Lucozade Powerleague is the country’s leading provider of 5 a-side football pitches. They are already well set up on social media, with thousands of people ‘Liking’ the pages of their 44 sites.

Working  in conjunction with creative agency Dog Digital the brand have decided to capitalise on this further, by building an Facebook application that allows players to organise their team, schedule matches and perform other functions within Facebook. Read More »

Costa Coffe are finally catching up with the social media game, it seems. After a four year absence from Twitter, in which rival Starbucks grew their online reach significantly, they are back Tweeting on the @CostaCoffee account.

The company’s main social media presence has always been predominantly on Facebook though, and the page has 707,000 Likes. It is no surprise then that this is where their latest innovation is taking place.
Read More »

Yesterday Facebook raised the mobile stakes as it made its online gaming debut with the launch of a real cash  bingo app.

That’s clearly part of its much needed strategy to make money out of mobile, which will be key to Facebook’s future growth and revenues.

Another part of that strategy has also emerged and that is a new ad unit that will allow advertisers to promote their mobile apps on Facebook. Read More »

Facebook is finally launching an App Store of its own. The store is currently in beta testing, but the idea is for something similar to the Apple or Google app stores. It will provide a place to promote and discover new social apps and is due to go live in the coming weeks.

Significantly as well as helping us all find new Facebook apps it will also allow developers to charge users for downloading apps for the first time. Read More »

Cocktail Genius: voucher incentive

Do you like  a bit of showy cocktail making or does it drive you mad when you’re trying to get a pint of beer and the bartender has gone all Tom Cruise, whizzing bottles around his head? If it’s the latter, this might not be the campaign for you…

The restaurant chain TGI Friday’s is marking its 25th birthday this year and putting cocktail making at the heart of its promotion – as, apparently, every cocktail they make is tailored to the individual customer.

Read More »