There are big questions looming for digital marketers with the accelerating growth of social messaging apps. Should we advertise on this platform?
Is it too personal for business or is it the best opportunity to engage with customers yet?
Snapchat has over 100 million users, Facebook Messenger has around 800 million monthly users and WhatsApp, under ownership of Facebook has 990 million users and that’s only been around since 2009.
When you understand that WhatsApp sends 30 billion messages daily, it’s clear that we are dealing with a huge, active and powerful social community. Read more on As social messaging grows, how can businesses best exploit it?…
When was the last time you shared a personal photo or heartfelt status update on Facebook?
If the latest stats are anything to go by, you would be a member of an ever-decreasing group.
A recent report shows that, while overall sharing on Facebook dropped by 5.5% between 2014 and 2015, the far more significant drop was in what many would recognise as the type of content Facebook’s success was originally built on.
People are posting far fewer “personal updates” – that’s things like thoughts, personal stories and photographs – in favour of sharing pre-existing memes, videos and articles, as well as brand-related content.
Read more on The death of the status update and the rise of social sharers…
Guess who said this: “People don’t want to miss out on great broadcasts that are live right now”.
No, it wasn’t Reed Hastings of Netflix. Sentences like that are banned in his mouth.
You could be forgiven for thinking it came from a TV executive, but you would be wrong (and I forgive you).
No, it was said yesterday by a Facebook executive, one Fidji Simo, as he announced a revamp of Facebook Live, its live streaming service.
Cue furrowed brows. No one wants live these days do they? Why bother when you can have on-demand? What the hell is going on? Reed – help! Read more on If you don’t read this now you’re missing out…
The world’s media giants haven’t failed to notice that consumers are increasingly watching video online, particularly while on the go.
Instagram and Snapchat are just the latest to assert their dominance in the space.
Instagram just extended its video length limit to 60 seconds, while Snapchat has reached eight billion daily videos views – a milestone the much older platform, Facebook, reached in November last year.
Facebook is still making massive strides in the video space, with new innovations like auto captions ensuring videos can be watched wherever and whenever the consumer wants.
This is because consumers love video. There’s something about the combination of sound and video that is quick to make us laugh or cry, and so advertisers love it too.
Read more on The rise of mobile, and the new rules of video advertising…
The buzz at this year’s Mobile World Congress has largely been driven by virtual reality (VR) and this follows Mark Zuckerberg’s surprise appearance at Samsung’s press event for its latest Galaxy handsets.
There’s been much speculation on why Facebook would invest $2 billion in this technology but two years on Zuckerberg finally revealed all – and perhaps it should come as no surprise it all comes down to social.
This runs contrary to how this generation of VR consumer technology was first conceived when Palmer Luckey launched a Kickstarter campaign for the nascent Oculus Rift in 2012.
The concept was sold squarely as a gaming device and many commentators understandably thought virtual reality was destined to remain within the pure entertainment sphere.
Read more on Virtual reality – a Facebook flight of fancy?…
Over half of all online video views now take place on mobile devices. To capitalise on this, publishers need to implement video monetisation strategies that resonate with their audience or risk falling behind in one of digital advertising’s fastest growing markets.
In 2016, Facebook is expected to sell over £500 million worth of mobile video ads, 100% of which will come from “native video” ad products like in-feed video ads. For anyone who has been in digital advertising for a while, it is jaw-dropping that a sizable amount of that £500 million revenue figure will come from ‘autoplay’ video ads. Instagram, Twitter, and now Pinterest, are all following suit with their own in-feed autoplay video strategies.
Publishers, it’s time to get moving.
The newness of native video, combined with its explosive growth, has left the industry scrambling for some standards. To help bring more clarity and structure to the new video landscape, the IAB recently released a new glossary that defines what exactly native video is for the first time. Read more on The Publisher Opportunity with Native Video and Outstream Ad Products…
After months and months of testing, Facebook rolled out Reactions worldwide this week and, make no mistake, this is a huge change from the social media giant.
The Like button has been synonymous with Facebook since it was added in 2007 (isn’t it weird to think there was a time when Facebook existed without the Like button?!). It’s a fundamental part of how we all use Facebook, so changes to how that works is a major, major change which is why Facebook have been slowly testing it so extensively.
It’s an addition that I think is a good one. Emoji are taking over as the language of the web and Reactions is Facebook’s way of recognising that and implementing it into the heart of their product. But the addition of Reactions raises several questions. Read more on Questions raised by Facebook Reactions…
Highlights from Day One at the Mobile World Conference 2016 in Barcelona.
Mark Zuckerberg made a surprise appearance at Samsung’s Unpacked event on the first day of MWC.
After being introduced to the company’s new gadgets via VR, the audience removed their headsets to find the Facebook chief on stage, there to promote Samsung’s partnership with Oculus, the social network’s own virtual reality tech company.
Read more on Mark Zuckerberg, robots and VR at #MWC16 Day 1…
Facebook’s WhatsApp has joined the one billion monthly active users club.
That’s almost one seventh of the world’s population now using the service every month, overtaking Facebook’s own Messenger app, which has reported 800 million monthly users.
WhatsApps’ founders have always pledged to avoid third-party ads but brands are finding other ways to reach users.
Read more on How brands use WhatsApp…
Live streaming is nothing new. Amateur bedroom radio shows have been transmitted over ropey internet connections since the early 1990s. But the start of 2015 saw the introduction of a new, interactive and highly engaging form of broadcasting – mobile live streaming.
For now, there are a handful of players in this emerging market: Meerkat, YouNow, Facebook, and most notably Periscope, Twitter‘s latest acquisition.
Read more on Why 2016 will be the year of live streaming…