Tag Archives: Edelman

Consumers don’t want more Facebook pages they want better dialogue from companies and brands

Global PR firm Edelman today publishes its annual Trust Barometer. For over a decade, this research into global attitudes has triggered conversations around trust in business and government. And this year, with a US presidential election around the corner and the EU still trying to plot a way to economic security, trust remains at a premium for businesses and brands.

Having scoured the Barometer findings, one message shines through in this year’s report: trust will depend on far more than platitudes emanating from the corporate press office. People don’t want more Facebook, they want keener responsiveness, more openness, better dialogue, and more frequent communication from companies and brands. Read More »

Is content changing the face of PR?

PR may be at the cusp of its evolution. The digital boom, the birth of the media hub and the fall of the journalist may have sparked the beginnings of a new trend within the industry that could inevitably lead to a new focus for PR jobs – content. So, is this really a new trend and if so what effect if any could this have upon how PRs are recruited in this changing landscape?
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Are Techcrunch and HuffPo the last of the superstar blogs?

Interesting piece in Ad Age by Steve Rubel at Edelman Digital who argues that as TechCrunch turns five it is part of a group of blogs launched around 2005 that were the last to make it big. Read More »

He’s a social media guru; he’s heading to Edelman

We swear social media has more guru’s than Las Vegas has gamblers. This one, David Armano, is heading to global PR firm Edelman to become the agency’s senior vice president of digital after eight months at social media start-up consultancy Dachis Group.

Ad Age reports that Armano will work with Steve Rubel, Edelman’s senior VP-director of insights, and will report directly to Rick Murray, president of Edelman Digital. Read More »