Facebook recently started labelling stories from The Onion as ‘satire’ to help its more gullible readers recognise a joke when it’s coming at them. (Apparently headlines like ‘Meerkats have dark, sinister side’ can be open to serious interpretation). But how clearly labelled should brand stories be online, particularly native advertising pieces placed by brands to look uncannily similar to main editorial content?
In comparison with the traditional way of monetising online content – the display banner – native advertising is undoubtedly more preferable. It makes for a richer overall experience when a brand looks to craft its message into an interesting story, rather than just shouting at the audience from the sidelines. Read More