Last week I speculated on the future advertising benefits of the 4G mobile network rollout. This week, research by Capital Economics (commissioned by Everything Everywhere) highlights the potential for a sizeable private sector investment to be made to successfully install 4G in the UK, in the region of £5.5bn.

The great thing here is that mobile networks are willing to stump up the cash during a time when the economy could use the boost.  Read More »

Fundamentally, social communities are nothing new. At a very basic level they have existed for hundreds, if not thousands of years, as they tap into the very basic human need for contact with other people.

The recent rise of these online social communities is powered by digital technology and the acknowledgement by brands that they can have a direct impact on the bottom line by helping to reduce service costs through consumer-led advocacy. Read More »