Tag Archives: Facebook

Sharing Mom’s last days on Facebook

holding handsOften I’d walk over to my childhood friend’s large sprawling house at the edge of an American cul-de-sac on Long Island, and knock on the big, old door, getting an answer from my childhood friend’s grandmother.

Kim Sheridan-Dugmore’s grandmother, Muriel “Mom” Patricia (Sanchez) Ziegler was the matriarch of the place, a home for several generations. It was a home of fun, creativity and laughter, all fuel for Kim’s grandmother, who I remember never, ever, lost her patience, shouted, or made her extended family and guests feel uncomfortable. When I first met Mom in the 1970s I remember her smile and her beautiful big blue eyes, so when those same sparkling eyes appeared at me again, at age 98, from Kim’s status updates on Facebook, I took notice immediately. Read More »

Infographic: Global social media usage, who’s online and where?

socialToday, 40% of the world is connected to the internet and 73% of online adults are using social networks. As digital professionals you may well have asked yourself where are they and who are they.

Helpfully, agency IDF Marketing has taken a global snapshot of the internet and social media usage and summed up their findings in this infographic.

The biggest percentage of social media users are in the Americas and Oceania, where 44% of adults are using a social network. This is followed by Europe with 38% and Asia, which has 20% social penetration by region.

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Attention analytics: the new metric

WomanHomeWorking“Why do people like something on Facebook without looking at it?” a chief marketing officer asked the other day. “We’re getting great social likes and shares for our content, but we’re not seeing the same numbers of people clicking through to our site to see it.”

The answer lies in the psychology of social sharing and the developing field of attention analytics. Read More »

Five ways you can use social to sell

Social, by Jason A HowieEvery morning I walk past David Ogilvy’s “We Sell or Else” stencilled on the glass wall of our reception.

Yet in social, marketers aren’t even turning up to sell a lot of the time.

It’s not surprising if they aren’t trying to sell through social – since many brands have had failed attempts. Read More »

Should we really be Using Instagram Now?

InstagramLOGOForrester’s recent “Use Instagram Now” report presents a strong case for brands focusing on the platform where engagement rates are reportedly 58 times higher than Facebook and 120 times higher than Twitter.

So should advertisers be jumping ship from the tried-and-tested social networks and focus their creativity, budget and resource on Instagram from here on in? Read More »

The end of ‘Happy Wednesday’

HWIt’s now likely that Facebook will be the first major social media platform to go to zero per cent organic reach. This means all that effort you’ve put into building a community on Facebook will be wasted as no-one will ever see your content again.

Unless you pay to promote it. And if you’re paying, your content had better perform.

We’ve known for a while that Facebook’s algorithm restricts the flow of content to your news feed so that you’ll only see what it thinks you’ll find the most relevant. Controversially, in March 2012 Facebook announced it was restricted to 16%.

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Engaging shoppers via mobile: you can if you know where to look

Shoppers2We recently filmed 2,000 shoppers in and around retail sites on London’s Oxford Street and in central Guildford – including John Lewis, Debenhams and House of Fraser – to find out where people are most likely to use their mobile phones.

Doing this would uncover opportunities for retailers and other brands to create mobile encounters with shoppers.

The research found huge differences in where people use their devices.

Surprisingly, the biggest hotspot was just outside stores, where 24% of people waiting next to entrances were using their phones for non-voice activities such as social networking, using apps, and accessing the internet. Read More »

Lessons on adapting to change in the age of disruption

Disruption by Tsahi Levent Levi Flickr“The future is here, it’s just unevenly distributed”

That quote is from an unlikely source, a science fiction writer named William Gibson, but I think it aptly captures where we find ourselves today.

The never ending, furious pace of change and disruption that digital and technology has brought about is testing every corner of the marketing fraternity. Media agencies like my own pride themselves on adapting to a changing landscape; over the last decade launching and evolving capabilities in PPC, SEO, programmatic, data analytics, mobile and social to mention but a few. Read More »

Using data to deliver advertising before a need emerges

Google Now: How the web is killing creativity, by suggesting it is easy...Julian Assange took a typically reserved stance on the subject of privacy recently. “The ability to surveil everyone on the planet is almost there,” he decreed at SXSWi from his Ecuadorian bunker in the heart of Knightsbridge.

To be honest, when it comes to filling the news pages, the integrity of personal data didn’t need the world’s most famous fugitive to raise its profile. In fact, if a recent conversation I had is anything to go by then it’s sure to remain a distinctive trend for a little while yet. Read More »

Vine’s private messaging – what does it mean for marketers and brands?

Vine messagingVine have announced that it will be competing with the likes of Snapchat and Instagram as it unveiled the platform’s new private messaging functionality, which allows users to send a looping six-second Vine to anyone in their address book – even if they aren’t on Vine.

The announcement was made on the Vine Blog, acknowledging the need for the platform to evolve. Read More »