Posts Tagged: Facebook

Facebook takes mobile success to new channels and flourishes

Facebookbuilding640Stephanie Carr, vice-president of Marin Software EMEA, delves into Facebook’s success with mobile and the growth of video.

Mobile continues to be a major area of growth for Facebook with a reported 1.31 billion users logging on via their mobile already this year. Read more on Facebook takes mobile success to new channels and flourishes…

Facebook’s Q2 2015 financial results

facebookDonal Kane, head of product at Axonix – Telefonica’s mobile ad business – explains why Facebook’s anticipated Q2 earnings reveals the brand’s continued focus on driving revenues and growth around mobile engagement.

It’s evidently a lucrative approach. Its last set of results saw income from mobile advertising nudge nearly three quarters of its total revenue and research elsewhere shows that mobile ad spend is set to exceed $100bn worldwide by 2016. Read more on Facebook’s Q2 2015 financial results…

‘Buy It Now': But what are brands buying?

facebook-example@mobile-fc0dda663c1ce10345ebca80a93dcfeeThe last month has seen the rise of the ‘buy’ button, signalling that the face of online retail has changed significantly. Facebook, Google and Pinterest have all begun testing new e-commerce features that are set to make the most of the ‘I want it now’ economy.  However, each new button offers a different consumer experience – so what are brands buying with ‘Buy It Now’?

Facebook ‘Shop’ pages

Facebook actually introduced its ‘Buy It Now’ button last year, but earlier this month announced that it will be introducing it to new ‘Shop’ pages – a wholly unique and premium offering. Read more on ‘Buy It Now': But what are brands buying?…

Infographic: Marketers spend 114% more on social advertising

Mark Zuckerberg : Stock in Facebook falls for the third day since IPOThe latest quarterly digital marketing statistics have landed in our inbox, courtesy of marketing software company Kenshoo, and the overarching theme is that it’s good news for social – particularly for Mark Zuckerberg’s baby.

As revealed in the company’s Digital Marketing Snapshop Q2 2015 report, quarterly global spend on Facebook advertising grew 114% year on year (YOY) during the quarter, with 63% of Facebook ad budgets directed towards mobile phones and tablets.

Mobile phone and tablet ad spend was also up – 167% YOY to be precise – and together they now account for 63% of total paid social budgets (up from 51% last year). Read more on Infographic: Marketers spend 114% more on social advertising…

Firefox’s Flash block: Native content 1 – online advertising 0

WEB_keyboard_computerFrom Apple’s announcement that its mobile iOS9 Safari update will activate ad blocking by default and the IAB/YouGov’s finding that 15% of Brits now install ad blockers, we’re locked in an intensifying battle with ad blockers.

To make matters worse, Firefox just announced it will block Flash by default on all its web browsers. This marks another nail in the coffin for online advertising because so many online ads make heavy use of Flash. Try, for example, blocking Flash in your browser then visiting big UK newspaper sites. You’ll see a conspicuous number of grey boxes.

Firefox justified its move by citing multiple security issues that have been identified in the Flash platform. But Apple – who famously never allowed Flash on its mobile or tablet operating systems – doesn’t feel the need to justify Flash-blocking. And it looks like Facebook is following in Apple’s footsteps, with rumours that they now also believe Flash should be killed off. This is especially alarming because many Facebook apps and games are platformed on Flash.   Read more on Firefox’s Flash block: Native content 1 – online advertising 0…

The end of media?

social media ads banner wallThe managers of large media groups I meet tell me that 15-35% of their audience blocks advertising, depriving them of considerable revenue. In fact, the number of users of ad blockers has exploded recently, growing by over 69% in the last 12 months according to a recent report by PageFair.

This trend can only accelerate with the recent announcement from Apple that it will allow ad blockers on iPhones with iOS9. The stock prices of several ad tech stars such as Criteo tumbled following Apple’s decision. And keep in mind that mobile traffic represents 50-70% of the audience of the major media sites. Read more on The end of media?…

Mobile first video ad campaigns

User holding an IPad with Facebook home page on screen

Mobile first ad formats

Facebook’s announcement about their proposed new mobile ad formats provides advertisers with more flexibility on how content is displayed, enabling brands to spend more time with their audiences. It’s a move likely to be followed by other platforms as the playing field evens out. Read more on Mobile first video ad campaigns…

Does social media ad spend equate to consumer engagement?

WEB_social_media

Instagram and Pintrest have both announced that they are opening the doors to advertisers, and M&S is aiming to invest 20% of total media spend on social media to increase its story telling. And as if that wasn’t enough social media hype, this was hot on the back of the BBC claiming that it is planning to turbocharge its Instagram profile after an executive claimed that it has learned more about social media from brands, including Burberry, Nike and Netflix.

One could say that social media is making an impact on traditional advertising, as expected in a brand’s pursuit of Generation Y. However, what about the rest of us who are a shade older and perhaps with more disposable income, or younger or I hasten to add, just not interested in social media.

After all not everyone who likes M&S or its demographic customer is necessarily a fan of social media. Read more on Does social media ad spend equate to consumer engagement?…

The rise of wasted adspend on mobile video

mobile video, by Simon Blackley/FlickrFacebook reported in its Q4 2014 earnings report that it now sees three billion video views per day, a global increase of 75% year-on-year.

Though Facebook didn’t break down how much video contributed to its $3.6bn in ad sales, it’s inevitable that as 4G becomes more prevalent and phone screens grow larger, that mobile video’s share of the digital ad pie will continue to swell.

However, the extent of this growth will largely depend on whether we change ad formats to suit this environment. Read more on The rise of wasted adspend on mobile video…

How is Twitter video set to impact brands?

twitter officeTwitter’s announcement this week that it will be launching a new video function allowing users to film, edit and post video clips confirms that 2015 is set to be the year of video.

But what does this move tell us, and, more importantly, what do these changes signify for marketers faced with a fast evolving digital landscape? Read more on How is Twitter video set to impact brands?…