Posts Tagged: E-commerce

TV events, eBay and ‘couch commerce’

While digital advertising has transformed the way marketers relate to their audiences, these learnings and insights can be applied to both digital and non-digital environments.

Strictly Come Dancing

TV, for instance, has a huge influence on shopping trends and consumer inspiration.

Take Strictly Come Dancing for example, the first episode of last year’s series triggered a 34% increase in searches for “ballroom dress” on eBay.co.uk, and by the day of the final, searches for “ballroom shoes” had jumped a huge 163%.

Of course, brands can’t advertise directly on the BBC and prime time slots on other channels come with a hefty price tag.

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How to drive your brand’s online sales

As big brands lock horns to attract new customers with jaw-dropping prices in the sales, it’s easy for some to get left behind.

shopping

The good news is that people are spending. Independent retailers saw high street revenues increase by more than one-third on New Year’s Day, making it more important than ever for online brands to drive sales at this busy time.

From solving shopping abandonment and creating wide-reaching campaigns to mobile retargeting and message commerce, there are plenty of tools in the marketing armoury that can be leveraged not just for consumers, but across campaigns.

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How 5 retailers are encouraging mobile sales

Smartphone use is on the rise, but there still remains a gap when it comes to buyers committing to a purchase on their mobile devices.

mobile shopping

Most customers prefer to use them for product discovery and customer support  but as the next generation of consumer prefers texting and chat as methods of communication, it is critical that retailers make customer support and communication easier for these shoppers by going to where they are, be it on on social messaging apps or text.

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The Daily Poke: Matched to your mood

Poke_Matched to your moodHey. How are you feeling today? Are you feeling leathery, or watery? Are you industrial landscape, or rolling parkland? Classical statue, or modernist structure? Head over to Finery, the online womenswear label, and those are just a few of the options you’ll be presented with in order to work out your mood. From your responses, the site will come back with a recommendation from their autumn/winter collection. Read more on The Daily Poke: Matched to your mood…

The Daily Poke: More things begin with M

More things begin with MVoice assistants Siri and Cortana are already helping smartphone users with the big questions like, ‘Where did I leave my car keys?’, ‘Do you know the way to San Jose?’ and ‘Can you open the pod bay doors?’. But now there’s a new kid on the AI block. Read more on The Daily Poke: More things begin with M…

The Daily Poke: Chat in the checkout LINE

Chat in the checkout LINEEvery month, 181 million people chatter away on their much-loved LINE app. Only they’re not just babbling about how dehydrated there are, whether they need another cappuccino or have a craving for yakisoba, they are getting their groceries delivered at the same time. As long as it’s just bottled water, coffee and instant noodles they need, currently at least. (THX Tim.) Read more on The Daily Poke: Chat in the checkout LINE…

I believe 3D printing is the future… of e-commerce

3Dprinter2Twenty years ago the first product (a Sting album don’t you know) was sold via a secure online transaction and voila, e-commerce was born.

During the past two decades, the concept of buying and selling online has evolved from a novelty to a necessity and e-commerce now represents 21% of retail sales in the UK.

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What do entrepreneurs have in common with the England football manager?

Roy HodgsonAnswer:     We have to put up with ‘D.O.G’ – Dysfunctional Opinion Giving

E-commerce Entrepreneurs are no different from all the others – we tend to be Jack and Jane’s of all trades.

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Three reasons why Facebook Payments Test is the smartest thing they’ve done all year

facebook paymentsFacebook has announced that they’re testing a new way to make purchasing easier online – and it’s smart.

In a nutshell, the new feature works like this: you visit an e-commerce app or click through to an e-commerce website from Facebook to buy something you will have the option to pull in your billing information from Facebook automatically with one button rather than filling it out yourself. Facebook then report back to advertisers with a report detailing whether clicks on the ad led to a sale.

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Read more on Three reasons why Facebook Payments Test is the smartest thing they’ve done all year…

The story of how eBay was eaten by a crocodile in China

croc2Porter Erisman’s engaging and compelling documentary “Crocodile in the Yangtze” on the rise of Alibaba.com in China is a gripping tale of a true David and Goliath battle for supremacy in the world’s largest ecommerce market, China.

Porter is giving personal presentations of the film to selected parties on request. I was lucky enough to attend one of two he gave to the mig33 teams in Singapore and Jakarta, under the “mig33 inspire” banner. Anyone interested in the launch and development of a brand against a giant, better funded competitor, the Chinese market or just business in general would really benefit from seeing the film.

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