. Why bother wasting time on facebook when it won’t work for you?
Here are five reasons LinkedIn beats Facebook for B2B marketing:
Often I’d walk over to my childhood friend’s large sprawling house at the edge of an American cul-de-sac on Long Island, and knock on the big, old door, getting an answer from my childhood friend’s grandmother.
Kim Sheridan-Dugmore’s grandmother, Muriel “Mom” Patricia (Sanchez) Ziegler was the matriarch of the place, a home for several generations. It was a home of fun, creativity and laughter, all fuel for Kim’s grandmother, who I remember never, ever, lost her patience, shouted, or made her extended family and guests feel uncomfortable. When I first met Mom in the 1970s I remember her smile and her beautiful big blue eyes, so when those same sparkling eyes appeared at me again, at age 98, from Kim’s status updates on Facebook, I took notice immediately. Read More
Helpfully, agency IDF Marketing has taken a global snapshot of the internet and social media usage and summed up their findings in this infographic.
The biggest percentage of social media users are in the Americas and Oceania, where 44% of adults are using a social network. This is followed by Europe with 38% and Asia, which has 20% social penetration by region.
“Why do people like something on Facebook without looking at it?” a chief marketing officer asked the other day. “We’re getting great social likes and shares for our content, but we’re not seeing the same numbers of people clicking through to our site to see it.”
The answer lies in the psychology of social sharing and the developing field of attention analytics. Read More
Yet in social, marketers aren’t even turning up to sell a lot of the time.
It’s not surprising if they aren’t trying to sell through social – since many brands have had failed attempts. Read More
Forrester’s recent “Use Instagram Now” report presents a strong case for brands focusing on the platform where engagement rates are reportedly 58 times higher than Facebook and 120 times higher than Twitter.
So should advertisers be jumping ship from the tried-and-tested social networks and focus their creativity, budget and resource on Instagram from here on in? Read More
It’s now likely that Facebook will be the first major social media platform to go to zero per cent organic reach. This means all that effort you’ve put into building a community on Facebook will be wasted as no-one will ever see your content again.
Unless you pay to promote it. And if you’re paying, your content had better perform.
We’ve known for a while that Facebook’s algorithm restricts the flow of content to your news feed so that you’ll only see what it thinks you’ll find the most relevant. Controversially, in March 2012 Facebook announced it was restricted to 16%.
We recently filmed 2,000 shoppers in and around retail sites on London’s Oxford Street and in central Guildford – including John Lewis, Debenhams and House of Fraser – to find out where people are most likely to use their mobile phones.
Doing this would uncover opportunities for retailers and other brands to create mobile encounters with shoppers.
The research found huge differences in where people use their devices.
Surprisingly, the biggest hotspot was just outside stores, where 24% of people waiting next to entrances were using their phones for non-voice activities such as social networking, using apps, and accessing the internet. Read More
That quote is from an unlikely source, a science fiction writer named William Gibson, but I think it aptly captures where we find ourselves today.
The never ending, furious pace of change and disruption that digital and technology has brought about is testing every corner of the marketing fraternity. Media agencies like my own pride themselves on adapting to a changing landscape; over the last decade launching and evolving capabilities in PPC, SEO, programmatic, data analytics, mobile and social to mention but a few. Read More